Ad Templates

Version #1: PROBLEM-FOCUSED

SECTION #1 ATTENTION: 

[SCROLL STOPPER]

NOTE: Choose one of these bullets.

• ARE you (often) [PROBLEM-SYMPTOM×1-3] (lately) (or/and are you [PROBLEM-CRISIS])?
• DO you (often) (feel) [PROBLEM-SYMPTOM×1-3] (or/and do you [PROBLEM-CRISIS])?
• HAVE you (noticed) (lately) [PROBLEM-SYMPTOM×1-3] (progressing) (or/and have you [PROBLEM-CRISIS])?
• INDIRECT: [At first, It started when] [I Or 3rdPerson] ([felt, noticed]) [PROBLEM-SYMPTOM×1-3] (progressing) (and [PROBLEM-CRISIS])

SECTION #2 INTEREST:

This [MEDIA] [Reveals, Exposes, Discovers] the [Surprising, Jaw-Dropping, Mind-Boggling] reason these [are, could be] early warning signs of [CRISIS].

Here's what you'll learn in [MEDIA]:

• [Bullet that makes the problem RELEVANT].
• [Bullet that makes the problem CRITICAL].
• [Bullet that makes the problem URGENT].
• [Bullet that hints at the SOLUTION].

This [MEDIA] is for [AVATARS] who want a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, even if [DOUBT]).

SECTION #3 OBJECTIONS*:

*Start retargetting here with Stage #1 Hook

You'll [Discover, See, Realize, Know, Learn, Understand] why [PROBLEM/PROMISE] is [not about, caused by, has nothing to do with, etc]:

• [MYTH/MISCONCEPTION1]
• [MYTH/MISCONCEPTION2]
• [MYTH/MISCONCEPTION3]

[Instead, In fact] this [MEDIA] reveals [uncommon or never before disclosed] secrets that most [AVATARS] will never learn about [PROBLEM] and how to [PROMISE]...

• Without [CATCH]
• With no [CATCH]
• Even if [CATCH]
• No matter [CATCH]

[ACTION] and you'll [Discover, See, Realize, Know, Learn, Understand] why [LEFT BRAIN PROOF OF CLAIMS], and [RIGHT BRAIN PROOF], and how [AVATARS] REALLY [-PROBLEM](, and [+PROMISE]).

SECTION #4 ACTION:

If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].

[ACTION] to [OUTCOME].

(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)

---

 VERSION #2: PROMISE-FOCUSED

SECTION #1 ATTENTION: 

[SCROLL STOPPER]

NOTE: Choose one of these bullets.

• ARE you looking for a [SUPERSEVENX1-3] way to [BENEFIT×1-3] without [PROMISE-CATCH](, and are you [JEALOUSY/FRUSTRATIONS×1-3])?
• DO you want [PROMISE×1-3] (without [PROMISE-CATCH](, so you can stop [PROBLEM/JEALOUSY/FRUSTRATION], and [PROMISE×1-3])?
• HAVE you been wondering [SUPERAVATARS] really [PROMISE×1-3] without [PROMISE-CATCH]( while [You, other (AVATARS)] [STRUGGLE] / even when [ASSUMED-ADVANTAGE])?
• INDIRECT: [At first, It started when] [I Or 3rdPerson] ([started, decided to]) [PROMISE×1-3], and suddenly [OBSTACLE OR REVERSAL OF FORTUNE]. I was/had [ASSUMED-ADVANTAGE×1-7]. Still [description of things going from good to disastrous]. I had no idea why. Even [experts not having the answers or even being being baffled].

SECTION #2 INTEREST:

This [MEDIA] [Reveals, Exposes, Discovers] the [Surprising, Jaw-Dropping, Mind-Boggling] reason [above frustrations or obstacles above].

Here's what you'll learn in [MEDIA]:

• [Bullet that makes the problem RELEVANT].
• [Bullet that makes the problem CRITICAL].
• [Bullet that makes the problem URGENT].
• [Bullet that hints at the SOLUTION].

This [MEDIA] is for [AVATARS] who want a [SUPERSEVEN×1-3] way to [-PROBLEM] and [+PROMISE] without [CATCH](, even if [DOUBT]).

SECTION #3 OBJECTIONS*:

*Start retargetting here with Stage #1 Hook

You'll [Discover, See, Realize, Know, Learn, Understand] why [PROBLEM/PROMISE] is [not about, caused by, has nothing to do with, etc]:

• [MYTH/MISCONCEPTION1]
• [MYTH/MISCONCEPTION2]
• [MYTH/MISCONCEPTION3]

[Instead, In fact] this [MEDIA] reveals [uncommon or never before disclosed] secrets that most [AVATARS] will never learn about [PROBLEM] and how to [PROMISE]...

• Without [CATCH]
• With no [CATCH]
• Even if [CATCH]
• No matter [CATCH]

[ACTION] and you'll [Discover, See, Realize, Know, Learn, Understand] why [LEFT BRAIN PROOF OF CLAIMS], and [RIGHT BRAIN PROOF], and how [AVATARS] REALLY [-PROBLEM](, and [+PROMISE]).

SECTION #4 ACTION:

If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].

[ACTION] to [OUTCOME].

(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)

VERSION #1: Secrets

SECTION #1 ATTENTION: 

[SCROLL STOPPER]

• ARE you looking for a [SUPERSEVENX1-3] way to [BENEFIT×1-3] without [PROMISE-CATCH](, and are you [JEALOUSY/FRUSTRATIONS×1-3])?
• DO you want [PROMISE×1-3] (without [PROMISE-CATCH](, so you can stop [PROBLEM/JEALOUSY/FRUSTRATION], and [PROMISE×1-3])?
• HAVE you been wondering [SUPERAVATARS] really [PROMISE×1-3] without [PROMISE-CATCH]( while [You, other (AVATARS)] [STRUGGLE] / even when [ASSUMED-ADVANTAGE])?

SECTION #2 INTEREST:

*Start retargetting here with Stage #2 Hook

This [MEDIA] [Reveals, Exposes, Discovers] the [Surprising, Jaw-Dropping, Mind-Boggling] truth about [PROMISE/ALTERNATIVE] and how/why (some) [AVATAR(S)/UNDERDOG] [-PROBLEM]( and [+PROMISE])(, without [CATCH]) even if/when [DOUBT or ASSUMED-ADVANTAGE].

OPTIONAL: [ACTION] and you'll [Discover, See, Realize, Know, Learn, Understand] why [LEFT BRAIN PROOF OF CLAIMS], and [RIGHT BRAIN PROOF], and how [AVATARS] REALLY [-PROBLEM](, and [+PROMISE]).

Here's what you'll discover in [MEDIA]:

• [Bullet about single SECRET or SECRET #1].
• [Bullet about single SECRET or SECRET #2].
• [Bullet about single SECRET or SECRET #3].
• [Bullet teasing SOLUTION as way to leverage SECRET(S) and achieve the PROMISE].

This [MEDIA] is for [AVATARS] who( are tired of [PROBLEM-SYMPTOMS×1-3]) looking for a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, and without worrying whether [DOUBT] will [stop them]).

SECTION #3 ACTION:

If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].

[ACTION] to [OUTCOME].

(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)

---

Version #2: Mistakes

SECTION #1 ATTENTION: 
[SCROLL STOPPER]

• ARE you looking for a [SUPERSEVENX1-3] way to [-PROBLEM] without [PROMISE-CATCH](, and are you [JEALOUSY/FRUSTRATIONS×1-3])?
• DO you want to [-PROBLEM×1-3] (without [PROMISE-CATCH](, so you can stop [PROBLEM/JEALOUSY/FRUSTRATION], and [PROMISE×1-3])?
• HAVE you been wondering [SUPERAVATARS] really [PROMISE×1-3] without [PROMISE-CATCH]( while [You, other (AVATARS)] [STRUGGLE] / even when [ASSUMED-ADVANTAGE])?

