Dan S Kennedy
“Seth Czerepak has accomplished a Herculean purpose with The VQ Success Selling System. He has taken some of the most sophisticated aspects of writing to influence, motivate, persuade and sell and made them accessible and pragmatically useful, nearly to the point of fill in the blank systemization. It is relatively easy to systemize the making of a sub sandwich in 1,000 Subway® shops or the installation of a car muffler in 1,000 Midas Muffler® shops. It is far, far, far from easy to systemize the crafting of persuasive copy. I know. I have been a professional direct-response copywriter for 40+ years, and raised myself to top income in the field, routinely commanding upwards from $100,000.00 per project, earning a 7-figure annual income from fees and royalties, with over 85% of all clients repeating with me. Further, I have taught copywriting to writers, direct marketers and business owners via seminars and workshops, home study and online courses, and one to one coaching. There are easier things to teach. Seth has covered essential bases and delved into advanced and groundbreaking territory as well.”
About Seth Czerepak
Seth Czerepak is an Author, Freelance Copywriter, and Harvard Certified Neuroscientist. He is known all over the world as a thought leader on the topics of Persuasive Copywriting and Practical Axiology. Seth’s professional experience includes 15,000 hours of direct response copywriting and 10,000 hours of one-on-one counseling. He also holds degrees in philosophy, music theory, and developmental psychology. Since 2009, Seth has ghostwritten and edited hundreds of books on the topics of leadership, cognitive behavior therapy, entrepreneurship, and critical thinking. He is also the owner and founder of America’s first worker-owned digital content marketing agency, VQ Success.
“I was impressed by Seth’s portfolio from the moment that I saw it. He has incredible talent and drive to succeed. I recommended him to a client that meant a great deal to me, and he wowed us all! I would never hesitate to hire Seth in any capacity, because he’s honest and self-aware enough to know what would and wouldn’t work. He tackles projects like he owns them, and that is very, very rare. He is focused and conscientious as well, which I admire (those are rare traits). He’s an asset to any project. I would never hesitate to use him again, and would actually prefer to work with him over anyone else in his field.”
Public Relations Expert
“I was referred to Seth by a friend who is a high-level international marketer who has multiple businesses; e-commerce, conducting international seminars on marketing and business coaching. He raved about Seth, and brought Seth in to speak at one of his events. I have had exposure to, and have been trained by, world-class level marketers and copywriters. I was curious about who Seth was, & why he garnered such effusive praise from my friend, who in his own right is a world-class marketer. I was blown away! Seth not only is a marketing genius, I would put him up there with John Carlton, Gary Halbrook, and Dan Kennedy as a copywriter. Dan Kennedy even gushed praise on Seth for his marketing insight. Considering the way Dan talked about Seth, I’ve only ever seen him heap praise like that on Carlton and Halbrook. (He may have done it for others, by I’m unaware of it.) So, I consulted with Seth on an info marketing venture I was started. I was fascinated by his level of insight and excited at how he didn’t waste time and got right to business. His questions and detailed analysis of what was at play in my marketing efforts left me speechless. But he was right! I did some more work, bought his marketing books, and ended up being coached by him. It was well worth it. I was disappointed when Seth stepped away from his coaching efforts (at least with me) to focus on an intense new project of his own. The coaching I received from Seth, as well as our initial consultation, and even the first presentation I saw him give, continue to guide me through my current marketing efforts. I have a new project I’m planning, and I will absolutely consult with Seth before I move forward. I give Seth my highest recommendation as a marketer, copywriter, and entrepreneurial consultant.“
Sales Copywriting Sample
Self-Help Copywriting Sample
Food and Drink Copywriting Sample
Beauty Copywriting Sample
Travel Copywriting Sample
Entertainment Copywriting Sample
Vintage News Copywriting Sample
Outdoors Copywriting Sample
Financial Copywriting Sample
Health Copywriting Sample
Children’s Copywriting Sample
Comics Copywriting Sample
“My second book, Internet Prophets: The World’s Leading Experts Reveal How to Profit Online, was a tough book to create. Though not an anthology, it is based on 25 interviews conducted with incredible personal development, internet marketing, and dot com experts. Turning those interviews into cohesive chapters that flowed within the context of an entire book was no small feat. Enter Seth Czerepak. He helped me make sense of the madness and create what Jay Conrad Levinson of Guerrilla Marketing fame called, “The best marketing book I’ve read in over 20 years.“
Author and speaker
