Sales Page Templates

SALES PAGE AD PROMPTS

PRIMER PROMPT:

In a moment, I'm going to give you a prompt for creating an ad. The ad will be promote a sales page for [AUDIENCE] who want [+BENEFIT/-PROBLEM] without [EXTERNAL OBJECTION], but who [INTERNAL OBJECTION].

The sales page will promote a [PRODUCT TYPE] that promises [PROMISE] in [TIMELINE] without [EXTERNAL OBJECTION] by [USP]. Don't create the ad yet. Wait for my next prompt.

MAIN PROMPT:

Use the above data to create an ad promoting a sales page. Write this ad to have three sections:

1. Attention: grab the reader's attention
2. Offer: explain and promote the offer
3. Action: call them to a specific and urgent action

Write the ATTENTION section like this:

Option #1: Questions

• DO you want…
• HAVE you decided…
• ARE you ready to/for…
• WHAT would (your) [VESP/VAKOG]…
• HOW would (your) [VESP/VAKOG]

Option #2: If___, then ___

• If you’re ready to/for [PROMISE](by [HOW]) so you can (stop [PROBLEM]) and [BENEFIT]( in/by [DEADLINE])(without [CATCH]), here’s why)[action, prediction, or affirmation]...

Write the OFFER section like this:

This [PRODUCT NAME OR CATEGORY] is the [SUPERSEVENX1-5] [SOLUTION] to/for ( [-PROBLEM]) and [+PROMISE] in [DEADLINE](, GUARANTEED or [RISK REMOVAL]).

Here's what you'll get when you [ACTION]:

• [Positioning bullet that sells the SUPERIORITY of your OFFER].
• [Positioning bullet that sells the UNIQUENESS of your OFFER].
• [Positioning bullet that sells the RELEVANCE of your OFFER].
• [Positioning bullet that overcomes the "CATCH" objection].
• [Positioning bullet that overcomes the "DOUBT" objection].
• [Positioning bullet that sells the "GUARANTEE" of your OFFER].

This [PRODUCT NAME OR CATEGORY] is for [AVATARS] who ( are tired of [drama associated with myths, mistakes, and/or alternatives] and who) want a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, even if [DOUBT]).

(Include [LEFT BRAIN PROOF], [SOCIAL PROOF] for your SOLUTION and/or OFFER here.)

Write the ACTION section like this:

Use an "If___, then___" statement to connect all the above promises and benefits to their decision to take the action we're asking them to take.

Write a final Call to action that tells them EXACTLY what to do, reminds them of why to do it, and ads some urgency as to why they should do it right now. Use the words "right now," "hurry" or other phrases to emphasize this urgency.

Finish with a "PS:" statement that teases at a premium or bonus that they'll get for taking action right now. Add some urgency to this premium or bonus like a limited time or limited supply to ensure that they take action and get it now before it's gone forever.

VARIANT PROMPTS:

VARIANT #1: Now create another version that opens with the call out, but skips directly to the "OFFER" section of the ad.

RETARGETING: Create another version that opens with the call out, but skips directly to the "ACTION" section of the ad.

VISUAL:

Picture this…

You step out of bed in the morning and walk just ten steps onto your pine-wood balcony to gaze at endless miles of mist-wrapped, blue mountains. Imagine cooking breakfast over a wood-fire stove, and sipping coffee on your back porch where bald eagles and red-shouldered hawks soar across a bright summer sky.

In the afternoon, you’ll tour the winding wooded nature path where beams of golden sunlight shine through crisp maple leaves. At sunset, relax on your wrap-around porch with a warm cup of tea and watch the star-studded vertical horizon of the milky way fade into view. This is a glimpse of the soul-soothing treasures that await you at your blue-ridge cabin getaway.

AUDITORY:

Listen closely…

You can almost hear the soft crash and hiss of waves, the cry of seagulls, and the summer breeze whistling through palm leaves. “Would you like another drink?” “Yes please,” you answer.

Your waitress slides a frost-caked bottle of Corona from a bucket of ice, cracks it open and sets it on your table with a fresh slice of lime. Isn’t it time to turn off the clamoring of ring tones, text chimes, email alerts, and office chatter to fall in love with the sounds of the ocean again?

KINESTHETIC: 

You can feel it…

Raw animal power surges through your veins, your muscles vibrating with pure energy. You just slammed your first all-natural, delicious Honey Badger Pre-Workout Formula, and you’re ready to wrap your hands around some cold-hard iron. Sick of feeling like a blown-out tire halfway through your workout? Remember when you could push your physical limits for hours, without waking up to throbbing pain in your shoulders and lower back the next day?