SECTION #2 INTEREST:

*Start retargetting here with Stage #2 Hook

This [MEDIA] [Reveals, Exposes, Discovers] the [Surprising, Jaw-Dropping, Mind-Boggling] truth about [PROBLEM/ALTERNATIVE] and how/why (some) [AVATAR(S)/UNDERDOG] [-PROBLEM]( and [+PROMISE])(, without [CATCH]) even if/when [DOUBT or ASSUMED-ADVANTAGE].

OPTIONAL: [ACTION] and you'll [Discover, See, Realize, Know, Learn, Understand] why [LEFT BRAIN PROOF OF CLAIMS], and [RIGHT BRAIN PROOF], and how [AVATARS] REALLY [-PROBLEM](, and [+PROMISE]).

Here's what you'll discover in [MEDIA]:

• [Bullet about single MISTAKE or MISTAKE #1].
• [Bullet about single MISTAKE or MISTAKE #2].
• [Bullet about single MISTAKE or MISTAKE #3].
• [Bullet teasing SOLUTION as counter to MISTAKE(S) and the only way to cure the problem].

This [MEDIA] is for [AVATARS] who( are tired of [PROBLEM-SYMPTOMS×1-3]) looking for a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, and without worrying whether [DOUBT] will [stop them]).

SECTION #3 ACTION:

If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].

[ACTION] to [OUTCOME].

(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)

---

VERSION #3: Alternatives

SECTION #1 ATTENTION: 

[SCROLL STOPPER]

• ARE you (tired of) [PROBLEM-SYMPTOM×1-3] and are you ([hoping, wondering]) [ALTERNATIVE-FLAW/PROMISE] / [PROMISE] (without [PROMISE-CATCH], but [PROMISE-DOUBT])?
• DO you want [PROMISE×1-3] (without [PROMISE-CATCH], but [PROMISE-DOUBT]) and ([hoping, wondering]) [ALTERNATIVE-FLAW/PROMISE] / [PROMISE]?
• HAVE you decided that [PROMISE×1-3] and are you ([hoping, wondering]) [ALTERNATIVE-FLAW/PROMISE] / [PROMISE] (without [PROMISE-CATCH], but [PROMISE-DOUBT])?

SECTION #2 INTEREST:

*Start retargetting here with Stage #2 Hook

This [MEDIA] [Reveals, Exposes, Discovers] the [Surprising, Jaw-Dropping, Mind-Boggling] truth about [PROMISE/ALTERNATIVE] and how/why (some) [AVATAR(S)/UNDERDOG] [-PROBLEM]( and [+PROMISE])(, without [CATCH]) even if/when [DOUBT or ASSUMED-ADVANTAGE].

OPTIONAL: [ACTION] and you'll [Discover, See, Realize, Know, Learn, Understand] why [LEFT BRAIN PROOF OF CLAIMS], and [RIGHT BRAIN PROOF], and how [AVATARS] REALLY [-PROBLEM](, and [+PROMISE]).

Here's what you'll discover in [MEDIA]:

• [Bullet about single ALTERNATIVE OR ALTERNATIVE #1].
• [Bullet about single ALTERNATIVE OR ALTERNATIVE #2].
• [Bullet about single ALTERNATIVE OR ALTERNATIVE #3].
• [Bullet teasing SOLUTION as counter to ALTERNATIVE(S) and the only way to achieve the PROMISE].

This [MEDIA] is for [AVATARS] who( are tired of [PROBLEM-SYMPTOMS×1-3]) looking for a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, and without worrying whether [DOUBT] will [stop them]).

SECTION #3 ACTION:

If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].

[ACTION] to [OUTCOME].

(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)

SECTION #1 ATTENTION: 

[SCROLL STOPPER]

Option #1: Questions

• DO you want…
• HAVE you decided…
• ARE you ready to/for…
• WHAT would (your) [VESP/VAKOG]…
• HOW would (your) [VESP/VAKOG]

Option #2: If___, then ___

• If you’re ready to/for [PROMISE](by [HOW]) so you can (stop [PROBLEM]) and [BENEFIT]( in/by [DEADLINE])(without [CATCH]), here’s why)[action, prediction, or affirmation]...

SECTION #2 OFFER:

*Start retargetting here with Stage #4 Hook

This [PRODUCT NAME OR CATEGORY] is the [SUPERSEVENX1-5] [SOLUTION] to/for ( [-PROBLEM]) and [+PROMISE] in [DEADLINE](, GUARANTEED or [RISK REMOVAL]).

Here's what you'll get when you [ACTION]:

• [Positioning bullet that sells the SUPERIORITY of your OFFER].
• [Positioning bullet that sells the UNIQUENESS of your OFFER].
• [Positioning bullet that sells the RELEVANCE of your OFFER].
• [Positioning bullet that overcomes the "CATCH" objection].
• [Positioning bullet that overcomes the "DOUBT" objection].
• [Positioning bullet that sells the "GUARANTEE" of your OFFER].

This [PRODUCT NAME OR CATEGORY] is for [AVATARS] who ( are tired of [drama associated with myths, mistakes, and/or alternatives] and who) want a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, even if [DOUBT]).

(Include [LEFT BRAIN PROOF], [SOCIAL PROOF] for your SOLUTION and/or OFFER here.)

SECTION #3 ACTION:

If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].

[ACTION] to [OUTCOME].

(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)

TEMPLATE:

[STAGE #1 HOOK as SCROLL STOPPER]

NOTE: Choose one of these bullets.

• ARE you (often) [PROBLEM-SYMPTOM×1-3] (lately) (or/and are you [PROBLEM-CRISIS])?
• DO you (often) (feel) [PROBLEM-SYMPTOM×1-3] (or/and do you [PROBLEM-CRISIS])?
• HAVE you (noticed) (lately) [PROBLEM-SYMPTOM×1-3] (progressing) (or/and have you [PROBLEM-CRISIS])?
• INDIRECT: [At first, It started when] [I Or 3rdPerson] ([felt, noticed]) [PROBLEM-SYMPTOM×1-3] (progressing) (and [PROBLEM-CRISIS])

This [MEDIA] [Reveals, Exposes, Discovers] the [Surprising, Jaw-Dropping, Mind-Boggling] reason these [are, could be] early warning signs of [CRISIS].

Here's what you'll learn in [MEDIA]:

• [Bullet that makes the problem RELEVANT].
• [Bullet that makes the problem CRITICAL].
• [Bullet that makes the problem URGENT].
• [Bullet that hints at the SOLUTION].

This [MEDIA] is for [AVATARS] who want a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, even if [DOUBT]).

*Start retargetting here with Stage #1 Hook

You'll [Discover, See, Realize, Know, Learn, Understand] why [PROBLEM/PROMISE] is [not about, caused by, has nothing to do with, etc]:

• [MYTH/MISCONCEPTION1]
• [MYTH/MISCONCEPTION2]
• [MYTH/MISCONCEPTION3]

[Instead, In fact] this [MEDIA] reveals [uncommon or never before disclosed] secrets that most [AVATARS] will never learn about [PROBLEM] and how to [PROMISE]...

• Without [CATCH]
• With no [CATCH]
• Even if [CATCH]
• No matter [CATCH]

[ACTION] and you'll [Discover, See, Realize, Know, Learn, Understand] why [LEFT BRAIN PROOF OF CLAIMS], and [RIGHT BRAIN PROOF], and how [AVATARS] REALLY [-PROBLEM](, and [+PROMISE]).