“Seth is a brilliant editor and so much more. To produce a really good book you need the insight of a brilliant writer who knows the formulas for a really great book. Organizing the work in a way that people want to keep reading, and Seth is a master at this. Editing is so much more than correcting grammar and using the correct punctuation. There is a hidden talent to the really good editors and trust me Seth has it. I can’t imagine writing a book without Seth advising me, guiding me, and using his talents to make my work sought after! Really, this guy is beyond amazing with talent. He is a joy to work with too. He really cares about his clients, he pours his heart, soul, and talent into your work–honestly he is pure magic. I highly recommend Seth to anyone who wants to produce exceptional work. He uses his background to add clarity and depth to the work. Seth brought to this work his profound understanding of the “reader,”—what the reader really wants and needs. He is sensitive about the reader’s time and remains focused on not wasting it. Thank you Seth, I am more grateful than words can express, you are in a word, remarkable! Hire Seth…you will benefit tremendously.“
Dr. Kim Metcalfe
“As I navigated towards publishing my first book, I was in search of an editor to help develop and structure my content forward. I interviewed multiple editors and Seth’s knowledge and ideas stuck out to me from the beginning. As we began working together, I quickly learned just how widely intelligent and resourceful his capabilities were. I can’t express enough the quality of writing, research, collaboration, patience and overall professionalism I received while working with Seth. He went above and beyond to deliver great editorial work and make my book something I am even more proud of now. His diversity of knowledge and care for his clients is evident and I strongly recommend him for his editorial work. My book’s expertise cut through multiple sectors including, human health sciences, spirituality, business/communications, personal development and high-performance habits. His extensive knowledge amplified my book’s offering. Thanks Seth!“
Author and sales trainer
“Seth did a fantastic job. He understood the project from the start, stayed consistent with my voice and vision and always did what he said he was going to do. I’d recommend Seth to anyone who wants to write a great book.“
Author and speaker
“All I can say is WOW! My wife and I met with Seth to talk to him about writing sales copy for our website and to increase conversions from our Pay Per Click marketing. Seth was very thorough in asking questions not just about our business but also about our customers and their reasons for using our service. After a few meetings and phone consults we were given the new copy and I was stunned at the response. Within a few days, my site conversions were up by 50% and I received an email from a customer who said when she read my the copy on my site it was as if we had read her mind. Seth, I can’t thank you enough for all your hard work and for the difference you made in my business.“
“What can I say Seth worked with me on both of my books. He is a true professional and awesome copywriter and he gets it. Period.“
Author and speaker
Seth Czerepak’s life is a testament to the power of personal growth and entrepreneurial resilience. His life experiences have played a key role in sharpening and deepening his uncanny ability to decode and predict people’s words, intentions, and actions.
“I believe Seth could become one of the next great writers,” said one of Seth’s early mentors. “His command of language and understanding of people is uniquely sharp and intuitive. Especially for someone his age.”
Those who know Seth often speak of his drive, his discipline, and his brutally honest commitment to intellectual clarity.
Seth Czerepak was born on January 17th, 1976 in Tallahassee, Florida. He discovered his passion for language before kindergarten when his mother, an English teacher, started teaching him the letters of the alphabet. During his first days of school, Seth quickly discovered that he had a gift for language.
“I remember being surprised at how much my classmates hated to read out loud,” said Seth in a 2012 interview. “I didn’t understand how reading could be hard, or why my classmates complained about having to do it. I loved it and was surprised to find out I was the best reader in my class. I guess that’s how it is when you’re born with a knack for something.”
By the 4th Grade, Seth was already losing interest in school. He started challenging his teachers about things they said in class, especially on topics related to politics and current events.
“I wasn’t even trying to be controversial,” said Seth “I just thought it was weird that my teacher and classmates were discussing their opinions as if they were facts. I caused so much trouble, my teacher asked for a parent conference. I argued right through the meeting. My parents were embarrassed. They hadn’t raised me to question authority. My teacher was pissed off. I was just bewildered. I didn’t get why a teacher would mislead students, or how my classmates could just agree with her. I guess that was my first time challenging the status quo. I’ve been doing that ever since.”
After this meeting, Seth’s interest in school continued to deflate. He withdrew from most of his classmates. He started ignoring any rules he considered dumb and worked hard to persuade his few friends to do the same.
“It’s hard being the bad kid when your mom teaches at the same school,” Seth laughed, “Every time I got in trouble, my mom knew about it by lunchtime. Sometimes sooner. But I still couldn’t stay out of trouble. I thought there was something wrong with me because I didn’t think like other kids. I didn’t believe everything my teachers said. Many times, I didn’t even acknowledge their authority. My parents hadn’t raised me this way, so it took me until adulthood to realize that this was a normal part of my temperament.”
At age 13, after his parents’ divorce, Seth started skipping school, drinking, fighting, and getting into trouble with the law. He dropped out of High School at 16 and spent the next three years playing in rock bands, writing music, practicing martial arts, and reading books on philosophy and the occult.