Now you can get that surging explosive beast-like energy back and stack on rippling slabs of sleeve-busting muscle by squeezing every drop of juice from your workout time. Grab a pack of smooth, delicious, all-natural, energy-packed Honey Badger Pre-and-Post-Workout Formulas, and get ready to feel your beast awaken again.

OLFACTORY:

Breath it in…

Enjoy the sweet smell of citrus candles, and warm cinnamon, pine, jasmine, fig, or floral massage oil as you lie down for a deep tissue Swedish facial massage. Our scientifically designed scent profiles activate your smell receptors, sending messages to your body to regulate heart rate, breathing patterns, lower your blood pressure, and reduce anxiety.

Start your custom spa experience by choosing your private scent profile below: Floral: rose, lavender, lotus, crimson. Fruity: tropical, mandarin orange, lemon. Sweet: chocolate, caramel, vanilla. Herbal: eucalyptus, rosemary, ginger. Plant: pine, jasmine, cedar, maple. Musk: sandlewood, cinnamon, patchouli. Choose your scent profile now, then book your spa date, and come breath in the aroma of relaxation and rejuvenation.

GUSTATORY:

Just take a bite…

Sink your teeth into the hottest, crispiest, most delicious slice of deep dish, New York Style Pizza you’ve ever tasted. Taste the thick layers of chewy mozzarella over a bed of fresh, tangy homemade tomato sauce. All our pies are made with hand-tossed crust and baked to piping hot perfection in a wood-fire oven imported directly from Italy!

Each thick, hearty slice is loaded with fresh, organic herbs, picked right from our local garden, just this morning! Hungry? Enjoy a taste of authentic homemade goodness tonight. You’ve worked hard and it’s time to reward yourself with a mouth-watering pie (or two) of our hot, crisp, award-winning New York Style Pizza.

COMBO: 

Indulge yourself…

Take the raw and indescribable beauty of Balos beach. The sunlight flickering off of the sandy landscape, kissed by turquoise, crystal clear waters. Light clouds sketching across a clear blue sky which is framed by islets and majestic mountains.

Take a cruise to get there, have a nice lunch on board, then take a short trip over the castle in the nearby island of Gramyousa. Take a short car ride then the pebble road, then the footpath, soaking in the beauty and the magical mystique of this enchanting place.

EXAMPLE:

Value Mechanics is the ONLY selling system which uses a blend of math and psychology to create a customized business growth solution that fits the needs of your business AND your target market.

This is because Value Mechanics is the first selling system ever to be based on a real brand of science called ‘Axiology,’ and on the basic principles of human needs psychology. This means, instead of creating a marketing system based on theories or ideas, we build one using sound scientific fundamentals which have been around for decades.

No other business growth solution in the world is based on verifiable science, and we’ll gladly challenge ANY of them to prove us wrong.

EXAMPLE #1 (Validation):

The Value Mechanics Selling system isn’t a complicated mess of swipe files, awkward templates and “hypnotic copywriting secrets” that will make you sound like a creepy stalker when you writer promotional messages. It doesn’t require you to sit behind the keyboard like a lab monkey practicing copywriting techniques when you could be writing ads and making money. Value Mechanics was designed to put you on the quickest and most direct route to writing finely polished sales copy WITHOUT having to rely on swipe files. Even if you’ve sworn to yourself that you’d never set yourself up for that kind of failure and humiliation again. As soon as you see with your own eyes how quickly you can whip up professional and polished sales copy, you’ll forget the countless, frustrating hours you used to spend struggling to write your own advertisements.

EXAMPLE #2 (Excitement):

The Value Mechanics Selling system isn’t a boring collection of swipe files, 3 hour “expert” interviews and long pages of vague selling theories that will take years to read through and which are nearly impossible integrate into your own copywriting. It doesn’t require you to sit behind the keyboard like a lab monkey practicing copywriting techniques when you could be writing ads and making money. Value Mechanics was designed to put you on the quickest and most direct route to writing finely polished sales copy WITHOUT having to rely on swipe files. Even if you’ve sworn to yourself that you’d never put yourself through such an ordeal again. The moment you see with your own eyes how easily you can add dozens of daily subscribers to your email list and convert them into paying customers, you’ll completely forget all the times you’ve been let down by work from home business courses.