If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].

[ACTION] to [OUTCOME].

(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)

---

EXAMPLE #1: First Contact

STOP! Men Over 50: New Study Links Physical and Mental Decline and This "Apex Hormone."

Have you noticed that your memory isn't as sharp as it once was?

Do you feel like your muscles aren’t as “hard” as they used to be, or that your strength and balance isn’t what was ten years ago?

Are you becoming more concerned about staying strong, healthy, and active as you get older?

This Free Men's Health Workshop reveals why these could be an early sign of chronic physical and mental decline.

Here's what you'll discover in this Workshop...

• The real (reversible) cause of physical and mental decline.
• The terrifying link between three key hormone changes and chronic illness.
• Why your early 50s offer a "shrinking biological time window" to reverse aging for a long, active life.
• How a simple lifestyle change restores mental sharpness, strength, and mobility within 71 days or less.

This Workshop is for Men Over 50 who want a proven, powerful way to look, think, and feel younger, without medications, without complicated diets, and without long "mobility routines."

This method works even if you've neglected your health in recent years.

Click This Link to Watch The Video  of This Workshop... [LINK]

In this Workshop, you'll learn why having a strong and active body over 50 has nothing to do with...

• Eating truckloads of fruits and veggies.
• Taking loads of supplements, superfoods, or medications.
• Long flexibility and mobility routines.

This Workshop reveals rarely disclosed insights that most men will never learn about how to reverse mental and physical decline and to become healthier than they were 10 or 20 years ago...

• Without eating like a pigeon.
• Without researching superfoods or supplements
• Even if you're approaching 60 and your doctors have told you that medications are necessary.

Most importantly. you'll discover the biological triggers for declining health, and how active men REALLY stay strong active and mentally sharp, even into their 80s and 90s.

If you want to watch your mental focus, memory, creativity, strength, and mobility come roaring back, this Workshop will be the most important thing you've seen in years.

Click The Link Below to Watch it... [LINK].

PS: We'll Also Show You a Simple Home Test to Assess How Quickly You're REALLY Aging.

---

EXAMPLE #2: Retargetting

FREE Men's Health Workshop Reveals: The Hidden Cause of Physical and Mental Decline.

In this Workshop, you'll learn why having a strong and active body over 50 has nothing to do with...

• Eating truckloads of fruits and veggies.
• Taking loads of supplements, superfoods, or medications.
• Long flexibility and mobility routines.

This Workshop reveals rarely disclosed insights that most men will never learn about how to reverse mental and physical decline and to become healthier than they were 10 or 20 years ago...

• Without eating like a pigeon.
• Without researching superfoods or supplements
• Even if you're approaching 60 and your doctors have told you that medications are necessary.

Most importantly. you'll discover the biological triggers for declining health, and how active men REALLY stay strong active and mentally sharp, even into their 80s and 90s.

If you want to watch your mental focus, memory, creativity, strength, and mobility come roaring back, this Workshop will be the most important thing you've seen in years.

Click The Link Below to Watch it... [LINK].

PS: We'll Also Show You a Simple Home Test to Assess How Quickly You're REALLY Aging.

TEMPLATE #1: Secrets

[STAGE #2 HOOK as SCROLL STOPPER]

• ARE you looking for a [SUPERSEVENX1-3] way to [BENEFIT×1-3] without [PROMISE-CATCH](, and are you [JEALOUSY/FRUSTRATIONS×1-3])?
• DO you want [PROMISE×1-3] (without [PROMISE-CATCH](, so you can stop [PROBLEM/JEALOUSY/FRUSTRATION], and [PROMISE×1-3])?
• HAVE you been wondering [SUPERAVATARS] really [PROMISE×1-3] without [PROMISE-CATCH]( while [You, other (AVATARS)] [STRUGGLE] / even when [ASSUMED-ADVANTAGE])?

*Start retargetting here with Stage #2 Hook

This [MEDIA] [Reveals, Exposes, Discovers] the [Surprising, Jaw-Dropping, Mind-Boggling] truth about [PROMISE/ALTERNATIVE] and how/why (some) [AVATAR(S)/UNDERDOG] [-PROBLEM]( and [+PROMISE])(, without [CATCH]) even if/when [DOUBT or ASSUMED-ADVANTAGE].

OPTIONAL: [ACTION] and you'll [Discover, See, Realize, Know, Learn, Understand] why [LEFT BRAIN PROOF OF CLAIMS], and [RIGHT BRAIN PROOF], and how [AVATARS] REALLY [-PROBLEM](, and [+PROMISE]).

Here's what you'll discover in [MEDIA]:

• [Bullet about single SECRET or SECRET #1].
• [Bullet about single SECRET or SECRET #2].
• [Bullet about single SECRET or SECRET #3].
• [Bullet teasing SOLUTION as way to leverage SECRET(S) and achieve the PROMISE].

This [MEDIA] is for [AVATARS] who( are tired of [PROBLEM-SYMPTOMS×1-3]) looking for a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, and without worrying whether [DOUBT] will [stop them]).

If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].

[ACTION] to [OUTCOME].

(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)

---

EXAMPLE #1.1: First Contact

ATTENTION Men Over 40: This "Apex Hormone" is the Astonishing Secret to Getting Lean, Ripped, and Damn Sexy.

Are you looking for a quick, healthy, painless, and practical way to drop fat and firm up your midsection, and are you frustrated with conflicting diet and workout advice from people who all claim to have the science on their side?

Have you been wondering how some men still look lean, strong, vibrant, and healthy even into their 50s, 60s, and 70s?

Do you want to feel healthy, energized, focused, and to look great without committing the next 12 months to a strict diet program, and without spending part time job hours at the gym?

This short video exposes a surprising secret about how to get fit over 40 and how some men stay young and strong without ANY cardio, even into their late 50s, 60s, and 70s.

In this video, you'll learn why having a strong and lean body has nothing to do with...

• Eating truckloads of fruits and veggies.
•  Packing your kitchen with supplements and superfoods.
• Long cardio sessions or puke-inducing HIIT routines.

You’ll also discover a revolutionary habit set for dropping belly fat, reversing physical decline, and becoming as lean and healthy as you were 10 or even 20 years ago...

• Without counting calories and trucking macros.
• Without truckloads of superfoods or supplements
• Even if you're approaching 60 and have tried dozens of times to lose weight with no results.

Most importantly, this video exposes the biological "trigger point" that kickstarts rapid weight loss so you can become stronger, leaner, and more vibrant, even into your 50s, 60s, and 70s.

If you're ready to feel your energy, strength, and vitality come roaring back, watching this video will be the most important thing you've done in years.

Click The Link Below to See The Video Now... [LINK].

PS: You’ll Also Get a Simple Way to Test and Optimize Your Natural Fat Burning Capacity.

---

EXAMPLE #1.2: Retargetting

FREE Video Reveals: The Astonishing Secret to Getting Lean, Ripped, and Damn Sexy Over 40.

This video exposes a surprising secret about how to get fit over 40 and how some men stay young and strong without ANY cardio, even into their late 50s, 60s, and 70s.

In this video, you'll learn why having a strong and lean body has nothing to do with...

• Eating truckloads of fruits and veggies.
•  Packing your kitchen with supplements and superfoods.
• Long cardio sessions or puke-inducing HIIT routines.

You’ll also discover a revolutionary habit set for dropping belly fat, reversing physical decline, and becoming as lean and healthy as you were 10 or even 20 years ago...

• Without counting calories and trucking macros.
• Without truckloads of superfoods or supplements
• Even if you're approaching 60 and have tried dozens of times to lose weight with no results.

Most importantly, this video exposes the biological "trigger point" that kickstarts rapid weight loss so you can become stronger, leaner, and more vibrant, even into your 50s, 60s, and 70s.

