Email Templates
Nurturing Templates[WORKING]
Welcome
TEMPLATE #1 (Subscription):
Hey [NAME],
Welcome to [NEWSLETTER NAME].
I’m [YOUR NAME], the [TITLE] of [COMPANY NAME].
If [PROMISE STACK], subscribing to this newsletter will [affirm their decision to subscribe]. [Expand on this affirmation by summarizing the impact on their future life].
We started [NEWSLETTER NAME] [reason for starting the newsletter]. If [summarize the reader's likely goals], [affirm how reading the newsletter will help them achieve it].
[Foreshadow of a coming attraction or offer, tying back to the affirmation from the previous statement].
[SIGNATURE]
PS: [PS CALL TO ACTION]
TEMPLATE #2 (Freebie):
Hey [NAME],
Your [FREEBIE] is ready!
[Tell them how to access it].
I’m [YOUR NAME], the [TITLE] of [COMPANY NAME].
If [PROMISE STACK], this [FREEBIE] will [benefits of using the FREEBIE here]. [Expand on this benefit by summarizing the impact on their future life].
I created [FREEBIE] [reason for creating it]. If [summarize the reader's likely goals], [affirm how reading the FREEBIE will help them achieve it].
[Foreshadow of a coming benefits of your next and/or future email(s), tying back to the affirmation from the previous statement].
[SIGNATURE]
PS: [PS CALL TO ACTION]
Stage #1*
Problem
TEMPLATE:
[STAGE #1 HEADLINES as Subject and teaser]
NOTE: Choose one of these bullets.
- ARE you (often) [PROBLEM-SYMPTOM×1-3] (lately) (or/and are you [PROBLEM-CRISIS])?
- DO you (often) (feel) [PROBLEM-SYMPTOM×1-3] (or/and do you [PROBLEM-CRISIS])?
- HAVE you (noticed) (lately) [PROBLEM-SYMPTOM×1-3] (progressing) (or/and have you [PROBLEM-CRISIS])?
- INDIRECT: [At first, It started when] [I Or 3rdPerson] ([felt, noticed]) [PROBLEM-SYMPTOM×1-3] (progressing) (and [PROBLEM-CRISIS])
This [MEDIA] [Reveals, Exposes, Discovers] the [Surprising, Jaw-Dropping, Mind-Boggling] reason these [are, could be] early warning signs of [CRISIS].
Here's what you'll learn in [MEDIA]:
- [Bullet that makes the problem RELEVANT].
- [Bullet that makes the problem CRITICAL].
- [Bullet that makes the problem URGENT].
- [Bullet that hints at the SOLUTION].
This [MEDIA] is for [AVATARS] who want a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, even if [DOUBT]).
You'll [Discover, See, Realize, Know, Learn, Understand] why [PROBLEM/PROMISE] is [not about, caused by, has nothing to do with, etc]:
- [MYTH/MISCONCEPTION1]
- [MYTH/MISCONCEPTION2]
- [MYTH/MISCONCEPTION3]
[Instead, In fact] this [MEDIA] reveals [uncommon or never before disclosed] secrets that most [AVATARS] will never learn about [PROBLEM] and how to [PROMISE]...
- Without [CATCH]
- With no [CATCH]
- Even if [CATCH]
- No matter [CATCH]
[ACTION] and you'll [Discover, See, Realize, Know, Learn, Understand] why [LEFT BRAIN PROOF OF CLAIMS], and [RIGHT BRAIN PROOF], and how [AVATARS] REALLY [-PROBLEM](, and [+PROMISE]).
If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].
[ACTION] to [OUTCOME].
(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)
EXAMPLE:
- SUBJECT: Shocking Cause of Mental Decline...
- TEASER: Amazing New Study Links Mental Decline to This "Apex Hormone"
Have you noticed that your memory isn't as sharp as it once was?
Do you feel like your muscles aren’t as “hard” as they used to be, or that your strength and balance isn’t what was ten years ago?
Are you becoming more concerned about staying strong, healthy, and active as you get older?
This Free Men's Health Workshop reveals why these could be an early sign of chronic physical and mental decline.
Here's what you'll discover in this Workshop...
- The real (reversible) cause of physical and mental decline.
- The terrifying link between three key hormone changes and chronic illness.
- Why your early 50s offer a "shrinking biological time window" to reverse aging for a long, active life.
