Price Reveal Templates

Template #1 (cost of development):

(Solution) has taken us (hours or years spent) & (money invested) to develop, test, refine and perfect. Today, it’s all yours for a one time investment of only (price)!

  • Example:

“The Five Fold Path” has taken me over 15 years and $98,348.34 to develop, test, refine and perfect. Today, it’s all yours for a one time investment of only $899.

Template #2 (cost of alternatives):

(Alternative) could cost you (high price A), (high price B), (high price

C)…just to (disappointing or incomplete result). But I can make your life a lot easier and give you (trial period) of risk free access to (solution) for a simple payment of only (monthly price). This means that for a measly (daily amount) a day, you can (problem cured) and (end result experience) starting today.

  • Example:

Figuring out these copywriting skills on your own could cost you $5,000, $10,000, even up to $20,000…and that’s just to get your hands on a big mess of swipe files and techniques that you’d have to search through and organize every time you write a new sales letter.

But I can make your life a lot easier and give you 60 days of risk free access to “The Ninjaprenuer” for a simple payment of only $29 a month. This means that for a measly .99 a day, you can have instant access to a toolbox of swipe and deploy copywriting techniques and put a stop to low conversions and writing anxiety starting today.

Page 3

Template #3 (money saved through money spent):

The great news is that instead of paying (high price A), (high price B), (high price C) or burning up (time span A), (time span B), (time span C) trying to (solve problem) on your own, you can now try (product name) RISK FREEfor (guarantee window)a single installment of just (product price)!

  • Example:

The great news is that instead of paying ten, twenty, thirty thousand dollars or burning up 5, 10 or 15 years trying to grow an autonomous, six-figure income stream on your own, you can now try “The Copywriting Cure” RISK FREE for a full 60 days for a single installment of just $899!

Template #4 (money saved plus risk removal):

(Product) could save you (high price A), (high price B), (high price C) on (problem) over the next (time span). And today, you can get it (delivery method) for one simple investment of just (price). Remember, your investment is backed up by a full (time period) money back guarantee. If at any time during the next (time period), you’re not 100% convinced that (product) is (solve problem) just (refund process) for a full refund.

  • Example:

“Guitar God Mastery Course” could save you $3,000, $5,000 or $10,000 on private guitar lessons over the next 5 years. And today, you can get it rushed to your door for one simple investment of just $599. Remember, your investment is backed up by a full 90 day money back guarantee. If at any time during the next 90 days, you’re not 100% convinced that “Guitar God Mastery Course,” is the fastest way to master the guitar, just mail the course back to us for a full refund.

Template #5 (Elitist appeal with cost of alternative):

It takes an intelligent person to appreciate the value of a good (product type), so we realize that not everyone will be willing to say yes to this offer. But if you want to (positive experience) in (short time period), you can get started today for just (price). That’s a fraction of what you’d invest to (solve

Page 4

problem), which could cost up to (cost of alternatives). So if you’d rather invest (price of product) to keep from paying (price of alternative)…”

  • Example:

It takes an intelligent person to appreciate the value of a good business management system, so we realize that not everyone will be willing to say yes to this offer. But if you want to solve your project collaboration problems in the next

7 days, you can get started today for just $29 a month. That’s a very small fraction of what you’d invest to build this system yourself, which could cost up to $100,000 So if you’d rather invest $29 a month to keep from paying $100,000 for a customized solution…”

Template #6 (Money for sale):

The last 10 customers to order (product) have increased their monthly income by at least $2,500 and up to $5,000 a month. For three simple payments of just (amounts), you can get started with (product) today, and by the time your final payment is due, (product) could easily pay for itself (multiple) times over.

  • Example:

The last 10 customers to order “Marketing Mastery” have increased their monthly income by at least $2,500 and up to $5,000 a month. For three simple payments of just $399, you can get started with “Marketing Mastery” today, and by the time your final payment is due, “Marketing Mastery” could easily pay for itself ten times over.

Template #7 (Challenge):

(Impressive #) of our clients have already doubled, tripled and quadrupled their income using (product). Now, you can join them for one, simple investment of only (price). Do you have what it takes to turn (price) into (income A), (income B), (income C) like these other clients have?

  • Example:

Page 5

Hundreds of our clients have already doubled, tripled and quadrupled their income using “Marketing Magician.” Now, you can join them for one, simple investment of only $500. Do you have what it takes to turn $500 into $10,000, $20,000 or $100,000 as these other clients have?

Template #8 (Saving Money):

Other (Product types) could cost you (high price A), (high price B), (high price C) plus (additional charges). However, (product) can be yours today with no (usual charge), no (usual charge) and no (usual charge/hassle), just a one-time installment of (price) and your (problem) are solved for GOOD.

  • Example:

Other home security systems could cost you $500, $600, up to $750 plus cost of installation and monthly monitoring. However, “Super Security” can be yours today with no installation charges, no monthly monitoring charges and no need for an installer to come out to your house. Just a one-time installment of $300 and your home security problems are solved for GOOD.

Template #9 (subscriptions):

And the best part is, (product) can be rushed to your door for a simple yearly subscription fee of just (price). That’s less than (monthly breakdown) to have (benefit A), (benefit B) and (benefit C) delivered directly to your front door step every month for a full year.

  • Example:

And the best part is, “The Ninjapreneur” can be rushed to your door for a simple yearly subscription fee of just $99. That’s less than $10 a month to have loads of fresh copywriting headline, templates, industry specific research and in depth articles and interviews with self-made entrepreneurs delivered directly to your front door step every month for a full year.

Template #10 (What’s it Worth?):

Page 6

What would it be worth to (problem solved) & (promise delivered)? (Price A)? (price B)? (price C)? That’s NOT what you’ll pay today. Instead, you’ll get (list of product components and bonuses) for a (measly, simple, one time) investment of just (price).

  • Example:

What would it be worth to lose 20, 30 or 50 lbs & have your high school figure back? $1,000? $2,000? $5,000? That’s NOT what you’ll pay today. Instead, you’ll get 21 Shortcuts to Persuasion, the 6 Cashflow Copywriting Superpowers workbook, the complete Cashflow Swipe file, 21 over the shoulder training videos and all three bonuses for a one time investment of just $899.

-Best