If you're ready to feel your energy, strength, and vitality come roaring back, watching this video will be the most important thing you've done in years.

Click The Link Below to See The Video Now... [LINK].

PS: You’ll Also Get a Simple Way to Test and Optimize Your Natural Fat Burning Capacity.

---

TEMPLATE #2: Mistakes

[STAGE #2 HOOK as SCROLL STOPPER]

• ARE you looking for a [SUPERSEVENX1-3] way to [-PROBLEM] without [PROMISE-CATCH](, and are you [JEALOUSY/FRUSTRATIONS×1-3])?
• DO you want to [-PROBLEM×1-3] (without [PROMISE-CATCH](, so you can stop [PROBLEM/JEALOUSY/FRUSTRATION], and [PROMISE×1-3])?
• HAVE you been wondering [SUPERAVATARS] really [PROMISE×1-3] without [PROMISE-CATCH]( while [You, other (AVATARS)] [STRUGGLE] / even when [ASSUMED-ADVANTAGE])?

*Start retargetting here with Stage #2 Hook

This [MEDIA] [Reveals, Exposes, Discovers] the [Surprising, Jaw-Dropping, Mind-Boggling] truth about [PROBLEM/ALTERNATIVE] and how/why (some) [AVATAR(S)/UNDERDOG] [-PROBLEM]( and [+PROMISE])(, without [CATCH]) even if/when [DOUBT or ASSUMED-ADVANTAGE].

OPTIONAL: [ACTION] and you'll [Discover, See, Realize, Know, Learn, Understand] why [LEFT BRAIN PROOF OF CLAIMS], and [RIGHT BRAIN PROOF], and how [AVATARS] REALLY [-PROBLEM](, and [+PROMISE]).

Here's what you'll discover in [MEDIA]:

• [Bullet about single MISTAKE or MISTAKE #1].
• [Bullet about single MISTAKE or MISTAKE #2].
• [Bullet about single MISTAKE or MISTAKE #3].
• [Bullet teasing SOLUTION as counter to MISTAKE(S) and the only way to cure the problem].

This [MEDIA] is for [AVATARS] who( are tired of [PROBLEM-SYMPTOMS×1-3]) looking for a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, and without worrying whether [DOUBT] will [stop them]).

If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].

[ACTION] to [OUTCOME].

(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)

---

EXAMPLE #2.1: First Contact

ATTENTION Men Over 40: These 3 Weight Lifting Mistakes Make it Impossible to Lose Belly Fat

Are you looking for a quick, healthy, painless, and practical way to drop fat and firm up your midsection, and are you frustrated with conflicting diet and workout advice from people who all claim to have the science on their side?

Have you been wondering how some men still look lean, strong, vibrant, and healthy evem into their 50s, 60s, and 70s?

Do you want to feel healthy, energized, focused, and to look great without committing the next 12 months to a strict diet program, and without spending part time job hours at the gym?

*Start retargetting here with Stage #2 Hook

This short video exposes three weightlifting mistakes that make it impossible for men to stay lean and strong into their 40s, 50s, and 60s, even if they eat well, do plenty of cardio, and take all the right supplements and superfoods.

These weight lifting mistakes explain why having a strong and lean body has nothing to do with...

• Eating truckloads of fruits and veggies.
•  Packing your kitchen with supplements and superfoods.
• Long cardio sessions or puke-inducing HIIT routines.

We'll also show you the best weight lifting routine for men over 40 who want to drop belly fat, reverse physical decline, and become as leaner and healthier than they were 10 or even 20 years ago...

• Without counting calories and trucking macros.
• Without truckloads of superfoods or supplements
• Even if you're approaching 50 and have tried dozens of times to lose weight with no results.

Most importantly, this video exposes the biological "trigger point" that kickstarts rapid weight loss so you can become stronger, leaner, and more vibrant, even into your 50s, 60s, and 70s.

If you're ready to feel your energy, strength, and vitality come roaring back, watching this video will be the most important thing you've done in years.

Click The Link Below to See The Video Now... [LINK].

PS: You’ll Also Get a Simple Way to Test and Optimize Your Natural Fat Burning Capacity.

---

EXAMPLE #2.2: Retargetting

REVEALED: 3 Weight Lifting Mistakes Make it Impossible to Lose Belly Fat

This FREE VIDEO exposes three weightlifting mistakes that make it impossible for men to stay lean and strong into their 40s, 50s, and 60s, even if they eat well, do plenty of cardio, and take all the right supplements and superfoods.

These weight lifting mistakes explain why having a strong and lean body has nothing to do with...

• Eating truckloads of fruits and veggies.
•  Packing your kitchen with supplements and superfoods.
• Long cardio sessions or puke-inducing HIIT routines.

We'll also show you the best weight lifting routine for men over 40 who want to drop belly fat, reverse physical decline, and become as leaner and healthier than they were 10 or even 20 years ago...

• Without counting calories and trucking macros.
• Without truckloads of superfoods or supplements
• Even if you're approaching 50 and have tried dozens of times to lose weight with no results.

Most importantly, this video exposes the biological "trigger point" that kickstarts rapid weight loss so you can become stronger, leaner, and more vibrant, even into your 50s, 60s, and 70s.

If you're ready to feel your energy, strength, and vitality come roaring back, watching this video will be the most important thing you've done in years.

Click The Link Below to See The Video Now... [LINK].

PS: You’ll Also Get a Simple Way to Test and Optimize Your Natural Fat Burning Capacity.

---

TEMPLATE #3: Alternatives

[STAGE #2 HOOK as SCROLL STOPPER]

• ARE you (tired of) [PROBLEM-SYMPTOM×1-3] and are you ([hoping, wondering]) [ALTERNATIVE-FLAW/PROMISE] / [PROMISE] (without [PROMISE-CATCH], but [PROMISE-DOUBT])?
• DO you want [PROMISE×1-3] (without [PROMISE-CATCH], but [PROMISE-DOUBT]) and ([hoping, wondering]) [ALTERNATIVE-FLAW/PROMISE] / [PROMISE]?
• HAVE you decided that [PROMISE×1-3] and are you ([hoping, wondering]) [ALTERNATIVE-FLAW/PROMISE] / [PROMISE] (without [PROMISE-CATCH], but [PROMISE-DOUBT])?

*Start retargetting here with Stage #2 Hook

This [MEDIA] [Reveals, Exposes, Discovers] the [Surprising, Jaw-Dropping, Mind-Boggling] truth about [PROMISE/ALTERNATIVE] and how/why (some) [AVATAR(S)/UNDERDOG] [-PROBLEM]( and [+PROMISE])(, without [CATCH]) even if/when [DOUBT or ASSUMED-ADVANTAGE].

OPTIONAL: [ACTION] and you'll [Discover, See, Realize, Know, Learn, Understand] why [LEFT BRAIN PROOF OF CLAIMS], and [RIGHT BRAIN PROOF], and how [AVATARS] REALLY [-PROBLEM](, and [+PROMISE]).

Here's what you'll discover in [MEDIA]:

• [Bullet about single ALTERNATIVE OR ALTERNATIVE #1].
• [Bullet about single ALTERNATIVE OR ALTERNATIVE #2].
• [Bullet about single ALTERNATIVE OR ALTERNATIVE #3].
• [Bullet teasing SOLUTION as counter to ALTERNATIVE(S) and the only way to achieve the PROMISE].

This [MEDIA] is for [AVATARS] who( are tired of [PROBLEM-SYMPTOMS×1-3]) looking for a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, and without worrying whether [DOUBT] will [stop them]).

If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].

[ACTION] to [OUTCOME].