EXAMPLE #3 (Security):

The Value Mechanics Selling system isn’t an overpriced mess of swipe files, awkward templates and “hypnotic copywriting secrets” that will make you feel like you threw away the money you could have used to build a more secure business. It doesn’t require you to sit behind the keyboard like a lab monkey practicing copywriting techniques, only to worry every time you invest your money into publishing those ads. Value Mechanics was designed to put you on the most certain and direct route to writing finely polished sales copy WITHOUT having to rely on swipe files. Even if you’ve sworn to yourself that you’d never dump your precious time or money into another copywriting course. As soon as you see with your own eyes how consistently you can whip up professional and polished sales copy, you’ll forget the countless, frustrating hours you used to spend worrying about whether your ads would get a response.

EXAMPLE #4 (Purpose):

The Value Mechanics Selling system isn’t an impractical collection of swipe files, expert interviews and long pages of vague selling theories which have no purposeful application for promoting your unique business. It doesn’t require you to sit behind the keyboard like a lab monkey practicing copywriting techniques when you could be growing your business and expanding your vision. Value Mechanics was designed to put you on the quickest and most direct route to writing finely polished sales copy WITHOUT having to rely on swipe files. Even if you’ve sworn to yourself that you’d never waste your time with another copywriting course. The moment you see with your own eyes how clearly and confidently you can communicate your message and your vision to your readers, you’ll completely forget all the time and money you’ve burnt up on less superior copywriting courses.

EXAMPLE #1 (Validation):

Other copywriting software programs give you half-written, awkward sounding sales letter that make you sound like a bumbling clod instead of a polished professional, leaving you feeling like a fool for being duped into buying the software in the first place. With the Value Mechanics Selling System’s scientific and intuitive software and copywriting templates, you can create sales messages that make you sound like a confident and well-educated writer, even if you have no selling experience and even if you’re self-conscious about your writing skills. This means no more feeling embarrassed about what people are reading in your sales message. This means no more feeling like you’re wasting your time and money on copywriting programs that leave you feeling like something is wrong with you because your copy doesn’t look like the examples you saw in the ad for the product.

EXAMPLE #2 (Focused):

Other copywriting software programs give you half-written, awkward sounding sales letter that you have to spend so long editing, you’re left wondering whether you should have just written it without the software and saved yourself the headache. With the Value Mechanics Selling System’s scientific and intuitive software and copywriting templates, you can create sales messages that have a powerful influence your reader’s subconscious mind, even if you have no selling experience and even if you’re never written a good sales message in your life. This means no more writer’s block, no more hunting the internet for sales letters to swipe and no more long hours at the keyboard. No more burning the midnight oil while your spouse snores away in bed or spending sunny Saturday afternoons hunched over your keyboard writing copy.

EXAMPLE #3 (Security):

Other copywriting software programs give you half-written, awkward sounding sales letter that force you to burn up so much of your time writing mediocre copy, you’re left worrying whether the ROI will be worth even a fraction of the time you spent writing . With the Value Mechanics Selling System’s scientific and intuitive software and copywriting templates, you can create sales messages that have a powerful influence your reader’s subconscious mind, even if you have no selling experience and even if you’re never written a good sales message in your life. This means no more anxiety when you spend your marketing dollars, no burning up money hiring copywriters and no more uncertainty about whether your pages will convert.

EXAMPLE #4 (Purpose):

Other copywriting software programs give you half-written, awkward sounding sales letter that force you to burn up so much of your time writing mediocre copy, you’re left feeling like you don’t have enough time to focus on what’s really important. With the Value Mechanics Selling System’s scientific and intuitive software and copywriting templates, you can create sales messages that persuade more people to buy your products and services, even if you have no selling experience and even if you’re never written a good sales message in your life. This means no more false starts, no more time wasted writing copy when you should be running your business. No more watching opportunity slip away from you because you’re burning up too much energy on creating promotional messages.

Using the Value Mechanics Selling System to reposition your brand will help you get paid the fees you’re really worth. It will save you from having to burn up your time serving customers who don’t fully appreciate the value you’re offering. It can eliminate the anxiety of having to constantly scramble for new business. Most important, it can give you the financial leverage to pursue your ultimate purpose in life and to create a meaningful legacy.

EXAMPLE #1:

This is because the Value Mechanics Selling System is designed to change your prospect’s perception of your product or service. It helps you communicate all the hidden benefits of doing business with you, benefits which your prospects can’t get from working with the competition. It makes you an authority in your niche and empowers you to attract the types of clients you’d most like to work with.

