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Copywriting Kitchen - Bullets - Seth Czerepak

Bullet/Teaser Templates

TEMPLATE: 

  • [Small, Simple, Easy, etc] [THING] that [POSITIVE] in [TIME FRAME]

EXAMPLES:

  • The simple energy hack that will reduce your bill by 20%, starting today.
  • One easy-to-master habit that will double your productivity in the next 7 days.
  • An ancient meditation secret that wipes out negative self-talk in hours, not weeks.

TEMPLATE: 

  • [Small, Minor, etc] [THING] that [NEGATIVE] even if [ADVANTAGE]

EXAMPLES:

  • One common on-page SEO mistake that will sink your Google rankings, even if you’ve been on page one for years.
  • One silently destructive habit that attracts toxic people like flies, even if you’re doing everything you can to avoid them.
  • A common household toxin that will make you chronically exhausted and “noodle brained,” even if you eat well and exercise every day. 

TEMPLATE: 

  • How to [POSITIVE]

EXAMPLES:

  • How to double or triple your gains for massive results in just 20 minutes a day.
  • How to literally think your way into increased confidence, mental focus, and creativity.
  • How to flatten, firm, and shape your stomach with an effortless two-minute exercise.

TEMPLATE: 

  • How to [POSITIVE], Without [CATCH]

EXAMPLES:

  • How to double your muscle growth without ANY expensive supplements.
  • How to grow your trading account by 10% EVERY week, without trading every day.
  • How to flatten, firm, and shape your stomach without spending more than 10 minutes a day working out.

TEMPLATE: 

  • How to [POSITIVE], even if/when [NEGATIVE CONDITION]

EXAMPLES:

  • How to get instant access to hidden pools of risk-free money, even in a down economy!
  • How pack on rippling slabs of lean muscle as fast as humanly possible, even while you’re losing fat!
  • How to land your first high-ticket client this week, even if you have no portfolio, no website, and no social media following. 

TEMPLATE: 

  • How [NEGATIVE], even if/when [POSITIVE CONDITION]

EXAMPLES:

  • How a single messaging mistake can sabotage your conversions, even if you’re attracting loads of inbound leads and traffic. 
  • How eating at the wrong time can cripple your ability to gain muscle, even if you’re eating plenty of protein and following the perfect strength routine.
  • How unsuspecting salespeople kill 50% of their deals in the first 5 minutes, even with ready-to-buy prospects. 

TEMPLATE: 

  • How a [SOMETHING THEY ALREADY HAVE], can [POSITIVE]

EXAMPLES:

  • How a common spice that’s already in your cupboard can turn your body into a fat-burning furnace, in the next 7 days.
  • A simple at-home shoulder exercise that can give you dinner-plate-sized deltoids in months, not years. 
  • How to discover the million-dollar idea buried in your business and use it to explode your income in the next three weeks. 

TEMPLATE: 

  • How a [SOMETHING THEY ALREADY HAVE], can [NEGATIVE]

EXAMPLES:

  • Three things you’re already doing (every day) that are crippling your wealth attraction power.
  • How your current workout routine is making your body cling to belly fat, and what you should do instead. 
  • How a sales technique that you’re using right is making your prospects more likely to say “let me think about it.”

TEMPLATE: 

  • [ANY BULLET TEMPLATE] (Hint: [HINT])

EXAMPLES:

  • The smartest, simplest, most effective way to negotiate a bigger salary (Hint: you already know this, you’re just not using it…yet).
  • A common household toxin that’s making you twice as vulnerable to common infections (Hint: It’s not in your bathroom or your kitchen).
  • One quick copywriting hack that can easily double your opt in rates (Hint: it’s not in your headline or call to action button).

TEMPLATE: 

  • [ANY BULLET TEMPLATE] (predict their reaction)

EXAMPLES:

  • The smartest, simplest, most effective way to negotiate a bigger salary (Hint: you’ll laugh out loud when you see how easy this is).
  • A common household toxin that’s making you twice as vulnerable to common infections (Hint: your jaw will drop when you find out what it is).
  • One quick copywriting hack that can easily double your opt in rates (Hint: you’ll smack yourself in the forehead when you see how simple this is).

TEMPLATE: 

  • The Biggest myth about [SUBJECT] and how it [NEGATIVE IMPACT]

EXAMPLES:

  • The biggest myth spread by self-proclaimed business experts and how it’s costing you tens of thousands of dollars in new business every month. 
  • The #1 myth believed by new marketers, and how it stops them from EVER breaking the six-figure-a-year mark. 
  • The biggest weight loss myth on the internet, and why it’s the #1 reason you can’t keep the weight off. 