(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)

---

EXAMPLE #3.1: First Contact

ATTENTION Men Over 40: These 3 Popular Diets Make Belly Fat Come Back With a Vengeance.

Are you tired of feeling bad about how you look in pictures, or how your clothes fit, and are you looking for a quick, healthy, painless, and practical health routine that will help you drop fat and firm up your midsection?

Have you decided that it’s time to feel good about seeing yourself in a family picture, or looking at yourself in the mirror again?

Do you want to feel healthy, energized, focused, and to look great without committing the next 12 months to a strict diet program, and without spending part time job hours at the gym?

*Start retargetting here with Stage #2 Hook

This short video exposes three popular diets that make it impossible for men to lose belly fat and keep it off, even if they follow the diet perfectly, do plenty of cardio, and have a plan for maintaining a healthy lifestyle

This video also explain why having a strong and lean body has nothing to do with...

• Eating truckloads of fruits and veggies.
•  Packing your kitchen with supplements and superfoods.
• Long cardio sessions or puke-inducing HIIT routines.

We'll also show you the best nutrition plan and weight lifting routine for men over 40 who want to drop belly fat, reverse physical decline, and become as leaner and healthier than they were 10 or even 20 years ago...

• Without counting calories and trucking macros.
• Without truckloads of superfoods or supplements
• Even if you're approaching 50 and have tried dozens of times to lose weight with no results.

Most importantly, this video exposes the biological "trigger point" that kickstarts rapid weight loss so you can become stronger, leaner, and more vibrant, even into your 50s, 60s, and 70s.

If you're ready to feel your energy, strength, and vitality come roaring back, watching this video will be the most important thing you've done in years.

Click The Link Below to See The Video Now... [LINK].

PS: You’ll Also Get a Simple Way to Test and Optimize Your Natural Fat Burning Capacity.

---

EXAMPLE #3.2: Retargetting

FREE VIDEO: Discover 3 Popular Diets Make Belly Fat Come Back With a Vengeance.

This short video exposes three popular diets that make it impossible for men to lose belly fat and keep it off, even if they follow the diet perfectly, do plenty of cardio, and have a plan for maintaining a healthy lifestyle

This video also explain why having a strong and lean body has nothing to do with...

• Eating truckloads of fruits and veggies.
•  Packing your kitchen with supplements and superfoods.
• Long cardio sessions or puke-inducing HIIT routines.

We'll also show you the best nutrition plan and weight lifting routine for men over 40 who want to drop belly fat, reverse physical decline, and become as leaner and healthier than they were 10 or even 20 years ago...

• Without counting calories and trucking macros.
• Without truckloads of superfoods or supplements
• Even if you're approaching 50 and have tried dozens of times to lose weight with no results.

Most importantly, this video exposes the biological "trigger point" that kickstarts rapid weight loss so you can become stronger, leaner, and more vibrant, even into your 50s, 60s, and 70s.

If you're ready to feel your energy, strength, and vitality come roaring back, watching this video will be the most important thing you've done in years.

Click The Link Below to See The Video Now... [LINK].

PS: You’ll Also Get a Simple Way to Test and Optimize Your Natural Fat Burning Capacity.

TEMPLATE:

[STAGE #3 HOOK as SCROLL STOPPER]

Option #1: Questions

• DO you want…
• HAVE you decided…
• ARE you ready to/for…
• WHAT would (your) [VESP/VAKOG]…
• HOW would (your) [VESP/VAKOG]

Option #2: If___, then ___

• If you’re ready to/for [PROMISE](by [HOW]) so you can (stop [PROBLEM]) and [BENEFIT]( in/by [DEADLINE])(without [CATCH]), here’s why)[action, prediction, or affirmation]...

This [PRODUCT NAME OR CATEGORY] is the [SUPERSEVENX1-5] [SOLUTION] to/for ( [-PROBLEM]) and [+PROMISE] in [DEADLINE](, GUARANTEED or [RISK REMOVAL]).

Here's what you'll get when you [ACTION]:

• [Positioning bullet that sells the SUPERIORITY of your OFFER].
• [Positioning bullet that sells the UNIQUENESS of your OFFER].
• [Positioning bullet that sells the RELEVANCE of your OFFER].
• [Positioning bullet that overcomes the "CATCH" objection].
• [Positioning bullet that overcomes the "DOUBT" objection].
• [Positioning bullet that sells the "GUARANTEE" of your OFFER].

This [PRODUCT NAME OR CATEGORY] is for [AVATARS] who ( are tired of [drama associated with myths, mistakes, and/or alternatives] and who) want a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, even if [DOUBT]).

(Include [LEFT BRAIN PROOF], [SOCIAL PROOF] for your SOLUTION and/or OFFER here.)

SECTION #3 ACTION:

If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].

[ACTION] to [OUTCOME].

(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)

---

EXAMPLE #1: Problem

ATTENTION New Commercial Real Estate Closer: Why Close One Deal a Year When You Can Close One a Month?

What would your life be like if it didn't take months, or even years to close a deal?

How much money are you leaving on the table by moving at a snail's pace?

How long will it take you to get rich at that pace? Wouldn't you like to get there faster?

X Factor Negotiation is the quickest, smartest, most powerful framework for leaping over years of experience and consistently closing seven, eight, and even nine-figure commercial real estate deals in the next 180s or less - GUARANTEED - or I'll buy your next property at full price.

Here's what you'll discover in this course:

• Why this is the #1 negotiation framework for closing hundreds of millions or even billion dollar real estate deals.
• A Seven Step Framework that makes you look like a world-class negotiator, and with just 20 minutes a day of practice.
• My personal 30+ year negotiation notebook, full of thousands of solid gold strategies from my decades of experience closing seven, eight, and nine figure deals.
• Why you should NEVER practice "overcoming objections" or memorize scripts if you hope to break the seven, eight, or nine-figure income mark.
• The shocking reason you have a BETTER chance at getting rich in Commercial Real Estate if you're a beginner - experts hate me for this one!
• My 9 Part Framework that can put 2x, 3x, or even 10x more money in your pocket EVERY MONTH, starting in just 18 months - or I'll refund you 500% of your money.

X Factor Negotiation is for Commercial Realtors who are tired of overpriced training and seminars that only try to sell you on the "next level."If you want a quick, smart, powerful way to close one deal a month instead of one or two a young year, this is for you...

The strategies in this course work even if you don't have decades of experience or big connections. This is EVERYTHING you need to consistently earn six, seven, and eight figure commissions.

CLICK This Link Below for a Sneak Peak... [LINK]

This Negotiation Course has already started turned 11 of our students into multimillionaires, and consistently improves close rates by being 200%, 300%, or 500%, even if it's your first year closing deals.

If you're ready to close MORE commercial real estate deals, and make enough money to retire in 5 years instead of 10, 20, or 30, this Negotiation Course is just what you need.

CLICK This Link Below for a Sneak Peak... [LINK]

PS: Order This Negotiation Course Today and Get Access a Weekly Private Q & A Session With a 31 Year Expert Negotiator.

---

EXAMPLE #2: Promise

ATTENTION New Commercial Real Estate Closer: Close 2x, 3x, or even 5x MORE Commercial Real Estate Deals With This Proven Framework...

What would your life be like if you suddenly started closing one (or more) seven or eight figure deals every month?

How much more money would you make in the next 90 days, or the next year?

How much sooner could you retire without EVER worrying about outliving your nest egg?

X Factor Negotiation is the quickest, smartest, most powerful framework for leaping over years of experience and consistently closing seven, eight, and even nine-figure commercial real estate deals in the next 180s or less - GUARANTEED - or I'll buy your next property at full price.