EXAMPLE #2:

This is because the Value Mechanics Selling System isn’t just designed to get immediate results, it’s designed to help you create lasting value by building a ‘marketing infrastructure’ that will bring you a predictable flow of quality leads, new sales and repeat business.

EXAMPLE:

Most importantly, because Value Mechanics is designed to help you build a marketing ecosystem using sound scientific principles, you can be certain that this infrastructure will be in there to produce results for you long after you’ve stopped working with us.

EXAMPLE #1 (Validation):

The Value Mechanics Selling System gives you the 30,000 foot view on your marketing. It’s like when you’re in an airplane, the mountains and obstacles on the ground seem small in comparison to your view of the bigger landscape. This keeps the urgent challenges of the moment from controlling your decisions and puts YOU back in charge.

EXAMPLE #2 (Excitement):

Using the Value Mechanics Selling System is like going fishing and putting on a pair of glasses that allows you to see all the way to the bottom of the ocean. You clearly see every opportunity and you know exactly where to invest your time, energy and money. So you get first shot at new opportunities while your competitors are scrambling after the next trend or fad.”

EXAMPLE #3 (Security):

Using the Value Mechanics Selling System is like having real time surveillance equipment which shows you EVERYTHING going on in your business. You can quickly drill down to ANY area of your marketing plan, find the weak links in the chain and quickly correct them .

EXAMPLE #4 (Purpose):

The Value Mechanics Selling System gives you a road map for reaching your long term destination and achieving your biggest and most important business goals. It keeps you from being led down dead end roads by marketing trends because you’ve built system that’s specifically designed to support your long term vision.

EXAMPLE (Experts):

Dan Kennedy said this about the Value Mechanics Selling System, “Seth Czerepak has accomplished a herculean purpose with this system. He has taken some of the most sophisticated aspects of writing to sell, persuade and influence, and made them pragmatically useful, nearly to the point of fill-in-the-blank systemization.’ If one of the world’s leading authorities on direct marketing endorsed this system, imagine what it could do for you.”

EXAMPLE (Avatar Peers):

Over the past 17 years, I’ve applied these principles to help more than 1,300 small business owners and solo entrepreneurs achieve greater and more predictable cash flow. Imagine what could happen if you had this kind of time-tested system to work in your business.

EXAMPLE #1:

Building your own ROI Ecosystem is more important today than it’s ever been. The rise of automated, online marketing technology has created dozens of opportunities for small business owners like yourself to build marketing systems which rival those of the big competitors, without the extra overhead. A Value Mechanics Practitioner’s primary job is to help you use this technology to build a marketing machine that will help you attract, convert and retain customers faster and more effortlessly than any of your competitors.

EXAMPLE #2:

Building your own ROI Ecosystem is more important today than it’s ever been. You’re doing business in the most aggressively competitive marketplace in history. Everywhere you turn, there’s another competitor or alternative solution ready to scoop up the customers you’ve worked so hard to get your message in front of. Comparison shopping is at an all time high and thousands of small business owners like yourself are feeling the pressure to measure up to the competition. Value Mechanics is the first and only marketing system which is designed to help you create a promotional strategy and brand identity that puts YOUR brand in a category of its own.

EXAMPLE #1:

When you work with a Value Mechanics Practitioner, the first thing they’ll do is get a clear picture of who your IDEAL prospect is, which communication channels they trust most. This way, they can help you create a marketing system that communicate the value of your product or service using the message and the media which will make the biggest impact on your target market.

EXAMPLE #2:

When you work with a Value Mechanics Practitioner , the first thing they’ll do is get a clear picture of which of your marketing strategies are creating results and which aren’t. This way, you can redirect your time, energy and money into the strategies which will produce the biggest and most predictable returns.

NOTE: Who it's for and who it's not for. Beginners and/or Advanced. Use this section to start knocking down objections (Catch, Doubt, Time commitment, money, etc.). Use words like “but wait,” or “but before” and list the qualifications for purchase. Or, if the offer is limited time, make that a qualification and tell them “YOUR copy of (product, bonuses etc) will be gone forever” or “passed on to someone else. The “if, then” anchor is a good transition out of this stage and into the call to action.

EXAMPLE:

STOP: Before You Get Started…

There’s a reason you’re about to invest 5 times as much into his training as you would into most other systems.

It’s because this one works.

