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Podcast - Seth Czerepak

Technique #6: Hypnotic Copywriting

Hypnotic Copywriting – While I did not coin the term hypnotic copywriting, the practice of hypnotic storytelling has been around for a long time—possibly thousands of years or more. Since this is my series, I’ll give you my definition of hypnotic copywriting, which is synonymous with my definition of trance in copywriting: “Creating a synthetic …

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Dan S. Kennedy on Dog Whistle Marketing

Let me start by saying that Seth Czerepak has accomplished a Herculean purpose with The VQ Success Selling System. He has taken some of the most sophisticated aspects of writing to influence, motivate, persuade and sell and made them…

Content Marketing Strategy and Best Practices

A Content Marketing Strategy is a type of marketing plan focused on creating and distributing relevant, valuable information with the goal of attracting a clearly-defined audience and engaging them to take a specific action. This article introduces our eight-step content marketing blueprint. I started designing this system in the early 2000s while working as a …

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How to Create a Content Distribution Strategy

A Content Distribution Strategy is a plan for publishing and promoting your content to a clearly-defined buyer persona using multiple media formats distributed through various channels. This article explains how to build and implement a Content Distribution Strategy, starting with three types of content distribution channels. We’ll cover three rules for picking the best channels …

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Content Creation Plan and Implementation

A Content Creation Plan is a strategy for defining and managing all projects related to planning, researching, creating, editing, and publishing the content defined in your content distribution strategy. The three-step content creation plan in this article should help you decide which approach is best for you. Step 1) Planning Your Content, Step 2) Drafting …

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Episode 1: The Problem of The Age

We all know what the “problem of the age” is because it’s bearing down on us right now. It’s the arrogant belief that we should submit to the “rules” of those who THINK they know what is “best” for the rest of us. It’s the belief that anyone who doesn’t embrace these “rules” is a horrible person who must be silenced. Let me remind you that this has been tried many times in history, and in many countries…

Episode 2: The Root of Irrational Belief

In this show, you’ll discover the eye-popping scientific discoveries which have revealed that people are not rational beings. Our rational mind is merely the “narrator” of our decisions. Our conscious explanations behind our beliefs and actions don’t have to be based on reality and often aren’t. The good news is, once you understand the REAL motive behind our beliefs, we can more effectively persuade others, and…

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