“I was the only kid my age who had a cop assigned to watch their house,” Seth said, “Every day, between about 3 pm and 7 pm, there was a cop sitting outside in their car just watching, and taking notes. Maybe they thought I was selling drugs. Or, maybe it was something else. I don’t know, but I know my friends and I gave them plenty of reasons to be suspicious.”
One night, after drinking heavily and fighting with some of his friends, Seth tried to shoot himself with his father’s .22 caliber rifle.
“The gun was loaded, but the safety was on,” said Seth “I didn’t realize this until I’d pulled the trigger. The second I did, I regretted having even thought about it. So, I didn’t tell anyone. To this day, I can’t say why I did it, or whether I even meant it. But, I did scare the hell out of myself.”
At 17, Seth had a horrifying spiritual experience that changed his life forever. He went immediately from being an atheist and dark occultist to believing in God. He would continue to have similar experiences for the next ten years, many of them more intense than his first.
“I’m not getting into detail about what happened to me,” said Seth. “Maybe I’ll write about it someday, but I can tell you that believing in God was absolutely the last thing I wanted to do. But, if you’d known what happened to me that morning, you’d understand. I had no choice. I also knocked off all the satanic nonsense. To this day, I’m totally convinced I’d brought this on myself by dabbling in that stuff.”
Later that year, Seth read a book called “Live Your Dreams,” by Les Brown. In it, he discovered a quote that would ignite his passion for personal growth…
“What you do in life isn’t nearly as important as who you become.”
This was another turning point in Seth’s journey. It planted the seed for what would later become the foundation of his professional life.
“Les Brown’s story oozed off the page and poured over me like a bucket of warm honey,” said Seth, “All my life I’d been made to believe that my self-worth was the sum of my failures subtracted from my successes. The second I read that quote, I knew that I was going to be okay as long as I kept growing. It would still be years before I got my shit together, but Les Brown had set my life in a new direction. I knew that no matter how many mistakes I made, I would learn more than all of my friends who had chosen the ordinary path in life. I was proud of that, and of myself. That was a first.”
When Seth was 20 years old, he attended a small concert at a guitar shop in Tuscaloosa Alabama where he was living at the time. There, he heard Julian Coryell play jazz/classical-fusion on the electric guitar.
“That concert was a turning point in my life. I was just blown away by the sounds that guy was making,” Seth said, “When I found out he’d graduated from Berkley College of Music in Boston, I instantly wanted to study there myself. That’s the first time I actually wanted a formal education in something. I moved back home and started looking into getting my GED and applying to colleges. I didn’t have the money for Berkley, but I worked a full-time job and attended classes at a small community college as I could fit them in.”
Seth’s first few years of college were off and on. He was torn between his desire to learn music theory, and the annoyance of having to deal with the rigid framework of formal education.
On the first day of Humanities 101 Class, Seth’s Professor caught him reading a book and asked…
“You, with the book. What should we do the first day of class?”
“You tell us.” Seth snarked, without looking up from his book. “You’re the teacher.”
Offended, the professor called Seth to the front of the class. He asked Seth to introduce himself and to tell everyone what he expected to be doing in 10 years. Then, he asked everyone else in the class to do the same thing. After the last person was done, the professor turned to Seth saying…
“Okay, Seth. Let’s see if your brain is as smart as your mouth. Come up here tell us everyone’s name and what they expect to be doing in 10 years.”
Within 90 seconds, Seth recited every classmate’s name and their 10-year aspiration. The class applauded. When Seth’s professor saw that he’d been outstaged, he tried to do the same thing. After stumbling on several students’ names and missing many of their 10-year aspirations, the professor gave Seth an awkward look.
“That story turned out to be a microcosm of my life,” said Seth, “When people meet me, they often misread or underestimate me. They think I’m slow or a pushover because I don’t talk a lot and I rarely make eye-contact. But I’m always sizing things up. I’m hard to fool, and I don’t intimidate easy. In fact, I often intimidate people without meaning to. Maybe that’s why I’ve always like Teddy Roosevelt’s saying, ‘Speak softly and carry a big stick.’ ”
At 24, Seth got married, bought a house in the suburbs, and started acting more like an ordinary person than he ever had in his life. However, he soon realized that his new in-laws were determined to see him give up his dreams of writing music and to become a public school teacher.
“When my parents got divorced, I swore it would never happen to me,” said Seth. “But my spouse and her family were hell-bent on pouring me into the mold of their expectations. Of course, they didn’t start this crap until a year into the marriage, and I had been upfront with them about my ambitions. After a few years of fighting with my spouse about it, I was relieved to become single again. I let her keep most of our stuff, including the house. I left with my self-respect.”