I know this because I’ve used it in thousands of other businesses. I’ve seen ordinary businesses go from being money pits, to being well-oiled, passive income machines.

But I’ll be honest, my system isn’t not for everyone. It’s for people who are entrepreneurs at heart, and just need to build a business which is worthy of the vision picture in their mind.

But I’m 100% convinced that you’re either born as an entrepreneur or you’re not. For every wildly successful entrepreneur, there are about 100 who will never earn more any more money than they’re already making.

What’s the difference?

It’s simple. Ordinary people want to get to own a business so they won’t have to work. True entrepreneurs love to work. They simply want to the work they love most. They want a business which gives them the freedom to use their talents to make life better and to make a lasting impact on the world.

If your heart is leaping in your chest at the thought of this, you’re ready to get started. And with this system, you’ll never have to waste your time trying to get there by trial and error.

TEMPLATE #1 (We paid time, money and sweat, you take no risk):

"The Value Mechanics Selling System" is the results of over (value through time spent>)15 years of experience working one on one with multi-millionaire and billionaire entrepreneurs. (value through money invested>)I’ve invested over $80,000.00 in training tools, and spent (value through work invested>)countless hours of trial and error to perfect this one-of-a-kind system that I’m about to (no risk to buyer>)present to you at absolutely no risk.”

TEMPLATE #2 (List subitems of primary deliverable):

“The Value Mechanics Selling System" is the most comprehensive training course on the market for becoming a master entrepreneur. You’ll get (expanded description of package>)over 300 training videos, a monthly newsletter, three dynamic software programs for managing your projects, your finances and your marketing campaigns PLUS access to our member’s only forum.”

TEMPLATE #3 (Customized):

"The Value Mechanics Selling System" is the world’s first and ONLY cloud based, intuitive business management system made (customized for specific avatar>)specifically for internet marketers who want to create and market their own high quality information products and build an online business they can walk away from without losing money.”

TEMPLATE #4 (Social Proof):

Introducing "The Value Mechanics Selling System," the negotiation course used by more than one hundred thousand sales people across the world. It’s been translated into 10 different languages and sold in over 50 different countries.

TEMPLATE #5 (Unique):

"The Value Mechanics Productivity System" is the (one-of-a-kind positioning>)only personal growth product which teaches a science based strategy for mastering the core skills of an entrepreneur. This System was specifically designed by an entrepreneur and an expert in human behavior and peak performance.

TEMPLATE:

First, You’ll get [MAIN DELIVERABLE]. This is a [DESCRIPTION AND BENEFIT AND PRICE OF DEVELOPMENT]. This is a total value of [VALUE].

Next, you’ll get [TIME OBJECTION #1 BONUS]. This is a [DESCRIPTION OF HOW IT OVERCOMES TIME OBJECTION].

So, you'll be getting [ITEMS RECAP WITH VALUE], for a total value of [RUNNING TOTAL] when you [ACTION] today.

PLUS/But that’s not all…

You’ll also get [CONFIDENCE OBJECTION #1 BONUS]. This is a [DESCRIPTION OF HOW IT OVERCOMES CONFIDENCE OBJECTION].

So, you'll be getting [ITEMS RECAP WITH VALUE], for a total value of [RUNNING TOTAL] when you [ACTION] today.

You’ll also get [MONEY OBJECTION #1 BONUS]. This is a [DESCRIPTION OF HOW IT OVERCOMES MONEY OBJECTION].

So, you'll be getting [ITEMS RECAP WITH VALUE], for a total value of [RUNNING TOTAL] when you [ACTION] today.

Finally, you'll get [SOCIAL OBJECTION #1 BONUS]. This is a [DESCRIPTION OF HOW IT OVERCOMES SOCIAL OBJECTION].

So, you'll be getting [ITEMS RECAP WITH VALUE].

EXAMPLE:

First, You’ll get The Complete Value Mechanics Content Marketing Mastery Course. This is a to start to finish guide for going from absolute beginner in content marketing, to a seasoned expert who can easily create, manage, and troubleshoot five and six figure content marketing projects. This course and all its training materials are a total value of $10,000.

Next, you’ll get The Value Mechanics Content Planner. This is a user-friendly system I've specifically created for easily planning, managing, and optimizing small and large content marketing projects. This Planner will save you literally hundreds of hours in trying to find and customize a your own solution. I invested more than tens years into creating this, and it would easily sell as a stand alone product for $250.