- How a simple lifestyle change restores mental sharpness, strength, and mobility within 71 days or less.
This Workshop is for Men Over 50 who want a proven, powerful way to look, think, and feel younger, without medications, without complicated diets, and without long "mobility routines."
This method works even if you've neglected your health in recent years.
Click This Link to Watch The Video of This Workshop... [LINK]
In this Workshop, you'll learn why having a strong and active body over 50 has nothing to do with...
- Eating truckloads of fruits and veggies.
- Taking loads of supplements, superfoods, or medications.
- Long flexibility and mobility routines.
This Workshop reveals rarely disclosed insights that most men will never learn about how to reverse mental and physical decline and to become healthier than they were 10 or 20 years ago...
- Without eating like a pigeon.
- Without researching superfoods or supplements
- Even if you're approaching 60 and your doctors have told you that medications are necessary.
Most importantly. you'll discover the biological triggers for declining health, and how active men REALLY stay strong active and mentally sharp, even into their 80s and 90s.
If you want to watch your mental focus, memory, creativity, strength, and mobility come roaring back, this Workshop will be the most important thing you've seen in years.
Click The Link Below to Watch it... [LINK].
PS: We'll Also Show You a Simple Home Test to Assess How Quickly You're REALLY Aging.
Promise
TEMPLATE:
[STAGE #1 HEADLINES as Subject and teaser]
NOTE: Choose one of these bullets.
- ARE you looking for a [SUPERSEVENX1-3] way to [BENEFIT×1-3] without [PROMISE-CATCH](, and are you [JEALOUSY/FRUSTRATIONS×1-3])?
- DO you want [PROMISE×1-3] (without [PROMISE-CATCH](, so you can stop [PROBLEM/JEALOUSY/FRUSTRATION], and [PROMISE×1-3])?
- HAVE you been wondering [SUPERAVATARS] really [PROMISE×1-3] without [PROMISE-CATCH]( while [You, other (AVATARS)] [STRUGGLE] / even when [ASSUMED-ADVANTAGE])?
- INDIRECT: [At first, It started when] [I Or 3rdPerson] ([started, decided to]) [PROMISE×1-3], and suddenly [OBSTACLE OR REVERSAL OF FORTUNE]. I was/had [ASSUMED-ADVANTAGE×1-7]. Still [description of things going from good to disastrous]. I had no idea why. Even [experts not having the answers or even being being baffled].
This [MEDIA] [Reveals, Exposes, Discovers] the [Surprising, Jaw-Dropping, Mind-Boggling] reason [above frustrations or obstacles above].
Here's what you'll learn in [MEDIA]:
- [Bullet that makes the problem RELEVANT].
- [Bullet that makes the problem CRITICAL].
- [Bullet that makes the problem URGENT].
- [Bullet that hints at the SOLUTION].
This [MEDIA] is for [AVATARS] who want a [SUPERSEVEN×1-3] way to [-PROBLEM] and [+PROMISE] without [CATCH](, even if [DOUBT]).
You'll [Discover, See, Realize, Know, Learn, Understand] why [PROBLEM/PROMISE] is [not about, caused by, has nothing to do with, etc]:
- [MYTH/MISCONCEPTION1]
- [MYTH/MISCONCEPTION2]
- [MYTH/MISCONCEPTION3]
[Instead, In fact] this [MEDIA] reveals [uncommon or never before disclosed] secrets that most [AVATARS] will never learn about [PROBLEM] and how to [PROMISE]...
- Without [CATCH]
- With no [CATCH]
- Even if [CATCH]
- No matter [CATCH]
[ACTION] and you'll [Discover, See, Realize, Know, Learn, Understand] why [LEFT BRAIN PROOF OF CLAIMS], and [RIGHT BRAIN PROOF], and how [AVATARS] REALLY [-PROBLEM](, and [+PROMISE]).
If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].
[ACTION] to [OUTCOME].
(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)
EXAMPLE:
- SUBJECT: How to Reverse Mental Decline...
- TEASER: New Study Finds "Apex Hormone" Secret to Mental Longevity
Have you noticed that your memory isn't as sharp as it once was?
Do you feel like your muscles aren’t as “hard” as they used to be, or that your strength and balance isn’t what was ten years ago?
Are you becoming more concerned about staying strong, healthy, and active as you get older?
This Free Men's Health Workshop reveals the fastest, most powerful way to reverse these symptoms and feel younger, and stronger than you were 10 or even 20 years ago.