At 26, Seth finished college with degrees in developmental psychology and music theory. Later that year, he had an encounter with Jesus Christ and became a Born Again Christian.
“That’s another experience I usually keep to myself,” Seth said when pressed about the encounter. “I only tell people if I believe they’re ready to hear it. What I WILL tell you is that I was absolutely beside myself for a week after it happened. I wasn’t interested in accepting Jesus as the flesh-and-blood manifestation of the Creator. I’d turned away from that Faith for what I thought were damn good reasons. But, the experience really didn’t leave me with a choice.”
Shortly after becoming Born Again, Seth started working as a part-time minister and worship leader. He also got into a relationship with a young woman who had professed a desire to work in ministry herself. The relationship would soon become one of the most trying crucibles of Seth’s life…
“It’s hard to overstate how reckless and abusive she was,” said Seth. “She opened up credit cards in our names, told people we were married, and literally forced me into personal bankruptcy with her reckless spending habits. The night I left her, she punched me in the face dozens of times, bit me hard enough to leave scars on my leg and chest, and broke down my bathroom door coming after me. I was raised that you don’t hit a woman, so I didn’t defend myself. I just waited for the cops to get there and arrest her. Which was funny, because she’d called them claiming I was trying to take her car. The bloody car was mine, and she was mad because I had packed my stuff in it and was about to leave her for good. Of course, there were red flags in the beginning. But I tried to make it work in spite of them. I was raised to believe that’s what a ‘good Christian Man’ should do. I learned that lesson the hard way.”
Ironically, it was one of Seth’s Muslim coworkers, Andre, who finally talked sense into him…
“That’s not God’s will. God is not the author of confusion. Don’t stay in a relationship where you can lose your life.”
“The second he said that I knew it was a word from God,” said Seth. “I had a lot of religious dogma and bullshit rattling around in my head back then. Stuff I would later find out had nothing to do with Jesus or his teachings. I knew I had to get that crap out of my head, so that became my next mission.”
A month after ending the relationship, Seth found work as a sales consultant for a Motivational Seminar Company. In his first month on the job, he broke all company sales records and became the top producer for the coaching department. He also started meeting with a counselor. Between one-on-one consultations with clients, meetings with his personal counselor, leading a team of sales consultants, and developing company training manuals, Seth became an expert in marketing and human motivation. His income grew from his previous $15,000 a year to $30,000, and then to $40,000.
(*)At 30, Seth had a revelation that would soon inspire his life’s obsession…
“I was on vacation at Long Boat Key in Florida,” said Seth, “My job as a coaching sales manager had give me a ‘back-stage-pass’ into the human psyche. I’d had more than ten thousand hours of one-on-one sessions with everyone from drug addicts, to world-champion athletes and self-made multi-millionaires. These people would tell me things on the phone they’d never told anyone. I learned so much about human motivation, I knew I had a gift to share with the world. So, lying on the beach that day, pouring through my notes from five years of coaching sessions, I discovered a theme that ran through all my client’s stories like a golden thread. That’s the day I discovered Formal Axiology. Although, I didn’t know that it was called Formal Axiology or that it even existed outside my own mind. Instead, put together my own model for overcoming personal limitations and achieving your full human potential. I called it ‘Value-Driven Transcendence,” or ‘VDT.’”
Thrilled about his new revelation, Seth left his job as a coaching sales manager to start his own personal growth brand. But, having signed a two-year non-compete agreement, he would have to work regular sales jobs before he could finally make his move. At his final sales job in the corporate world, Seth broke the six-figure a year barrier, making nearly $110,000. He left this job in 2009, just after his 33rd Birthday. It was time for Seth Czerepak to pursue what had always been his life’s mission.
“Everyone told me that it was the worst time to start a business,” said Seth, “I still remember my boss’s jaw literally dropping when I told him I was leaving. I mean, it literally dropped. Everyone was freaking out about the recession. They were sure I’d be back to work soon. They were almost right. But, I knew it was the right time for me to do this. So I did. Six months later, my bank account balance was negative thirty-two cents, my blood pressure was high enough to break the Hoover Dam, and the contents of my refrigerator were a few bottles of water, some fish-oil capsules, and a bag of apples.”
Finally, six months into his entrepreneurial career, Seth started finding work as a freelance copywriter. He continued working on his own personal growth products featuring his signature method, Value-Driven Transcendence. But hundreds of thousands of self-proclaimed “experts” were flooding the self-help market, and Seth found that most people were more interested in shortcuts and gimmicks than real solutions.
