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Copywriting Kitchen - Email - Seth Czerepak

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  • The subject line and hint combinations are listed in order from safest to riskiest. Use them at your own risk and always check your email provider’s spam score before going live. 
  • Send Email #2 only to users who open Email #1. For users who don’t open Email #1, resend Email #1 with a new email subject line and hint combination. Follow the same practice for Email #3. 
  • If you have your customer’s SMS #, use the email subject lines or their corresponding hints to create SMS reminders. Add the << call to action text >> to the end of your SMS followed by a link to the shopping cart. Use a URL shortener whenever possible. 
  • Split test subject line and hint combinations to maximize email open rates. 
  • Split test call-to-action messages to maximize email and SMS click-through rates. 
  • CLICK HERE to finish your checkout now
  • CLICK HERE to claim your discount now
  • CLICK HERE to claim your bonuses now
  • Yes, finish my checkout out!
  • Yes, claim my discount now!
  • Yes, get my discount now!
  • Yes, claim my bonuses now!
  • Yes, get my bonuses now!
  • Yes, claim my FREE GIFT now!
  • Yes, get my FREE GIFT now!
  • CLICK HERE NOW to finish your checkout
  • CLICK HERE NOW to claim your discount
  • CLICK HERE NOW to claim your bonuses
  • SUBJECT: [NAME], your order is incomplete | HINT: You almost lost your [PRODUCT NAME] order, [NAME].
  • SUBJECT: [NAME], your discount expires soon | HINT: Your [# OR %] discount is about to expire.
  • SUBJECT: Oops! You forgot your [PRODUCT NAME] | HINT: You left your [PRODUCT NAME] in your shopping cart!
  • SUBJECT: [NAME], you ghosted your [PRODUCT NAME]! | HINT: What the heck, [NAME]? You forgot your [PRODUCT NAME] order!
  • SUBJECT: [NAME], your mom doesn’t work here | HINT: [NAME], you left your [PRODUCT NAME] at our store. Please come collect it.
  • SUBJECT: Uh Oh! There’s a problem, [NAME] | HINT: [NAME], your [PRODUCT NAME] payment didn’t go through. Please check this information…
  • SUBJECT: MISSING checkout information | HINT: We can’t send your [PRODUCT NAME] without this information…
  • SUBJECT: MISSING order information | HINT: Your [PRODUCT NAME] order is almost ready…
  • SUBJECT: [NOTICE/ALERT/ERROR]: We’re unable to complete your order | HINT: [NAME], we couldn’t process your [PRODUCT NAME] order without this information…
  • SUBJECT: RE: Your [PRODUCT] order | HINT: [NAME], your [PRODUCT NAME] payment method is missing. Please complete your checkout…
  • SUBJECT: [NOTICE/ALERT/ERROR]: Incomplete order | HINT: [NAME], there was a problem with your [PRODUCT NAME] order. Please check this information…
  • SUBJECT: [NOTICE/ALERT/ERROR]: Payment incomplete | HINT: [NAME], your [PRODUCT NAME] payment is missing. Please check this information…
  • SUBJECT: [NOTICE/ALERT/ERROR]: Checkout failed | HINT: [NAME], we couldn’t complete your [PRODUCT NAME] checkout. Please complete this information…
  • SUBJECT: [NOTICE/ALERT/ERROR]: Insufficient payment info | HINT: [NAME], your [PRODUCT NAME] payment is missing. Please complete your order…

You forgot your [PRODUCT NAME]! 

Thankfully, we saved your shopping cart and your [PRODUCT NAME] is almost ready to ship. 

[CART ITEMS WITH PICTURES HERE]

Order Total: [TOTAL HERE]

[SUMMARIZE GUARANTEE IN ONE SENTENCE]

<< [CALL TO ACTION BUTTON OR LINK HERE]  >>

PS: [BENEFIT STATEMENT HERE]

Your [PRODUCT NAME] is almost ready to ship.

This product may be temporarily out of stock soon, so please finish your checkout now. 

[CART ITEMS WITH PICTURES HERE]

Order Total: [TOTAL HERE]

[SUMMARIZE GUARANTEE IN ONE SENTENCE]

<< [CALL TO ACTION BUTTON OR LINK HERE]  >>

PS: [BENEFIT STATEMENT HERE]

Your [PRODUCT NAME] is ready for download. 

Your [DISCOUNT # OR %] discount expires in [TIME PERIOD], so please finish your checkout now.

[CART ITEMS WITH PICTURES HERE]

Order Total: [TOTAL HERE]

[SUMMARIZE GUARANTEE IN ONE SENTENCE]

<< [CALL TO ACTION BUTTON OR LINK HERE]  >>

PS: [BENEFIT STATEMENT HERE]

Your [PRODUCT NAME] is ready for download. 

Your [BONUS ITEMS] will expire when you delete this email, so please finish your checkout now.