Here's what you'll discover in this Workshop...
- The real (reversible) cause of physical and mental decline.
- The terrifying link between three key hormone changes and chronic illness.
- Why your early 50s offer a "shrinking biological time window" to reverse aging for a long, active life.
- How a simple lifestyle change restores mental sharpness, strength, and mobility within 71 days or less.
This Workshop is for Men Over 50 who want a proven, powerful way to look, think, and feel younger, without medications, without complicated diets, and without long "mobility routines."
This method works even if you've neglected your health in recent years.
Click This Link to Watch The Video of This Workshop... [LINK]
This Workshop is for Men Over 50 who want a proven, powerful way to look, think, and feel younger, without medications, without complicated diets, and without long "mobility routines."
This method works even if you've neglected your health in recent years.
Click This Link to Watch The Video of This Workshop... [LINK]
In this Workshop, you'll learn why having a strong and active body over 50 has nothing to do with...
- Eating truckloads of fruits and veggies.
- Taking loads of supplements, superfoods, or medications.
- Long flexibility and mobility routines.
This Workshop reveals rarely disclosed insights that most men will never learn about how to reverse mental and physical decline and to become healthier than they were 10 or 20 years ago...
- Without eating like a pigeon.
- Without researching superfoods or supplements
- Even if you're approaching 60 and your doctors have told you that medications are necessary.
Most importantly. you'll discover the biological triggers for declining health, and how active men REALLY stay strong active and mentally sharp, even into their 80s and 90s.
If you want to watch your mental focus, memory, creativity, strength, and mobility come roaring back, this Workshop will be the most important thing you've seen in years.
Click The Link Below to Watch it... [LINK].
PS: We'll Also Show You a Simple Home Test to Assess How Quickly You Can Restore Your Physical and Mental Health.
Story
TEMPLATE:
[STAGE #1 HEADLINES as Subject and teaser]
You're here because (you're tired of [symptoms, frustrations, or jealousy] and) you want [BENEFITS] (without [CATCH], but [DOUBT/FRUSTRATIONS]). [Use an “if [DESIRE], then here’s why___” anchor ending in one of the statements below]…
- …you need to watch this (entire) [MEDIA] all the way to the end…
- …[finding, attending, watching] this [MEDIA] (to the end) [is, will be] the best decision you’ve ever made…
- …[finding, attending, watching] this [MEDIA] will [reference to a categorical change in their life]…
My name is [INTRODUCTION].
If you're watching this [MEDIA], you and I are probably a lot alike. [Make 3-5 damaging admissions to humanize yourself]. Yet, despite all this, [reference to personal successes or successes in using your product or solution to help others].
[Tease about story here and how a crisis led the hero of the story to discover the solution that will solve your prospect's problem]. By the end of this webinar, you'll know/understand [PROBLEMx1-3], and how to [PROMISEX1-3](, without [CATCH])(, even if [DOUBT]).
EXAMPLE #1 (Physical Crisis):
- SUBJECT: How to Reverse Mental Decline...
- TEASER: New Study Finds "Apex Hormone" Secret to Mental Longevity
You’re here because you've probably been hurt in a fight and you want to make your next attacker wish they'd never seen your face. If this sounds right, here's why watching this entire webinar will be the most life-changing decision you've ever made.
My name is Dan Powers.
If you’ve found this webinar, I'm betting you and I are a lot alike. I've never been remarkably athletic. I'm not naturally fast, strong, or coordinated, and I don't even like to fight. Yet, despite all this, I've discovered and mastered a simple system of quick, highly-effective self-defense moves that I've used to train dozens of people to protect themselves against attackers bigger and stronger than them.
The story you're about to hear is how one of my first students, Ethan, was attacked, stabbed, and left for dead one night while walking out to his car from work. Little did Ethan know that his brush with death would lead him to discover a life-changing secret that would have put his attackers in the hospital that night instead of him.
You'll be shocked to hear what Ethan is doing now and how this secret will change your life just like it did his. By the end of this webinar, you'll know how to protect yourself against attackers bigger and stronger than you, without needing years of experience or hours of daily practice, even if you aren't naturally, fast, strong, or athletic.
EXAMPLE #2 (Financial Crisis):
- SUBJECT: How to Reverse Mental Decline...