Here's what you'll discover in this course:

• Why this is the #1 negotiation framework for closing hundreds of millions or even billion dollar real estate deals.
• A Seven Step Framework that makes you look like a world-class negotiator, and with just 20 minutes a day of practice.
• My personal 30+ year negotiation notebook, full of thousands of solid gold strategies from my decades of experience closing seven, eight, and nine figure deals.
• Why you should NEVER practice "overcoming objections" or memorize scripts if you hope to break the seven, eight, or nine-figure income mark.
• The shocking reason you have a BETTER chance at getting rich in Commercial Real Estate if you're a beginner - experts hate me for this one!
• My 9 Part Framework that can put 2x, 3x, or even 10x more money in your pocket EVERY MONTH, starting in just 18 months - or I'll refund you 500% of your money.

X Factor Negotiation is for Commercial Realtors who are tired of overpriced training and seminars that only try to sell you on the "next level."If you want a quick, smart, powerful way to consistently cash in on six and seven figure commissions, without taking months to close the deal, this is for you...

Even if you feel like you'd need decades of experience or big connections to become a seven, eight, or nine figure earner.

This Negotiation Course has already started turned 11 of our students into multimillionaires, and consistently improves close rates by being 200%, 300%, or 500%, even if it's your first year closing deals.

If you're ready to close MORE commercial real estate deals, and make enough money to retire in 5 years instead of 10, 20, or 30, this Negotiation Course is just what you need.

CLICK This Link Below for a Sneak Peak... [LINK]

PS: Order This Negotiation Course Today and Get Access a Weekly Private Q & A Session With a 31 Year Expert Negotiator.

TEMPLATE:

[STAGE #4 HOOK as SCROLL STOPPER]

This [PRODUCT NAME OR CATEGORY] is the [SUPERSEVENX1-5] [SOLUTION] to/for ( [-PROBLEM]) and [+PROMISE] in [DEADLINE](, GUARANTEED or [RISK REMOVAL]).

Here's what you'll get when you [ACTION]:

• [Positioning bullet that sells the SUPERIORITY of your OFFER].
• [Positioning bullet that sells the UNIQUENESS of your OFFER].
• [Positioning bullet that sells the RELEVANCE of your OFFER].
• [Positioning bullet that overcomes the "CATCH" objection].
• [Positioning bullet that overcomes the "DOUBT" objection].
• [Positioning bullet that sells the "GUARANTEE" of your OFFER].

This [PRODUCT NAME OR CATEGORY] is for [AVATARS] who ( are tired of [drama associated with myths, mistakes, and/or alternatives] and who) want a [SUPERSEVEN×1-3] way to [+PROMISE], without [CATCH](, even if [DOUBT]).

(Include [LEFT BRAIN PROOF], [SOCIAL PROOF] for your SOLUTION and/or OFFER here.)

If [recap of opening section], and [ready for or want to end the problem and/or achieve the promise], [affirm why they should take action].

[ACTION] to [OUTCOME].

(PS: POWER PS revealing PREMIUM/BONUS for taking above action.)

---

EXAMPLE #1: Problem

Ready to Close One Commercial Real Estate Deal a Month Instead of One a Year? Get this Framework and discover the secrets...

X Factor Negotiation is the quickest, smartest, most powerful framework for leaping over years of experience and consistently closing seven, eight, and even nine-figure commercial real estate deals in the next 180s or less - GUARANTEED - or I'll buy your next property at full price.

Here's what you'll discover in this course:

• Why this is the #1 negotiation framework for closing hundreds of millions or even billion dollar real estate deals.
• A Seven Step Framework that makes you look like a world-class negotiator, and with just 20 minutes a day of practice.
• My personal 30+ year negotiation notebook, full of thousands of solid gold strategies from my decades of experience closing seven, eight, and nine figure deals.
• Why you should NEVER practice "overcoming objections" or memorize scripts if you hope to break the seven, eight, or nine-figure income mark.
• The shocking reason you have a BETTER chance at getting rich in Commercial Real Estate if you're a beginner - experts hate me for this one!
• My 9 Part Framework that can put 2x, 3x, or even 10x more money in your pocket EVERY MONTH, starting in just 18 months - or I'll refund you 500% of your money.

X Factor Negotiation is for Commercial Realtors who are tired of overpriced training and seminars that only try to sell you on the "next level."If you want a quick, smart, powerful way to close one deal a month instead of one or two a young year, this is for you...

The strategies in this course work even if you don't have decades of experience or big connections. This is EVERYTHING you need to consistently earn six, seven, and eight figure commissions.

CLICK This Link Below for a Sneak Peak... [LINK]

This Negotiation Course has already started turned 11 of our students into multimillionaires, and consistently improves close rates by being 200%, 300%, or 500%, even if it's your first year closing deals.

If you're ready to close MORE commercial real estate deals, and make enough money to retire in 5 years instead of 10, 20, or 30, this Negotiation Course is just what you need.

CLICK This Link Below for a Sneak Peak... [LINK]

PS: Order This Negotiation Course Today and Get Access a Weekly Private Q & A Session With a 31 Year Expert Negotiator.

---

EXAMPLE #2: Promise

Ready to Close 2x, 3x, or even 5x MORE Commercial Real Estate Deals?

X Factor Negotiation is the quickest, smartest, most powerful framework for leaping over years of experience and consistently closing seven, eight, and even nine-figure commercial real estate deals in the next 180s or less - GUARANTEED - or I'll buy your next property at full price.

Here's what you'll discover in this course:

• Why this is the #1 negotiation framework for closing hundreds of millions or even billion dollar real estate deals.
• A Seven Step Framework that makes you look like a world-class negotiator, and with just 20 minutes a day of practice.
• My personal 30+ year negotiation notebook, full of thousands of solid gold strategies from my decades of experience closing seven, eight, and nine figure deals.
• Why you should NEVER practice "overcoming objections" or memorize scripts if you hope to break the seven, eight, or nine-figure income mark.
• The shocking reason you have a BETTER chance at getting rich in Commercial Real Estate if you're a beginner - experts hate me for this one!
• My 9 Part Framework that can put 2x, 3x, or even 10x more money in your pocket EVERY MONTH, starting in just 18 months - or I'll refund you 500% of your money.

X Factor Negotiation is for Commercial Realtors who are tired of overpriced training and seminars that only try to sell you on the "next level."If you want a quick, smart, powerful way to close one deal a month instead of one or two a young year, this is for you...

The strategies in this course work even if you don't have decades of experience or big connections. This is EVERYTHING you need to consistently earn six, seven, and eight figure commissions.

CLICK This Link Below for a Sneak Peak... [LINK]

This Negotiation Course has already started turned 11 of our students into multimillionaires, and consistently improves close rates by being 200%, 300%, or 500%, even if it's your first year closing deals.

If you're ready to close MORE commercial real estate deals, and make enough money to retire in 5 years instead of 10, 20, or 30, this Negotiation Course is just what you need.

CLICK This Link Below for a Sneak Peak... [LINK]

PS: Order This Negotiation Course Today and Get Access a Weekly Private Q & A Session With a 31 Year Expert Negotiator.

POSITIVE: 

• [Small, Simple, Easy, etc] [THING] that [POSITIVE] in [TIME FRAME]

EXAMPLES:

• The simple energy hack that will reduce your bill by 20%, starting today.
• One easy-to-master habit that will double your productivity in the next 7 days.
• An ancient meditation secret that wipes out negative self-talk in hours, not weeks.

---

NEGATIVE: 

• [Small, Minor, etc] [THING] that [NEGATIVE] even if [ADVANTAGE]

EXAMPLES:

• One common on-page SEO mistake that will sink your Google rankings, even if you’ve been on page one for years.
• One silently destructive habit that attracts toxic people like flies, even if you’re doing everything you can to avoid them.
• A common household toxin that will make you chronically exhausted and “noodle brained,” even if you eat well and exercise every day. 