So, you'll be getting The Complete Value Mechanics Content Marketing Mastery Course, valued at $10,000, PLUS The Value Mechanics Content Planner, valued at $250 for a total value of $10,250 when you sign up today.

Next, you'll get access to my personal vault of training videos on the deep, science-based psychological ingredients of copywriting. This is a easily the most comprehensive set of training materials in the world for turning any reasonably smart person into a copywriting wizard. This course is a total value of $5,000.

So, you'll be getting The Complete Value Mechanics Content Marketing Mastery Course, valued at $10,000, PLUS The Value Mechanics Content Planner, valued at $250, PLUS my personal Copywriting Mastery Vault, valued at $5,000 for a total value of $15,250 when you sign up today.

Next, you'll get by step-by-step Value Mechanics Prospecting System. This is the same client-finding system that myself and my students personally used to find and to close five figure client projects, without spending a single dollar on ads, and with less than one hour of work every day. This system previously sold for $250.

So, you'll be getting The Complete Value Mechanics Content Marketing Mastery Course, valued at $10,000, PLUS The Value Mechanics Content Planner, valued at $250, PLUS my personal Copywriting Mastery Vault, valued at $5,000, PLUS The Value Mechanics Prospecting System, valued at $250 for a total value of $15,500 when you sign up today.

Finally, you'll get my Value Mechanics Negotiation Course which is a step-by-step system for becoming the kind of negotiator who commands trust and respect, inspires loyalty and long-term commitment from clients, from people who work from you, AND from people in your personal life who would otherwise sabotage your ability to launch, run, and grow a successful business. This system previously sold for $500 on my website.

So, you'll be getting The Complete Value Mechanics Content Marketing Mastery Course, valued at $10,000, PLUS The Value Mechanics Content Planner, valued at $250, PLUS my personal Copywriting Mastery Vault, valued at $5,000, PLUS The Value Mechanics Prospecting System, valued at $250, PLUS The Value Mechanics Negotiation Course, valued at $500 for a total value of $16,000 when you sign up today.

TEMPLATE #1 (Cost of Development):

"The Value Mechanics Copywriting System” has taken me over 15 years to develop, test, refine and perfect. Today, it’s all yours for a one time investment of only $899.

TEMPLATE #2 (Cost of Alternatives):

Learning these copywriting skills on your own could cost you $5,000, $10,000, even up to $20,000…and that’s just to get your hands on a big mess of swipe files and techniques that you’d have to search through and organize every time you write a new sales letter.

I'll make your life easy and give you 60 days of risk free access to “The Ninjaprenuer” for a simple payment of only $29 a month. This means that for a measly .99 a day, you can have instant access to a toolbox of swipe and deploy copywriting techniques and put a stop to low conversions and writing anxiety starting today.

TEMPLATE #3 (Save by Spending):

The great news is that instead of paying ten, twenty, thirty thousand dollars or burning up 5, 10 or 15 years trying to grow an autonomous, six-figure income stream on your own, you can now try “The Copywriting Cure” RISK FREE for a full 60 days for a single installment of just $899!

TEMPLATE #4 (Risk Removal):

“Guitar God Mastery Course” could save you $3,000, $5,000 or $10,000 on private guitar lessons over the next 5 years. And today, you can get it rushed to your door for one simple investment of just $599. Remember, your investment is backed up by a full 90 day money back guarantee. If at any time during the next 90 days, you’re not 100% convinced that “Guitar God Mastery Course,” is the fastest way to master the guitar, just mail the course back to us for a full refund.

TEMPLATE #5 (Appeal to Status):

It takes an intelligent person to appreciate the value of a good business management system, so we realize that not everyone will be willing to say yes to this offer. But if you want to solve your project collaboration problems in the next 7 days, you can get started today for just $29 a month. That’s a very small fraction of what you’d invest to build this system yourself, which could cost up to $100,000 So if you’d rather invest $29 a month to keep from paying $100,000 for a customized solution…”

TEMPLATE #6 (Money for Sale):

The last 10 customers to order “Marketing Mastery” have increased their monthly income by at least $2,500 and up to $5,000 a month. For three simple payments of just $399, you can get started with “Marketing Mastery” today, and by the time your final payment is due, “Marketing Mastery” could easily pay for itself ten times over.

TEMPLATE #7 (I Dare You):

Hundreds of our clients have already doubled, tripled and quadrupled their income using “Marketing Magician.” Now, you can join them for one, simple investment of only $500. Do you have what it takes to turn $500 into $10,000, $20,000 or $100,000 as these other clients have?