- TEASER: New Study Finds "Apex Hormone" Secret to Mental Longevity
You’re here because you’ve built a profitable business with a good client base, and you've even had a few five-figure months. Still, you can't seem to break the $100k a year mark and you're tired of seeing people dumber than you make more money than you. If that's the reason you're watching this video today, here's why watching it to the end will be the most important decision you've ever made.
My name is Mark Carlton.
If you’ve found this webinar, you and I are probably a lot alike. I came from a pretty poor family. I’m not naturally smart, charismatic, or creative, and I didn't even finish high school. Yet, despite all this, I’ve escaped the nightmarish cycle of "live work, and die" to become a world-famous business coach who has helped dozens of ordinary people become multimillionaires.
You're about to hear how a crushing financial crisis led me to discover a selling strategy so simple, and so powerful, it’s swept me on toward roaring success since then. You'll be shocked to hear how this happened, and how this simple strategy will explode your personal income, even if you don’t yet have a business or know what kind of business to start.
By the end of this webinar, you'll have an easy, powerful, and immediately actionable system for building a bulletproof stream of income, without needing loads of startup capital or a social media following, even if you've never started a business before and even if you don't know what kind of business to start.
EXAMPLE #3 (Social Crisis):
- SUBJECT: How to Reverse Mental Decline...
- TEASER: New Study Finds "Apex Hormone" Secret to Mental Longevity
You’re here because you have a life-changing story to share, but can’t seem to shake the toe-curling fear that seizes you just seconds before you step in front of a crowd. If this is right, here’s why watching this video to the end will be the most important decision you’ve ever made.
My name is Carl Evans.
If you've found this webinar, you and I are probably a lot alike. I was never popular in school. I’m not naturally charismatic, or entertaining, and I'm still pretty awkward in social situations. Yet, despite all this, I’ve become a successful speaker for one of the top marketing authorities in the world, and I routinely get standing ovations and sell hundreds of thousands of dollars worth of products every time I speak.
The story you're about to hear happened to me just six months before this video, and you’ll be shocked to hear what's happened to me since then. It started with an embarrassing moment that lead me to discover a life-changing secret. A timeless mind-calming technique that will quickly, and permanently turn you into a poised, persuasive presenter even if you’re socially awkward and terrified at the thought of speaking in public.
By the end of this webinar, you'll have a quick, and powerful method for immediately silencing negative self-talk and quieting your mind so you can speak with calm and articulate confidence, even if you aren't naturally charismatic and often feel like an imposter speaking on stage.
EXAMPLE #4 (Existential Crisis):
- SUBJECT: How to Reverse Mental Decline...
- TEASER: New Study Finds "Apex Hormone" Secret to Mental Longevity
You’re here because you've always felt like no matter how successful you are, there's always been a piece missing from your life. Despite all your success, you still feel like the best part of you is hiding up your sleeve. If you're ready to discover what this feeling really means, and what you can do about it, here’s why watching this entire webinar will be the most important decision you've ever made.
My name is Ron Johnson.
If you're watching this webinar, you and I are probably a lot alike. I've always thought of myself as a practical and responsible man. I’m not much of a risk taker. Until five years ago, I'd never even left the continental United States or made more than $60k a year.
Today, I travel all over the world making $100k to $200k a month helping men like you to discover their life purpose and turn it into a career that rewards them with a life of deep meaning, and adventure. I often get letters from men who have read my books, and left unfulfilling careers to create six and seven figure businesses and lives of significance.
By the end of this webinar, you'll have clear, direct, and actionable path to discovering your purpose and turning it into a full time income, even if you have no idea what your life's mission is and even if you lack the confidence and discipline to pursue it.
Stage #2
Secrets
Mistakes
Alternatives
Story
Stage #3
Problem
Promise
Superior
Unique
Relevant
Testimonials
Offer
Story
Stage #4
Problem
Promise
Guarantee
Objections
Pressure
Downsell
Unsubscribe
– Main Menu –
Promotion Templates[WORKING]
Foreshadow
Announce
Release
Expires
Downsell
Final Notice
– Main Menu –
Cart Save Templates
Instructions
- The subject line and hint combinations are listed in order from safest to riskiest. Use them at your own risk and always check your email provider’s spam score before going live.
- Send Email #2 only to users who open Email #1. For users who don’t open Email #1, resend Email #1 with a new email subject line and hint combination. Follow the same practice for Email #3.
