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Content Marketing Archives - Seth Czerepak

Content Marketing

Content Marketing Articles by Seth Czerepak

Content Marketing Strategy and Best Practices

A Content Marketing Strategy is a type of marketing plan focused on creating and distributing relevant, valuable information with the goal of attracting a clearly-defined audience and engaging them to take a specific action. This article introduces our eight-step content marketing blueprint. I started designing this system in the early 2000s while working as a …

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How to Create a Content Distribution Strategy

A Content Distribution Strategy is a plan for publishing and promoting your content to a clearly-defined buyer persona using multiple media formats distributed through various channels. This article explains how to build and implement a Content Distribution Strategy, starting with three types of content distribution channels. We’ll cover three rules for picking the best channels …

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Content Creation Plan and Implementation

A Content Creation Plan is a strategy for defining and managing all projects related to planning, researching, creating, editing, and publishing the content defined in your content distribution strategy. The three-step content creation plan in this article should help you decide which approach is best for you. Step 1) Planning Your Content, Step 2) Drafting …

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