“When the internet first became popular, it turned the personal growth industry into a kind of circus freak show,” said Seth in a 2019 Press Release interview, “Countless unqualified ‘experts’ flooded the market, and consumers were so disoriented by the novelty of it all, a lot of them got fooled by charismatic personalities and ‘sounds true, but isn’t true’ gimmicks. They’re only just now starting to realize how much B.S. is out there. Which is good. But it was frustrating to watch people being seduced by that crap for so long. Especially considering I had a legitimate background. I just didn’t have the online business experience. Thank God that trend is just about over. I’m planning to revisit my personal growth products starting at the end of 2020.”
By 2011, Seth was earning more than two hundred thousand dollars a year as a ghostwriter and advertising copywriter. He also earned an endorsement from Copywriting Legend Dan S. Kennedy for his signature marketing system, which he called “The VQ Success Selling System.”
“VQ Success applies the core principles of Value-Driven Transcendence toward creating advertising messages and marketing funnels.” said Seth, “It’s how I’ve kept the fire of VDT fresh in my mind while the personal growth industry was stumbling through its Dark Age. All my Marketing and Copywriting products are based on the VQ Success Philosophy. I took some of those products off the market while building the Vervenia Marketing Automation Software. But, I’ll be revising and republishing those in the latter part of 2020, or middle 2021, along with my VDT products.”
The Vervenia Marketing Automation Software (mentioned above), is a Marketing Automation Plugin for WordPress, which took Seth ten years to develop. In 2009, with zero coding experience, Seth discovered WordPress and realized he needed a robust, user-friendly Marketing Automation Platform. One that worked with WordPress and handled lead capture, segmenting, content personalization, marketing funnel tracking, email marketing and more.
After nearly a year of blistering disappointment with dozens of Marketing Automation solutions, Seth got the crazy idea to code his own software.
“If I’d know then how hard and how nerve-racking this would end up being,” said Seth in a 2019 Press Release interview, “I wouldn’t have even started on the project. But I’m glad I didn’t know any better back then.”
In spite of breaking the six-figure mark in 2010, Seth quickly realized he’d bitten off more than he could chew with his Vervenia Software Development Project. But with tens of thousands of dollars in the bank and a little coding knowledge, he figured he’d just hire a team of developers to get the job done.
“I was making so much money back then, I literally couldn’t spend it all,” said Seth “Having grown up poor, that was totally alien to me. I wasn’t ready for it. I pretty much thought $125,000 would buy me a great piece of custom software. Boy was I naive.”
After paying $30,000 to get the Vervenia Project started, Seth focused on his ghostwriting business and waited for the magic to happen. It didn’t.
For Seth Czerepak, 2012 played out like a bad country music song. After losing more than $100,000 between his botched software development project and a bad business partnership, Seth caught his long-term girlfriend cheating on him. Then, he found out his beloved Yellow Labrador, Rocky, was dying of cancer.
“I made mistakes which I’d helped dozens of people avoid when I was a business coach,” said Seth, with a smirk, “It’s amazing how much less obvious things are when you’re in the heat of battle with no one to guide you. For one, I started slowly letting go of my writing clientele to focus on my business and marketing plans for the Vervenia Software. That turned out to be costlier than the failed development project.”
After bouncing back from 2012, Seth decided to return to his roots as a business coach. He canceled nearly all his writing projects and decided to focus on finding coaching clients. He also got back to his fighting weight of 185lbs and left the Vervenia Project in the rearview mirror…sort of.
On June 2nd of 2013, Seth met the woman he would end up marrying. On their fourth date, Seth totaled his car trying to drive through a flooded street in South Tampa. A week later, he and Alexis moved in together. Then, they found their first dog, and named him “Agape.” A few months later, Agape jumped out a 2nd story window after a squirrel. Agape wasn’t hurt. Neither was the squirrel.
“Moving in together after one month was kind of crazy,” said Seth in 2020, “But I also knew it wasn’t something we needed to do. It just felt right, so we did it. That was seven years ago now, and it’s turned out to be a wonderful thing.”
By January of 2014, Seth got the crazy idea to create his masterpiece by cobbling together a group of pre-existing WordPress plugins. Huddled over his trusty Toshiba laptop, Seth became consumed by his mission to finish what he’d started five years ago. Seth created, scrapped, and recreated the first phase of his Marketing Automation Software four times a year before “quitting” on it again.
“I never really quit on things I’m passionate about,” said Seth in 2020, “I just change my approach until I figure them out. Then, my obsession carries me to master what once seemed impossible. That’s how I’ve succeeded at everything in my life. It’s how I finally succeeded at this too. But it took a hell of a lot of persistence.”