TEMPLATE #1: 

• How to [POSITIVE]

EXAMPLES:

• How to double or triple your gains for massive results in just 20 minutes a day.
• How to literally think your way into increased confidence, mental focus, and creativity.
• How to flatten, firm, and shape your stomach with an effortless two-minute exercise.

---

TEMPLATE #2: 

• How to [POSITIVE], Without [CATCH]

EXAMPLES:

• How to double your muscle growth without ANY expensive supplements.
• How to grow your trading account by 10% EVERY week, without trading every day.
• How to flatten, firm, and shape your stomach without spending more than 10 minutes a day working out.

POSITIVE: 

• How [POSITIVE], even if/when [NEGATIVE CONDITION]

EXAMPLES:

• How to get instant access to hidden pools of risk-free money, even in a down economy!
• How pack on rippling slabs of lean muscle as fast as humanly possible, even while you’re losing fat!
• How to land your first high-ticket client this week, even if you have no portfolio, no website, and no social media following. 

---

NEGATIVE: 

• How [NEGATIVE], even if/when [POSITIVE CONDITION]

EXAMPLES:

• How a single messaging mistake can sabotage your conversions, even if you’re attracting loads of inbound leads and traffic. 
• How eating at the wrong time can cripple your ability to gain muscle, even if you’re eating plenty of protein and following the perfect strength routine.
• How unsuspecting salespeople kill 50% of their deals in the first 5 minutes, even with ready-to-buy prospects. 

POSITIVE: 

• How a [SOMETHING THEY ALREADY HAVE], can [POSITIVE]

EXAMPLES:

• How a common spice that’s already in your cupboard can turn your body into a fat-burning furnace, in the next 7 days.
• A simple at-home shoulder exercise that can give you dinner-plate-sized deltoids in months, not years. 
• How to discover the million-dollar idea buried in your business and use it to explode your income in the next three weeks. 

---

NEGATIVE: 

• How a [SOMETHING THEY ALREADY HAVE], can [NEGATIVE]

EXAMPLES:

• Three things you’re already doing (every day) that are crippling your wealth attraction power.
• How your current workout routine is making your body cling to belly fat, and what you should do instead. 
• How a sales technique that you’re using right is making your prospects more likely to say “let me think about it.”

TEMPLATE #1: 

• [ANY BULLET TEMPLATE] (Hint: [HINT])

EXAMPLES:

• The smartest, simplest, most effective way to negotiate a bigger salary (Hint: you already know this, you’re just not using it…yet).
• A common household toxin that’s making you twice as vulnerable to common infections (Hint: It’s not in your bathroom or your kitchen).
• One quick copywriting hack that can easily double your opt in rates (Hint: it’s not in your headline or call to action button).

---

TEMPLATE #2: 

• [ANY BULLET TEMPLATE] (The [trick/secret] is ___)

EXAMPLES:

• The smartest, simplest, most effective way to negotiate a bigger salary (The secret is to do this in the first 90 seconds of your interview).
• The absolute quickest, easiest way to get your body fat under 10% without losing muscle (The trick is to “smart cycle” your macro-nutrients).
• One quick copywriting hack that can easily double your opt in rates (The secret is in a little known split testing technique I teach in chapter 7).

---

TEMPLATE #3: 

• [ANY BULLET TEMPLATE] (predict their reaction)

EXAMPLES:

• The smartest, simplest, most effective way to negotiate a bigger salary (Hint: you’ll laugh out loud when you see how easy this is).
• A common household toxin that’s making you twice as vulnerable to common infections (Hint: your jaw will drop when you find out what it is).
• One quick copywriting hack that can easily double your opt in rates (Hint: you’ll smack yourself in the forehead when you see how simple this is).

TEMPLATE (Myth): 

• The Biggest myth about [SUBJECT] and how it [NEGATIVE IMPACT]

EXAMPLES:

• The biggest myth spread by self-proclaimed business experts and how it’s costing you tens of thousands of dollars in new business every month. 
• The #1 myth believed by new marketers, and how it stops them from EVER breaking the six-figure-a-year mark. 
• The biggest weight loss myth on the internet, and why it’s the #1 reason you can’t keep the weight off. 

---

TEMPLATE (Mistake): 

• The biggest [SUBJECT] mistake made by [AVATARS] and [NEGATIVE IMPACT]

EXAMPLES:

• The biggest lead generation mistake made by beginner AND advanced marketers and how it’s stopping you from converting high-ticket clients.
• The #1 sales funnel messaging mistake (made on 90% of online sales pages) and how it’s killing your ROI (even if it’s helping your conversions).
• The biggest call booking mistake (made by 80% of coaches) and how it’s attracting low-quality leads AND sinking your show-up rate. 

TEMPLATE: 

• The #1/biggest [SUBJECT] secret known by only % of [AVATARS] and [POSITIVE IMPACT]

EXAMPLES:

• The biggest lead generation secret, known only to a handful of marketers, and how it can turn your yearly income into your monthly income.
• The #1 sales funnel messaging secret (used on less than 1% of sales pages) and how elite marketers use it to create 10% to 32% conversion rates.
• The biggest call booking secret, why almost no one knows about it, and how it can quadruple your close rates in the next 7 days.

TEMPLATE: 

• # [SECRETS/HABITS, etc] that [POSITIVE IMPACT]

EXAMPLES:

• Three amazing biological signals that your body uses to warn you that you’re burning muscle instead of fat!
• Two little-known mind hacks that turn negative self-talk into creativity and iron-clad discipline. 
• The top 3 “I’ll buy today” signals that prospects give you in the first 5 minutes, and why less than 10% of salespeople pick up on it. 

POSITIVE: 

• How to use “[NICK NAME THEY CAN’T GOOGLE]” to [POSITIVE]

EXAMPLES:

• How to use “Godforce words” to gain instant access to your reader’s primordial brain, bypass their skepticism, and make them eager to buy now.
• How to use “Synthetic Experience” to explode your funnel conversion rates to double digits and beyond. 
• How to use “Pace Selling” to close 50% (or more) of your sales calls, even if you’re socially awkward and uncomfortable asking for money.  

---

NEGATIVE: 

• How “[NICK NAME THEY CAN’T GOOGLE]” is [NEGATIVE] and [FIX]

EXAMPLES:

• How “Powerless Language” is telegraphing weakness to your prospects and how fixing it can 5x your close rate.
• How to remove the “Speed Bumps” that are crippling your funnel conversions and explode your ROI by 100%, 200%, or 200% in the next 72 hours. 
• How “Victim Signaling” is attracting narcissists and controlling people into your life, and how fixing it will scare them away in the first 2 seconds. 

TEMPLATE: 

• The [THING] that [# AVATARS/EXPERT(S)] use to [POSITIVE]

EXAMPLES:

• The funnel messaging method that hundreds of our clients have used make an average of $126,456.00 in their first year.
• A little-known Dog Training secret that expert police dog trainers use to make hyperactive dogs eagerly obedient in just 90 minutes. 
• A beginner-friendly fat-burning secret that champion bodybuilders use to become competition ready in just 5 days. 

TEMPLATE: 

• The [FALSE CONSENSUS] that __% of [AVATARS] follow, and [NEGATIVE IMPACT]

EXAMPLES:

• The “common sense” muscle-building technique that 90% (or more) of hard gainers follow, and why it’s killing your gains. 
• A popular sales “secret” that you’ll find in 90% of sales books, and why it’s backward to how top closers make money. 
• A conventional nutrition tip that’s everywhere online and why you should avoid it like poison.

