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10 Persuasive Copywriting Techniques Archives - Seth Czerepak

10 Persuasive Copywriting Techniques

Technique #6: Hypnotic Copywriting

Hypnotic Copywriting – While I did not coin the term hypnotic copywriting, the practice of hypnotic storytelling has been around for a long time—possibly thousands of years or more. Since this is my series, I’ll give you my definition of hypnotic copywriting, which is synonymous with my definition of trance in copywriting: “Creating a synthetic …

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Technique #10: Urgency in Copywriting

There are two ways to create Urgency in Copywriting: external pressure, and internal pressure. External pressure is simple. All it takes is an irresistible limited-time offer. Internal pressure is more complicated, but also more powerful. In fact, if you create enough internal pressure, your limited-time offers will become much, much more effective. Creating internal pressure …

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