[CART ITEMS WITH PICTURES HERE]

Order Total: [TOTAL HERE]

[SUMMARIZE GUARANTEE IN ONE SENTENCE]

<< [CALL TO ACTION BUTTON OR LINK HERE]  >>

PS: [BENEFIT STATEMENT FOR BONUSES HERE]

  • SUBJECT: [NAME], here’s a discount on your [PRODUCT NAME] | HINT: Finish your [PRODUCT NAME] now and save [# OR %].
  • SUBJECT: [NAME], here’s something extra for you | HINT: Finish your [PRODUCT NAME] order and get this for FREE…
  • SUBJECT: Okay, you win [PRODUCT NAME]! | HINT: Finish your [PRODUCT NAME] order and we’ll throw this in for FREE…
  • SUBJECT: Geez [NAME], I guess we’ll have to bribe you! | HINT: Here’s a little something extra to go with your [PRODUCT NAME]…
  • SUBJECT: Okay [NAME], here’s our shameless bribe | HINT: [NAME], if you finish your [PRODUCT NAME] order, we’ll throw in this FREE GIFT…
  • SUBJECT: [NAME], here’s a freebie you’ll love | HINT: Get this FREE GIFT when you finish your [PRODUCT NAME] order today…
  • SUBJECT: [NAME], here’s a freebie to go with your [PRODUCT NAME] | HINT: Want a FREE GIFT to go with your [PRODUCT NAME]?
  • SUBJECT: [NAME], let’s make a deal on your [PRODUCT NAME] | HINT: We added a little something extra if you finish your order…

What if we give you [# OR %] off to complete your [PRODUCT NAME] order today?

This offer expires when you delete this email, so claim your discount now…

[CART ITEMS WITH PICTURES HERE]

Your NEW Total: [TOTAL HERE]

<< [CALL TO ACTION BUTTON OR LINK HERE]  >>

PS: Here’s what our customers are saying about [PRODUCT NAME]

What if we give you a FREE [BONUS PRODUCT] for completing your [PRODUCT NAME] order today?

This offer expires when you delete this email, so claim your FREE GIFT now…

[CART ITEMS WITH PICTURES HERE]

Your Total: [TOTAL HERE]

Your FREE GIFT for ordering now…

[BONUS PRODUCT WITH PICTURES HERE]

<< [CALL TO ACTION BUTTON OR LINK HERE]  >>

PS: Here’s what our customers are saying about [BONUS PRODUCT NAME]

  • SUBJECT: [NAME], your [PRODUCT NAME] discount expires today | HINT: Last chance to save [# OR %] on your [PRODUCT NAME].
  • SUBJECT: [NAME], you’re about to lose your FREE [BONUS PRODUCT] | HINT: Order now, or your [BONUS PRODUCT] will go to someone else…
  • SUBJECT: Okay [NAME], we’re a little confused | HINT: [NAME], why didn’t you accept our FREE [BONUS PRODUCT]?
  • SUBJECT: What the heck, [NAME]?| HINT: Are you really gonna let your [# OR %] discount go to waste?
  • SUBJECT: WTF [NAME]? | HINT: We offered a FREE [BONUS PRODUCT] and you ghosted us!
  • SUBJECT: LAST CHANCE to save [# OR %] | HINT: This is our FINAL REMINDER about your discount on [PRODUCT NAME].
  • SUBJECT: FINAL REMINDER: Your [PRODUCT NAME] discount expires today | HINT: This is your LAST CHANCE to save [# OR %].
  • SUBJECT: FINAL NOTICE: Your [PRODUCT NAME] discount expires today | HINT: This is your LAST CHANCE to save [# OR %].
  • SUBJECT: LAST CHANCE to get your [BONUS PRODUCT] | HINT: This is our FINAL REMINDER about FREE [BONUS PRODUCT].
  • SUBJECT: FINAL REMINDER: Your [BONUS PRODUCT] expires today | HINT: This is your LAST CHANCE to get your FREE [BONUS PRODUCT].
  • SUBJECT: FINAL NOTICE: Your [BONUS PRODUCT] expires today | HINT: This is your LAST CHANCE to get your FREE [BONUS PRODUCT].

Still want to save [# OR %] on your [PRODUCT NAME] order?

This is your last chance to claim this discount…

[CART ITEMS WITH PICTURES HERE]

Your Total: [TOTAL HERE] (You Save [TOTAL SAVINGS HERE!])

<< [CALL TO ACTION BUTTON OR LINK HERE]  >>

PS: [SUMMARIZE GUARANTEE IN ONE SENTENCE]

[NAME], this is your last chance to claim FREE GIFT…

[BONUS PRODUCT WITH PICTURES HERE]

[CART ITEMS WITH PICTURES HERE]

Your Total: [TOTAL HERE] (You Save [TOTAL SAVINGS HERE!])

<< [CALL TO ACTION BUTTON OR LINK HERE]  >>

PS: [SUMMARIZE GUARANTEE IN ONE SENTENCE]

PPS: Here’s what our customers are saying about [BONUS PRODUCT NAME]

<< [CALL TO ACTION BUTTON OR LINK HERE]  >>

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Winback Templates[WORKING]

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