TEMPLATE #8 (Saving Money):

Other home security systems could cost you $500, $600, up to $750 plus cost of installation and monthly monitoring. However, “Super Security” can be yours today with no installation charges, no monthly monitoring charges and no need for an installer to come out to your house. Just a one-time installment of $300 and your home security problems are solved for GOOD.

TEMPLATE #9 (Cost Context):

And the best part is, “The Ninjapreneur” can be rushed to your door for a simple yearly subscription fee of just $99. That’s less than $10 a month to have loads of fresh copywriting headline, templates, industry specific research and in depth articles and interviews with self-made entrepreneurs delivered directly to your front door step every month for a full year.

TEMPLATE #10 (What's ___ Worth?):

What would it be worth to lose 20, 30 or 50 lbs & have your high school figure back? $1,000? $2,000? $5,000? That’s NOT what you’ll pay today. Instead, you’ll get 21 Shortcuts to Persuasion, the 6 Cashflow Copywriting Superpowers workbook, the complete Cashflow Swipe file, 21 over the shoulder training videos and all three bonuses for a one time investment of just $899.

EXAMPLE #1 (Guarantee + Sweetener):

Your purchase of "Acne Hack," is also secured by a 100%, no questions asked money back guarantee. If at any time over the next 60 days you believe "Acne Hack" isn’t the solution to solving your skin problems, just send it back for a full refund.

Plus, order in the next 5 minutes and you’ll get six months supply of our all-natural organic soap - normally sold for $99, yours free when you order today.

EXAMPLE #2 (Sweetener + Guarantee):

Plus, if you order in the next 20 minutes, you'll get six months supply of our all-natural organic soap. Finally, since we want you to be 100% confident in your decision to try "Copywriting Magic," I'm sealing this deal with a 100% money back guarantee.

If at ANY time in the next 30 days, you believe "Copywriting Magic" isn’t for you, simply send it back for a FULL refund. You can keep the bonuses!

OPTION #1 (Take Away):

Warning: Only 100 copies of The Value Mechanics Selling System will be sold. If your order is received late, your payment will be automatically rejected.

OPTION #2 (FOMO):

IMPORTANT: The 70% discount is only available to the first 100 customers to order. Act before leaving this site or your copy of The Value Mechanics Mastermind System will be passed to the next person in line.

OPTION #3 (Pending Buyout):

But you want grab this risk free offer right now because 2 major financial institutions already have their eye on this system and any day now I might be forced to take this offer down. If you don’t act now, you might have to regret it when you come back to find this page gone forever.

EXAMPLE:

To (benefit>)stop bleeding gums and enjoy more confidence on your dates, (action>)call XXX-XXX XXXX to place your and (delivery>)“Bleedin’ Gum Stopper” will be rushed to your door immediately! (guarantee>)If “Bleedin’ Gum Stopper” doesn’t put a stop to bleeding gums and restore your “post brushing confidence” in the next 3 days, just call us and we’ll process you a 200% refund! Call now!

EXAMPLE:

So (action>)click the “ADD TO CART” button RIGHT NOW and “Mastermind Mastery” will be (delivery>)rushed to your door in just 3 business days! (guarantee>)If at ANY time in the next 60 days “Mastermind Mastery” doesn’t prove to be worth triple your investment, simply ship it back to us in any condition and we’ll refund 100% of your investment. Click the “ADD TO CART” button and (benefit>)get on the fast track to a seven figure income right now!”

EXAMPLE:

So to start (benefit>)attracting higher value clients in the next 7 days, (action>)fill in and mail the attached order form RIGHT NOW and (delivery>)“Marketing Badass” will be shipped to your door by priority mail!

We’re so confident that you’ll be thrilled with “Marketing Badass” that we’re ready to (guarantee>)give you ALL your money back (guarantee premium>)PLUS a $50 gift card if you aren’t making more money in just 90 days.

So why wait? In just 90 days, you could be (benefit>)making more money and working LESS hours, so (action>)fill in and mail the order form now!

EXAMPLE:

(benefit>)Paying fewer taxes has never been easier! Just (action>)call XXX-XXX-XXXX right now  and (delivery>)“Tax Termination Wizard” will be rushed to your door in the next 3 days!  (cast action bonus>)Plus, you’ll get a free copy of “Amazing Tax Loopholes” and a (guarantee>)one year money back guarantee, just for ordering in the next 10 minutes! (action>)Call now and get ready for (benefit>)more disposable income and less tax hassles!” 

