Email Templates
Nurturing Templates[WORKING]
Welcome
Problem
Promise
Superiority
Uniqueness
Relevance
Offer
Story
Testimonials
Guarantee
Objections
Pressure
Downsell
Unsubscribe
– Main Menu –
Promotion Templates[WORKING]
Foreshadow
Announce
Release
Expires
Downsell
Final Notice
– Main Menu –
Cart Save Templates
Instructions
- The subject line and hint combinations are listed in order from safest to riskiest. Use them at your own risk and always check your email provider’s spam score before going live.
- Send Email #2 only to users who open Email #1. For users who don’t open Email #1, resend Email #1 with a new email subject line and hint combination. Follow the same practice for Email #3.
- If you have your customer’s SMS #, use the email subject lines or their corresponding hints to create SMS reminders. Add the << call to action text >> to the end of your SMS followed by a link to the shopping cart. Use a URL shortener whenever possible.
- Split test subject line and hint combinations to maximize email open rates.
- Split test call-to-action messages to maximize email and SMS click-through rates.
Call to Action
Email #1 (1 Hour)
Subject Lines w/Hints
Email Body (Physical Products – Version #1 – Simple Reminder)
You forgot your [PRODUCT NAME]!
Thankfully, we saved your shopping cart and your [PRODUCT NAME] is almost ready to ship.
[CART ITEMS WITH PICTURES HERE]
Order Total: [TOTAL HERE]
[SUMMARIZE GUARANTEE IN ONE SENTENCE]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: [BENEFIT STATEMENT HERE]
Email Body (Physical Products – Version #2 – Fear of Loss)
Your [PRODUCT NAME] is almost ready to ship.
This product may be temporarily out of stock soon, so please finish your checkout now.
[CART ITEMS WITH PICTURES HERE]
Order Total: [TOTAL HERE]
[SUMMARIZE GUARANTEE IN ONE SENTENCE]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: [BENEFIT STATEMENT HERE]
Email Body (Digital Products – Version #1 – Discount Focused)
Your [PRODUCT NAME] is ready for download.
Your [DISCOUNT # OR %] discount expires in [TIME PERIOD], so please finish your checkout now.
[CART ITEMS WITH PICTURES HERE]
Order Total: [TOTAL HERE]
[SUMMARIZE GUARANTEE IN ONE SENTENCE]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: [BENEFIT STATEMENT HERE]
Email Body (Digital Products – Version #2 – Bonus Focused)
Your [PRODUCT NAME] is ready for download.
Your [BONUS ITEMS] will expire when you delete this email, so please finish your checkout now.
[CART ITEMS WITH PICTURES HERE]
Order Total: [TOTAL HERE]
[SUMMARIZE GUARANTEE IN ONE SENTENCE]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: [BENEFIT STATEMENT FOR BONUSES HERE]
Email #2 (24 Hours)
Subject Lines w/Hints
Email Body (Version #1 – Discount Offer)
What if we give you [# OR %] off to complete your [PRODUCT NAME] order today?
This offer expires when you delete this email, so claim your discount now…
[CART ITEMS WITH PICTURES HERE]
Your NEW Total: [TOTAL HERE]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: Here’s what our customers are saying about [PRODUCT NAME]
Email Body (Version #2 – Bonus Product Offer)
What if we give you a FREE [BONUS PRODUCT] for completing your [PRODUCT NAME] order today?
This offer expires when you delete this email, so claim your FREE GIFT now…
[CART ITEMS WITH PICTURES HERE]
Your Total: [TOTAL HERE]
Your FREE GIFT for ordering now…
[BONUS PRODUCT WITH PICTURES HERE]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: Here’s what our customers are saying about [BONUS PRODUCT NAME]
Email #3 (72 Hours)
Subject Lines w/Hints
Email Body (Version #1 – Discount Offer)
Still want to save [# OR %] on your [PRODUCT NAME] order?
This is your last chance to claim this discount…
[CART ITEMS WITH PICTURES HERE]
Your Total: [TOTAL HERE] (You Save [TOTAL SAVINGS HERE!])
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: [SUMMARIZE GUARANTEE IN ONE SENTENCE]
Email Body (Version #2 – Bonus Product Offer)
[NAME], this is your last chance to claim FREE GIFT…
[BONUS PRODUCT WITH PICTURES HERE]
[CART ITEMS WITH PICTURES HERE]
Your Total: [TOTAL HERE] (You Save [TOTAL SAVINGS HERE!])
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
PS: [SUMMARIZE GUARANTEE IN ONE SENTENCE]
PPS: Here’s what our customers are saying about [BONUS PRODUCT NAME]
<< [CALL TO ACTION BUTTON OR LINK HERE] >>
– Main Menu –
Upsell Templates[WORKING]
Welcome
Offer
Expired
Downsell
Expires
– Main Menu –
Event Templates[WORKING]
Welcome
Prepare
Reminders
Downsell
Expires
Final Notice
Unsubscribe
– Main Menu –
Review Templates[WORKING]
Prepare
Ask
Remind
Thank
– Main Menu –
Referral Templates[WORKING]
Prepare
Ask
Remind
Thank
– Main Menu –