10 Persuasive Copywriting Techniques Archives - Seth Czerepak

10 Persuasive Copywriting Techniques

Technique #6: Hypnotic Copywriting

Hypnotic Copywriting – While I did not coin the term hypnotic copywriting, the practice of hypnotic storytelling has been around for a long time—possibly thousands of years or more. Since this is my series, I’ll give you my definition of hypnotic copywriting, which is synonymous with my definition of trance in copywriting: “Creating a synthetic …

Technique #6: Hypnotic Copywriting Read More »

Technique #9: Positioning in Copywriting

What is Positioning in Copywriting? It’s based on one of the most misunderstood ideas in modern marketing, which I’ll introduce in a moment. First, let me clarify something about positioning in general. Positioning only applies to prospects in Stage #3 of the Buyer’s Journey. If you’re positioning your brand, product, or service for Stage #1 …

Technique #9: Positioning in Copywriting Read More »

Technique #10: Urgency in Copywriting

There are two ways to create Urgency in Copywriting: external pressure, and internal pressure. External pressure is simple. All it takes is an irresistible limited-time offer. Internal pressure is more complicated, but also more powerful. In fact, if you create enough internal pressure, your limited-time offers will become much, much more effective. Creating internal pressure …

Technique #10: Urgency in Copywriting Read More »

Scroll to Top