TEMPLATE: 

  • The biggest [SUBJECT] mistake made by [AVATARS] and [NEGATIVE IMPACT]

EXAMPLES:

  • The biggest lead generation mistake made by beginner AND advanced marketers and how it’s stopping you from converting high-ticket clients.
  • The #1 sales funnel messaging mistake (made on 90% of online sales pages) and how it’s killing your ROI (even if it’s helping your conversions).
  • The biggest call booking mistake (made by 80% of coaches) and how it’s attracting low-quality leads AND sinking your show-up rate. 

TEMPLATE: 

  • The #1/biggest [SUBJECT] secret known by only % of [AVATARS] and [POSITIVE IMPACT]

EXAMPLES:

  • The biggest lead generation secret, known only to a handful of marketers, and how it can turn your yearly income into your monthly income.
  • The #1 sales funnel messaging secret (used on less than 1% of sales pages) and how elite marketers use it to create 10% to 32% conversion rates.
  • The biggest call booking secret, why almost no one knows about it, and how it can quadruple your close rates in the next 7 days.

TEMPLATE: 

  • # [SECRETS/HABITS, etc] that [POSITIVE IMPACT]

EXAMPLES:

  • Three amazing biological signals that your body uses to warn you that you’re burning muscle instead of fat!
  • Two little-known mind hacks that turn negative self-talk into creativity and iron-clad discipline. 
  • The top 3 “I’ll buy today” signals that prospects give you in the first 5 minutes, and why less than 10% of salespeople pick up on it. 

TEMPLATE: 

  • How to use “[NICK NAME THEY CAN’T GOOGLE]” to [POSITIVE]

EXAMPLES:

  • How to use “Godforce words” to gain instant access to your reader’s primordial brain, bypass their skepticism, and make them eager to buy now.
  • How to use “Synthetic Experience” to explode your funnel conversion rates to double digits and beyond. 
  • How to use “Pace Selling” to close 50% (or more) of your sales calls, even if you’re socially awkward and uncomfortable asking for money.  

TEMPLATE: 

  • How “[NICK NAME THEY CAN’T GOOGLE]” is [NEGATIVE] and [FIX]

EXAMPLES:

  • How “Powerless Language” is telegraphing weakness to your prospects and how fixing it can 5x your close rate.
  • How to remove the “Speed Bumps” that are crippling your funnel conversions and explode your ROI by 100%, 200%, or 200% in the next 72 hours. 
  • How “Victim Signaling” is attracting narcissists and controlling people into your life, and how fixing it will scare them away in the first 2 seconds. 

TEMPLATE: 

  • The [THING] that [# AVATARS/EXPERT(S)] use to [POSITIVE]

EXAMPLES:

  • The funnel messaging method that hundreds of our clients have used make an average of $126,456.00 in their first year.
  • A little-known Dog Training secret that expert police dog trainers use to make hyperactive dogs eagerly obedient in just 90 minutes. 
  • A beginner-friendly fat-burning secret that champion bodybuilders use to become competition ready in just 5 days. 

TEMPLATE: 

  • The [FALSE CONSENSUS] that __% of [AVATARS] follow, and [NEGATIVE IMPACT]

EXAMPLES:

  • The “common sense” muscle-building technique that 90% (or more) of hard gainers follow, and why it’s killing your gains. 
  • A popular sales “secret” that you’ll find in 90% of sales books, and why it’s backward to how top closers make money. 
  • A conventional nutrition tip that’s everywhere online and why you should avoid it like poison.

TEMPLATE: 

EXAMPLES:

  • The shocking reason some runners never break the four-minute mile mark.
  • How to flatten your stomach in six weeks and look more fit than you did ten years ago, even if you’ve been overweight for years. 
  • How a broke bus driver built a $30k a month business from his kitchen table, with less than $1,000 in startup capital. 

TEMPLATE: 

  • A Little known [TRICK, TIP, HABIT, etc] to [POSITIVE] in [TIME FRAME]

EXAMPLES:

  • A little-known trick for beating self-sabotage and procrastination in 21 days (or less).
  • The little-known secret to solving ALL your dog’s behavior problems in a single weekend. 
  • A little-known habit that makes you more focused, productive, and creative, in just 15 minutes a day. 

TEMPLATE: 

  • A Little known [HABIT, MISTAKE, etc] that [NEGATIVE], even if [ADVANTAGE]

EXAMPLES:

  • A little-known habit will make your procrastination worse, even if it helps at first. 
  • The little-known mistake that will sabotage your long-term credibility, even if it seems to be working now. 
  • A little-known marketing gimmick that works well in the beginning, but will block you from breaking the six-figure mark. 

TEMPLATE: 

  • The [SECRET, HABIT, TIP, etc] that’s [PROVEN, DOCUMENTED, etc] to [POSITIVE IMPACT]

EXAMPLES:

  • The daily exercise that’s documented to reduce body fat by 2lbs (or more) every week!
  • A negotiation technique proven to make you 80% more persuasive, even when you’re not “in the zone.” 
  • A scientific language technique makes your speaking and writing more forceful and persuasive with just 10 minutes a day. 