- If you have your customer’s SMS #, use the email subject lines or their corresponding hints to create SMS reminders. Add the << call to action text >> to the end of your SMS followed by a link to the shopping cart. Use a URL shortener whenever possible.
- Split test subject line and hint combinations to maximize email open rates.
- Split test call-to-action messages to maximize email and SMS click-through rates.
Call to Action
Email #1 (1 Hour)
Subject Lines w/Hints
Email Body (Physical Products – Version #1 – Simple Reminder)
You forgot your [PRODUCT NAME]!
Thankfully, we saved your shopping cart and your [PRODUCT NAME] is almost ready to ship.
[CART ITEMS WITH PICTURES HERE]
Order Total: [TOTAL HERE]
[SUMMARIZE GUARANTEE IN ONE SENTENCE]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: [BENEFIT STATEMENT HERE]
Email Body (Physical Products – Version #2 – Fear of Loss)
Your [PRODUCT NAME] is almost ready to ship.
This product may be temporarily out of stock soon, so please finish your checkout now.
[CART ITEMS WITH PICTURES HERE]
Order Total: [TOTAL HERE]
[SUMMARIZE GUARANTEE IN ONE SENTENCE]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: [BENEFIT STATEMENT HERE]
Email Body (Digital Products – Version #1 – Discount Focused)
Your [PRODUCT NAME] is ready for download.
Your [DISCOUNT # OR %] discount expires in [TIME PERIOD], so please finish your checkout now.
[CART ITEMS WITH PICTURES HERE]
Order Total: [TOTAL HERE]
[SUMMARIZE GUARANTEE IN ONE SENTENCE]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: [BENEFIT STATEMENT HERE]
Email Body (Digital Products – Version #2 – Bonus Focused)
Your [PRODUCT NAME] is ready for download.
Your [BONUS ITEMS] will expire when you delete this email, so please finish your checkout now.
[CART ITEMS WITH PICTURES HERE]
Order Total: [TOTAL HERE]
[SUMMARIZE GUARANTEE IN ONE SENTENCE]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: [BENEFIT STATEMENT FOR BONUSES HERE]
Email #2 (24 Hours)
Subject Lines w/Hints
Email Body (Version #1 – Discount Offer)
What if we give you [# OR %] off to complete your [PRODUCT NAME] order today?
This offer expires when you delete this email, so claim your discount now…
[CART ITEMS WITH PICTURES HERE]
Your NEW Total: [TOTAL HERE]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: Here’s what our customers are saying about [PRODUCT NAME]
Email Body (Version #2 – Bonus Product Offer)
What if we give you a FREE [BONUS PRODUCT] for completing your [PRODUCT NAME] order today?
This offer expires when you delete this email, so claim your FREE GIFT now…
[CART ITEMS WITH PICTURES HERE]
Your Total: [TOTAL HERE]
Your FREE GIFT for ordering now…
[BONUS PRODUCT WITH PICTURES HERE]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: Here’s what our customers are saying about [BONUS PRODUCT NAME]
Email #3 (72 Hours)
Subject Lines w/Hints
Email Body (Version #1 – Discount Offer)
Still want to save [# OR %] on your [PRODUCT NAME] order?
This is your last chance to claim this discount…
[CART ITEMS WITH PICTURES HERE]
Your Total: [TOTAL HERE] (You Save [TOTAL SAVINGS HERE!])
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: [SUMMARIZE GUARANTEE IN ONE SENTENCE]
Email Body (Version #2 – Bonus Product Offer)
[NAME], this is your last chance to claim FREE GIFT…
[BONUS PRODUCT WITH PICTURES HERE]
[CART ITEMS WITH PICTURES HERE]
Your Total: [TOTAL HERE] (You Save [TOTAL SAVINGS HERE!])
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: [SUMMARIZE GUARANTEE IN ONE SENTENCE]
PPS: Here’s what our customers are saying about [BONUS PRODUCT NAME]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
– Main Menu –
Upsell Templates[WORKING]
Welcome
Offer
Expired
Downsell
Expires
– Main Menu –
Event Templates[WORKING]
Welcome
Prepare
Reminders
Downsell
Expires
Final Notice
Unsubscribe
– Main Menu –
Review Templates[WORKING]
Prepare
Ask
Remind
Thank
– Main Menu –
Referral Templates[WORKING]
Prepare
Ask
Remind
Thank
– Main Menu –