EXAMPLE:

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EXAMPLE:

Remember, (fomo urgency>)this offer expires when you leave this page OR when the final slot is taken! (action>)Click the JOIN NOW button RIGHT NOW to (benefit>)reserve your exclusive spot in our Mastermind Program and make this your most PROFITABLE year in business! (delivery>)On the next page, you'll get access to your funnel building templates and book your onboarding call. Remember that your investment is (guarantee>)backed by 5x your ROI guarantee. (action>)Click the JOIN NOW button, before your slot in the Mastermind Program goes to someone else. 

EXAMPLE:

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EXAMPLE:

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EXAMPLE:

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EXAMPLE:

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Here’s Why [I’ll/ We’ll] [OFFER-GUARANTEE] if (You Don’t/[OFFER-PRODUCT] Doesn’t) [PROMISE-DOES]

If you’re still reading, you’re probably [Ready, Eager] to [CTA].

But you might also be thinking about someone who you hired in the past, someone who didn’t take the time to understand your needs or to deliver what you’d asked for.

I understand. Like you, I’ve had my share of disappointments. I’ve bought many things which didn’t live up to the promises in the ad.

When I was 14, I remember buying a model airplane set from the back of a magazine. The airplane looked great in the picture and the ad made it sound like a dream come true.

For weeks, I eagerly waited for my airplane kit to arrive in the mail. I imagined the finished plane sitting on the desk in my room, where everyone would come in and marvel over what I’d created.

I’ll never forget feeling my heart sink when I ripped open the box and unpacked a few cheap sheets of plastic and painted cardboard, along with a flimsy instruction manual.

Since then, I’ve had a handful of equally disappointing experiences, from [PRODUCT CATEGORY], to [PRODUCT CATEGORY], to [EXPENSIVE/LUXURY] service providers who only seemed to care about taking my money.

I’ve shared several reasons why I’m confident that you’ll feel good about hiring me as your new copywriter.

But if at ANY time after hiring me, you feel that I’ve sold you a cheap, plastic and cardboard airplane, I’ll gladly pay you to hire someone else in my place.

If this is fair, here’s what you’ll want to do next.

Why Do Some [AVATARS] While Others [PROBLEM-DO]?

Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both—as young college graduates are—were filled with ambitious dreams for the future. Recently, these men returned to their college for their 25th reunion. They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there. But there was a difference. One of the men was manager of a small department of that company. The other was its president.

What made the difference?

The difference lies in what each person knows and how he or she makes use of that knowledge. And that is why I am writing to you and to people like you about The Wall Street Journal. For that is the whole purpose of The Journal: to give its readers knowledge—knowledge that they can use in business.

#1 POINT OF NO RETURN:

You’ve come this far, why walk up to the door of opportunity and walk away without even knocking?

#2 REGRET:

This offer expires in 48 hours, if you don’t act now, you’ll have to regret it when you come back to find it gone forever.

#3 RESPONSIBILITY:

You read this offer because you wanted to win more clients and get paid what you’re really worth, now it’s time do something about it!

#4 JEALOUSY:

Only 50 people will get this amazing 70% discount. If you don’t act now, YOUR $49 copy of ‘Cashflow Copywriter’ will go to someone else.

#5 GAIN/LOSE:

Your $49 investment is secured by a full 60 day money back guarantee! You’ve got nothing to lose and unlimited financial freedom to gain.

#6 NOTHING TO LOSE:

Your $499 investment is secured by a full 60 day money back guarantee! You’ve got absolutely NOTHING to lose, except your thankless day job!

#7 EGO JAB:

Hundreds of people have doubled their income using these methods, some of tripled or quadrupled it. These people are leaving you behind because they took action instead of waiting. Don’t put this off. Get started now.

#8 FOREACAST (Negative):

If you’re okay with trudging on at the same meager income level for the next five or ten years, or for the rest of your life, go ahead and leave this page. But you’re likely to regret it when you find this offer gone forever.

#9 FOREACAST (Positive):

Imagine looking back on this moment and knowing that you did something to break free of financial worry and take charge of your life. One smart decision today could change your future forever. Get started now.

#10 REVERSE PSYCHOLOGY:

If you’ve read this entire message and you’re still not ready to act, you probably never will. Too bad, by this time next month you’ll realize that you could have already solved all your debt problems.