TEMPLATE: 

  • The [HABIT, MISTAKE, etc] that’s [PROVEN, DOCUMENTED, etc] to [NEGATIVE IMPACT]

EXAMPLES:

  • The popular exercise that’s documented to make your body cling to belly fat!
  • A negotiation mistake proven to make you 50% less persuasive, even when you’re “in the zone.” 
  • A scientific language pattern that makes your speaking and writing 83% less persuasive, even when you’re feeling confident. 

TEMPLATE: 

  • How to [BENEFIT] by [CONTRARY STATEMENT]

EXAMPLES:

  • How to pack on 3x more lean muscle by learning to be lazier. 
  • How to make more money by getting fewer customers and working fewer hours. 
  • How to boost your productivity by throwing your time management tools in the garbage. 

TEMPLATE: 

  • How to [Amount + frequency + duration of result] without [CATCH]

EXAMPLES:

  • How to make (amount ->) hundreds of dollars a day, (frequency ->) every day for the (duration ->) rest of your life (without the catch->) with only 90 minutes of daily work.
  • How to easily grow your account (amount ->) by 10%, (frequency ->) every week for the (duration ->) rest of your trading career, (without the catch->) without being glued to your account.
  • How to lose (amount ->) 5 to 10 lbs of fat a month, (frequency ->) every month until you’re (duration ->) at your ideal body weight, and (without the catch->) without counting calories or macros. 

TEMPLATE: 

  • The [**CURIOUS ADJECTIVE] [POSITIVE]

EXAMPLES:

  • The surprising reason some dogs obey their owners perfectly.
  • The mind-boggling reason some men seem to stop aging at 50.
  • The crazy reason some agents make millions while others stay broke.

**Curious adjectives: [Shocking, Whacky, Crazy, Unbelievable, Outrageous, Mind-Boggling, Controversial, Embarrassing, Scandalous, Amazing, Bizarre, Well-Hidden, Secret, Insane]

TEMPLATE: 

  • The [**CURIOUS ADJECTIVE] [NEGATIVE]

EXAMPLES:

  • The shocking reason you’re still living paycheck to paycheck.
  • The stranger than fiction reason you’re still struggling with belly fat.
  • The embarrassing reason your dog won’t obey your commands.

**Curious adjectives: [Shocking, Whacky, Crazy, Unbelievable, Outrageous, Mind-Boggling, Controversial, Embarrassing, Scandalous, Amazing, Bizarre, Well-Hidden, Secret, Insane]

TEMPLATE: 

    • The [THING] you should [NEVER DO, STO DOING etc], even if [FALSE CONFIRMATION]

EXAMPLES:

  • The 3 SEO techniques you should NEVER use, even if experts advise it.
  • The one food you should NEVER eat, even if your doctor says it’s okay. 
  • One sales technique to STOP using immediately, even if it’s worked in the past. 

TEMPLATE: 

  • How to turn [NEGATIVE] into [POSITIVE]

EXAMPLES:

  • How to turn fear and doubt into unshakeable self-confidence!
  • How to turn chronic procrastination into instant momentum. 
  • How to turn hip, leg, and belly fat into pure lean muscle. 

TEMPLATE: 

  • How to [BIG POSITIVE] in [SHORT TIME FRAME]

EXAMPLES:

  • How to lose 10% of your body weight in pure fat, this month, starting right now. 
  • How to double your monthly revenue, starting this month, even if it’s halfway over. 
  • How to cut your monthly expenses AND double your inbound leads in just 7 days.

TEMPLATE: 

  • The [BENEFICIAL THING] that only [ELITE GROUP] know about

EXAMPLES:

  • The super-profitable online marketing channel that only six-figure marketers know about.
  • A copywriting technique that less than 1% of professional copywriters even know about.
  • A fat cutting + muscle building routine known only to professional models and actors.

TEMPLATE: 

  • A [THING] that’s so [POSITIVE], it’ll/you’ll [THEIR REACTION TO POSITIVE]

EXAMPLES:

  • The fat-burning secret that’s so powerful you’ll do a double take when you look in the mirror tomorrow.
  • The lead attraction secret that’s so fast and so effective, you’ll be shocked that everyone isn’t talking about it.
  • The dog obedience technique that’s so fast, so simple, and so effective, you’ll think your pooch has been replaced by a therapy dog.

TEMPLATE: 

  • The single [THING] that [MULTIPLE POSITIVES]

EXAMPLES:

  • The single negotiation technique squashes almost every objection in the first 2 minutes. 
  • The copywriting secret that instantly boosts response rates across ALL your media channels. 
  • An “avenger level” brain hack that boosts your memory, focus, creativity, and learning in just 12 minutes a day. 

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