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Copywriting Archives - Seth Czerepak

Copywriting

Copywriting Articles by Seth Czerepak

Technique #6: Hypnotic Copywriting

Hypnotic Copywriting – While I did not coin the term hypnotic copywriting, the practice of hypnotic storytelling has been around for a long time—possibly thousands of years or more. Since this is my series, I’ll give you my definition of hypnotic copywriting, which is synonymous with my definition of trance in copywriting: “Creating a synthetic …

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Technique #10: Urgency in Copywriting

There are two ways to create Urgency in Copywriting: external pressure, and internal pressure. External pressure is simple. All it takes is an irresistible limited-time offer. Internal pressure is more complicated, but also more powerful. In fact, if you create enough internal pressure, your limited-time offers will become much, much more effective. Creating internal pressure …

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Dan S. Kennedy on Dog Whistle Marketing

Dog Whistle Marketing – Most copywriters have a thesaurus or two or three handy, maybe one on their computer. A lot of copywriters have the “Words That Sell” thesaurus compiled by Richard Bayan. My shelf also includes Roget’s Descriptive Word Finder, and Descriptionary: A Thematic Dictionary, and, of course, a basic Webster’s Dictionary. Dan S. …

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