After restarting the Vervenia project, Seth’s computer died. Thankfully, he still had hundreds of dollars a month in book royalties and a few copywriting referrals coming in. He also had enough money for buying junk-food to relieve the headaches of 14 hour days at the computer.
This would be the last year Seth could live off the momentum of his prior copywriting business. A miraculous $30,000 in work came in without him doing one lick of marketing. Meanwhile, Seth chugged away at the fourth version of what he’d started calling The Vervenia Marketing Automation Suite. The name “Vervenia,” came from the combination of two Latin words, the first meaning “Truth,” and the second word meaning “Grace.”
“I picked that name because, most days, that was all I had left.” said Seth, “Truth to give me the discipline to keep going. Grace to keep me from losing my mind.”
Seth and Alexis were (publicly) married on October 15th, 2015. Actually, that was the day all their wedding guests learned that Seth and Alexis had been legally married a year before.
By the summer of 2016, Seth had built almost the entire Vervenia Marketing Automation Suite. From event tracking to segmenting, to content personalization, to eCommerce. But growing financial problems, and years of working 80, 90 to 100 hours a week had taken its toll on his health, and his new marriage. A few weeks later, Seth began to realize that he’d made a few major structural errors in the Vervenia software.
“I had to start over. Again,” said Seth, “Looking back, I could have easily launched it as is. Plenty of other developers have done worse and made plenty of money. But I couldn’t put more junk out there. I wanted to create something I could be proud of. Something that would give real value to people. Otherwise, what was the point of this?”
After restarting the project, Seth literally started to wonder if he was losing his mind. He hadn’t had even a freelance job in 18 months. Things were worse than they’d been in years. But, he remembered a quote he’d read in “Think and Grow Rich,” by Napoleon Hill…that he believed he’d not only finish his work one day, but that he’d be proud of himself for it.
In 2017, after restarting his project several times, Seth decided to launch his project in phases. After a brief release of a light (event tracking only) version of the Vervenia Marketing Automation Suite, Seth’s web server was hacked. Having no money to pay for a more secure server, Seth decided he’d put himself and his wife through enough. He estimated it would take him at least another year to finish the final phases and launch something he could charge money for. That would be too long, so it was time to make some hard decisions.
On January 13th, 2018, Seth made the humbling decision to go back to work. He got job selling financial trading software and invited Alexis to take some much needed time off of work. Three months later, Seth was laid off. It seemed that years of being a solo entrepreneur had made him unfit to work a regular job. With both of them out of work, Seth found himself fighting a depression he hadn’t experienced since he was a teenager.
“All I wanted to do was give Alexis some cover for a while.” said Seth “She’d given so much to hold things together while I worked on the Vervenia project. She was exhausted. When I realized I wasn’t going to be able to give her that, I was crushed. I had all this experience and expertise. I’d had years where I made hundreds of thousands of dollars. But now, it felt like none of that had even happened. I felt like my life was over.”
Seth spent the next six months searching for work. After being told dozens of times that he was “overqualified,” he developed severe tendinitis, in his right foot, then in his left. Broke, overweight, and no longer able to walk without crutches, Seth was properly humbled for God to step in.
Experiments With Hope
In the summer of 2018, Seth got an email from a writing client he hadn’t spoken to in years. After earning $250 from a writing job that took him only two hours, Seth decided to get back to his writing business. He also started his Video Podcast Series, The Story of My Experiments With Hope.
One year later, Seth had his first $5,000 month. He’d been finding freelance ghostwriting jobs, and work as a WordPress webmaster. He realized that all those years he’d spent coding were starting to pay off. Just not in the way he’d expected.
In early 2019, one of Seth’s clients started asking for custom WordPress development. Seth realized that the client was asking for features he’d already developed while working on the Vervenia project.
Once again, Seth found himself digging through the Vervenia code and reviving the project. This time, he finished the job. In October of 2019, Seth completed the final phase of debugging the Vervenia Marketing Automation Plugin for WordPress.
By his 44th Birthday, Seth was finally ready to launch The Vervenia Marketing Automation Suite. He also started experimenting with Forex trading as a means of growing his wealth. Most importantly, he started plans for creating new books and products based on Value-Driven Transcendence and The VQ Success Selling System. His ultimate goal would be to travel the country in an RV with Alexis, while using his multiple streams of income to pursue his life’s purpose as a VDT practitioner.
Seth Czerepak plays the guitar and the piano. He has written dozens of folk songs for guitar and voice, several pieces of chamber music, three orchestral pieces, one opera, and a seven-part piano suite. He also enjoys reading, weightlifting, boxing, advanced mathematics, forex trading, hiking, saltwater fishing, and meditation.
