Articles Archives - Seth Czerepak


Technique #10: Urgency in Copywriting

There are two ways to create Urgency in Copywriting: external pressure, and internal pressure. External pressure is simple. All it takes is an irresistible limited-time offer. Internal pressure is more complicated, but also more powerful. In fact, if you create enough internal pressure, your limited-time offers will become much, much more effective. Creating internal pressure …

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Content Marketing Strategy and Best Practices

A Content Marketing Strategy is a type of marketing plan focused on creating and distributing relevant, valuable information with the goal of attracting a clearly-defined audience and engaging them to take a specific action. This article introduces our eight-step content marketing blueprint. I started designing this system in the early 2000s while working as a …

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How to Create a Content Distribution Strategy

A Content Distribution Strategy is a plan for publishing and promoting your content to a clearly-defined buyer persona using multiple media formats distributed through various channels. This article explains how to build and implement a Content Distribution Strategy, starting with three types of content distribution channels. We’ll cover three rules for picking the best channels …

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“History” by Ralph Waldo Emerson

There is one mind common to all individual men. Every man is an inlet to the same and to all of the same. He that is once admitted to the right of reason is made a freeman of the whole estate. What Plato has thought, he may think; what a saint has felt, he may feel; what at any time has be-fallen any man, he can understand. Who hath access to this universal mind is a party to all that is or can be done, for this is the only…

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