Seth is a voracious student of spiritual and philosophical writings. He has three hours of ancient and modern texts memorized, including Genesis Chapters 1-4 (In Hebrew and English), Chapter 17 of The Science of Getting of Rich and Chapter 17 of The Science of Being Well by Wallace Wattles, The Isha Upanishad, The Mandukya Upanishad, The Oversoul by Ralph Waldo Emerson, The Yoga Sutras of Patanjali, Chapters 1-3 of The Dhammapada, Chapter II of The Kybalion by William Walker Atkinson, and 15 Chapters of The Tao Te Ching.
Seth’s close friends and family members call him the most disciplined and determined person they know, and some consider his ambitions to border on obsession.
Seth Czerepak’s formal education includes degrees in psychology, music composition, and creative writing from the University of South Florida. However, Seth identifies more strongly with his life-long commitment to self-education and his experience as a self-made entrepreneur.
“I graduated from college with honors. But it wasn’t because I worked hard and loved school,” Seth said in a 2012 Press Release interview, “I was too busy reading. You know, books on psychology, moral philosophy, information theory, quantum mechanics…that was a big one…and biographies about Beethoven, Berlioz, Bach, Stravinsky, and a whole bunch of interesting historical figures, the good and the bad.”
Since his early 20’s, Seth has read more than 1,000 books on human motivation, moral philosophy, linguistics, marketing, and anthropology. Seth has also memorized several spiritual and philosophical writings, including Genesis Chapters 1-4 (In Hebrew and English), Chapter 17 of The Science of Getting of Rich and Chapter 17 of The Science of Being Well by Wallace Wattles, The Isha Upanishad, The Mandukya Upanishad, The Oversoul by Ralph Waldo Emerson, The Yoga Sutras of Patanjali, Chapters 1-3 of The Dhammapada, Chapter II of The Kybalion by William Walker Atkinson, and 15 Chapters of The Tao Te Ching.
His professional expertise comes from 10,000+ hours of Personal Coaching/Counseling, 15,000+ hours of Copywriting, and 10,000+ hours of WordPress Development.
Seth Czerepak is registered as an independent voter and considers both the Liberal and Conservative sides of the political spectrum to be “dumb beyond redemption.” His political philosophy is a reflection of his expertise in human motivation.
First, Seth believes that the right amount of power can corrupt anyone. Second, Seth believes that everyone has the natural right to live their own life, according to their own values, as long as they’re not interfering with someone else’s right to do the same. Finally, Seth believes that people have the natural right to defend themselves against anyone who would seek to interfere with these basic rights.
“I guess that might make me a Libertarian, or even an Anarchist,” said Seth, “But even those labels have too much perceptual baggage attached to them. I prefer to defend my right to live my own life, and, when possible, defend other people’s right to do the same. That is, assuming they can’t defend those rights themselves. I think that’s our moral duty. But any attempt to proactively impose your values on someone else is just wrong. I don’t care how virtuous you think your values are. The second you try to force them on someone or to vote someone into power to do it for you, you become an agent of tyranny.”
Seth’s thorough knowledge of propaganda tactics, and of dark occult manipulation rituals has also led him to believe that the “Left vs Right” political paradigm is, in itself, an instrument of tyranny.
“I was a Leftist in my early 20’s. Then I realized their solution to almost every problem is another law, regulation, or government program. That’s epically stupid when you consider two things. First, most progressives believe that big corporations have been corrupted by power and greed. In most cases, I agree with the Left on this. But the Left thinks they can solve this problem by centralizing more power and money into this big organization we call a government. Liberals also seem to have a shallow understanding of human nature and of the laws of cause and effect. I mean, if citizens are so incapable of being decent that they need a government to enforce or impose basic decency and generosity, how the hell can those same citizens be trusted to elect ‘the right leaders?’ Right-Wing Conservatives are just as dumb. They claim to want less government. But then they’re eager to shovel out trillions of dollars for building a military and law-enforcement machine that could be easily used to impose tyranny on American Citizens, and the rest of the Civilized World. In fact, we saw a hilarious example in 2019 with the I.G. Report. In the early 2000’s, Congress passed a law called ‘The Patriot Act.’ They sold it to Americans by claiming that it would be used to ‘protect us’ by surveilling potential terrorists and putting them on trial. Of course, a whole mess of ‘small government’ conservatives applauded this pap like clapping seals performing for a handful of sardines. Then, in 2019, they found out that our so-called ‘Intelligence Agencies’ had used this same law to surveil, and frame their Republican President. That’s cartoon level irony if you ask me.”
Since having his secondary YouTube and Twitter accounts banned for sharing his political views, Seth has refrained from public debate. Instead, he’s planning an “Intellectual Fiction” series called The Apologist. These books will showcase Seth’s political views within the context of a fictional narrative, just as authors like George Orwell, Ayn Rand, and Aldous Huxley did during the 20th Century.
Between the years of 2016 and 2017, Seth’s secondary YouTube and Twitter accounts were banned for publishing content which “Violated Community Guidelines” for these platforms. His domain “redeemthenarrative.com,” a website publishing opinion pieces on politics and culture, was deindexed by Google, along with his personal domain.
The bans came after Seth’s criticizing of members of the United States Congress, and of the Mainstream News Media for their use of Soviet-Style propaganda tactics during and after the 2016 Presidential election. In 2019, Seth was temporarily “jailed” by Facebook after posting stories detailing Facebook’s agreement to publish political ads bought by Russian and Ukrainian Troll farms.
“The most ironic thing about this is that these platforms banned my accounts for exposing their plans to work in concert with United States lawmakers to systematically ban people they disagree with,” said Seth, “It’s just a good thing I kept my personal YouTube and Twitter accounts separate from my political accounts. So, I didn’t completely lose my access to those platforms. Still, it’s messed up. I’m a firm believer that any business has the right to deny you service, for whatever reason. I mean, as long as they’re not endangering your life by it. But Social Media has become an extension of the public space now. That’s the only reason these companies have enough users to make money selling ad space. But legally speaking, these companies aren’t editorial entities, like newspapers. Based on what I know, they don’t have the legal right to practice editorial discretion. Especially not when it blocks people from practicing their first amendment rights within what has become part of our public social sphere.”
Seth’s access to his personal Facebook account was reinstated after several weeks but removed without warning or explanation in early 2020. His personal Twitter and YouTube accounts remained unaffected by the bans. He is currently planning to share his cultural and political views via the cover of fictional books, just as authors like George Orwell, Ayn Rand, and Aldous Huxley did during the 20th Century.
The Story of My Experiments With Hope: Seth’s video journal/podcast tracks his formidable and inspiring journey from being flat broke, to making several thousand dollars a month as a self-help ghostwriter, web developer, and marketing consultant.
The Vervenia Marketing Automation Suite: Seth’s signature WordPress Marketing Automation Plugin handles everything from tracking and analytics, user segmenting, content personalization, popup notifications, funnel tracking, email marketing, SMS marketing, and split testing.
Value Driven Transcendence (VDT): Seth’s signature philosophical system is based on a blending of Formal Axiology, Human Needs Psychology, General Semantics, and Altered States of Consciousness. VDT equips people with the tools to discover and express their Higher Self, Transcend their ego, and achieve their full human potential.
The VQ Success Selling System: Seth’s signature marketing/copywriting system uses the Principles of Value-Driven Transcendence to create persuasive marketing copy and marketing automation systems. The VQ Success System is explained in detail in Seth’s books on copywriting, marketing, and persuasion.
The Apologist: Seth’s intellectual fiction series about a philosopher and attorney named Ted Conner (an anagram for “Contender”). The novel in a semi-dystopian America where big media companies have hijacked the free speech rights of American citizens. Ted Conner defends people’s rights to publicly express unconventional beliefs on Social Media.
Single Serving Wisdom: Seth’s ongoing book series containing his original quotes on life, entrepreneurship, and personal growth.
“This man has a one-of-a-kind gift for empathetic but also systematic teaching. I’ve watched many of his lectures and used his books as direct resources in my journey into direct response copywriting. I’ve sought his feedback at times when I lacked confidence and was always impressed by the generous level of detail and insight his advice contained. It’s the kind of wisdom only deep experience as a marketer and lifetime student can yield. I would recommend him without hesitation as a copywriter, consultant, and human being. On a side note: He also has a killer sense of humor and a great knack for choosing the perfect metaphor.”
“Seth is a great mentor for anyone looking to get into the dog eat dog world of copywriting. He gives helpful advice and suggestions while honoring the hard work you’ve put into a project. If you’ve read or listened to Seth speak about his background, you already know how he seems to always build himself up to success regardless of what he’s doing. You never have to worry about vague instructions or unclear communication when you work with Seth.“
“Almost everything I’ve learned about copywriting, I’ve learned from Seth. He’s a master of metaphors. A champion of conversions. A sales swami in every sense of the word. Hire Seth and your business will grow, period.”
“Seth was invaluable in helping me to write my first book. I leaned on Seth to refine my concept, improve flow, reduce editorial errors, and see my work through the reader’s eye. I was impressed that he was able to do all of these things at a high level. Throughout the three months we worked together, our communication was excellent as we met all deadlines. Not only is my final work better than I expected, but I learned a lot about writing in the process. I would recommend Seth for anyone’s first (or tenth) book.“