TEMPLATE: 

• Use a headline template to create a bullet point or teaser

EXAMPLES:

• The shocking reason some runners never break the four-minute mile mark.
• How to flatten your stomach in six weeks and look more fit than you did ten years ago, even if you’ve been overweight for years. 
• How a broke bus driver built a $30k a month business from his kitchen table, with less than $1,000 in startup capital. 

POSITIVE: 

• A Little known [TRICK, TIP, HABIT, etc] to [POSITIVE] in [TIME FRAME]

EXAMPLES:

• A little-known trick for beating self-sabotage and procrastination in 21 days (or less).
• The little-known secret to solving ALL your dog’s behavior problems in a single weekend. 
• A little-known habit that makes you more focused, productive, and creative, in just 15 minutes a day. 

---

NEGATIVE: 

• A Little known [HABIT, MISTAKE, etc] that [NEGATIVE], even if [ADVANTAGE]

EXAMPLES:

• A little-known habit will make your procrastination worse, even if it helps at first. 
• The little-known mistake that will sabotage your long-term credibility, even if it seems to be working now. 
• A little-known marketing gimmick that works well in the beginning, but will block you from breaking the six-figure mark. 

POSITIVE: 

• The [SECRET, HABIT, TIP, etc] that’s [PROVEN, DOCUMENTED, etc] to [POSITIVE IMPACT]

EXAMPLES:

• The daily exercise that’s documented to reduce body fat by 2lbs (or more) every week!
• A negotiation technique proven to make you 80% more persuasive, even when you’re not “in the zone.” 
• A scientific language technique makes your speaking and writing more forceful and persuasive with just 10 minutes a day. 

---

NEGATIVE: 

• The [HABIT, MISTAKE, etc] that’s [PROVEN, DOCUMENTED, etc] to [NEGATIVE IMPACT]

EXAMPLES:

• The popular exercise that’s documented to make your body cling to belly fat!
• A negotiation mistake proven to make you 50% less persuasive, even when you’re “in the zone.” 
• A scientific language pattern that makes your speaking and writing 83% less persuasive, even when you’re feeling confident. 

TEMPLATE: 

• How to [BENEFIT] by [CONTRARY STATEMENT]

EXAMPLES:

• How to pack on 3x more lean muscle by learning to be lazier. 
• How to make more money by getting fewer customers and working fewer hours. 
• How to boost your productivity by throwing your time management tools in the garbage. 

TEMPLATE: 

• How to [Amount + frequency + duration of result] without [CATCH]

EXAMPLES:

• How to make (amount ->) hundreds of dollars a day, (frequency ->) every day for the (duration ->) rest of your life (without the catch->) with only 90 minutes of daily work.
• How to easily grow your account (amount ->) by 10%, (frequency ->) every week for the (duration ->) rest of your trading career, (without the catch->) without being glued to your account.
• How to lose (amount ->) 5 to 10 lbs of fat a month, (frequency ->) every month until you’re (duration ->) at your ideal body weight, and (without the catch->) without counting calories or macros. 

POSITIVE: 

• The [**CURIOUS ADJECTIVE] [POSITIVE]

EXAMPLES:

• The surprising reason some dogs obey their owners perfectly.
• The mind-boggling reason some men seem to stop aging at 50.
• The crazy reason some agents make millions while others stay broke.

**Curious adjectives: [Shocking, Whacky, Crazy, Unbelievable, Outrageous, Mind-Boggling, Controversial, Embarrassing, Scandalous, Amazing, Bizarre, Well-Hidden, Secret, Insane]

---

NEGATIVE: 

• The [**CURIOUS ADJECTIVE] [NEGATIVE]

EXAMPLES:

• The shocking reason you’re still living paycheck to paycheck.
• The stranger than fiction reason you’re still struggling with belly fat.
• The embarrassing reason your dog won’t obey your commands.

**Curious adjectives: [Shocking, Whacky, Crazy, Unbelievable, Outrageous, Mind-Boggling, Controversial, Embarrassing, Scandalous, Amazing, Bizarre, Well-Hidden, Secret, Insane]

TEMPLATE: 

• • The [THING] you should [NEVER DO, STO DOING etc], even if [FALSE CONFIRMATION]

EXAMPLES:

• The 3 SEO techniques you should NEVER use, even if experts advise it.
• The one food you should NEVER eat, even if your doctor says it’s okay. 
• One sales technique to STOP using immediately, even if it’s worked in the past. 

TEMPLATE: 

• How to turn [NEGATIVE] into [POSITIVE]

EXAMPLES:

• How to turn fear and doubt into unshakeable self-confidence!
• How to turn chronic procrastination into instant momentum. 
• How to turn hip, leg, and belly fat into pure lean muscle. 

TEMPLATE: 

• How to [BIG POSITIVE] in [SHORT TIME FRAME]

EXAMPLES:

• How to lose 10% of your body weight in pure fat, this month, starting right now. 
• How to double your monthly revenue, starting this month, even if it’s halfway over. 
• How to cut your monthly expenses AND double your inbound leads in just 7 days.

TEMPLATE: 

• The [BENEFICIAL THING] that only [ELITE GROUP] know about [SUBJECT/OUTCOME]

EXAMPLES:

• The super-profitable online marketing channel that only six-figure marketers know about.
• A copywriting technique that less than 1% of professional copywriters even know about.
• A fat cutting + muscle building routine known only to professional models and actors.

TEMPLATE: 

• A [THING] that’s so [POSITIVE], it’ll/you’ll [THEIR REACTION TO POSITIVE]

EXAMPLES:

• The fat-burning secret that’s so powerful you’ll do a double take when you look in the mirror tomorrow.
• The lead attraction secret that’s so fast and so effective, you’ll be shocked that everyone isn’t talking about it.
• The dog obedience technique that’s so fast, so simple, and so effective, you’ll think your pooch has been replaced by a therapy dog.

TEMPLATE: 

• The single [THING] that [MULTIPLE POSITIVES]

EXAMPLES:

• The single negotiation technique squashes almost every objection in the first 2 minutes. 
• The copywriting secret that instantly boosts response rates across ALL your media channels. 
• An “avenger level” brain hack that boosts your memory, focus, creativity, and learning in just 12 minutes a day. 

TEMPLATE: 

• The # [THING(s)] that [BIG RESULT]

EXAMPLES:

• The four ingredient meal that satisfies hunger and cravings and while reducing your calorie intake, even if you only eat it twice a day.   
• Ten 150 calorie treats that you can make in 5 minutes and satisfy sugar cravings for up to 48 hours. 
• The simple 23 word cold email script that’s bringing us 3 to 5 new clients every week at $3,000 to $10,000 each.

TEMPLATE: 

• Forget [CONVENTIONAL SOLUTION], try [ALTERNATIVE]

EXAMPLES:

• Easiest way to test yourself for low testosterone. Forget expensive lab tests; all you need is this combination of household items. 
• How to turn off negative self-talk for good – quickly and easily. Forget meditation, positive thinking, and hypnosis. The best way is this “inner energy activation.”  
• How to stop a panic attack instantly. Forget breathing techniques. This all-natural “fear stopping” and can be done anytime, anywhere, and with little or no training or practice. 

TEMPLATE: 

• [POPULAR MYTH], right? Wrong! [PROOF]. [TEASE ACTION]

EXAMPLES:

• Bottled waters are safer than tap, right? Wrong. EPA found that 31% of brands tested were  tainted by bacteria! Page 5 tells you how to protect yourself.
• Face masks protect you from the flu, right? Wrong! Chapter 3 exposes why almost everything you heard during the COVID 19 pandemic is wrong, and what to do instead.  
• Women mature faster than men, right? Wrong! See the deeply flawed source of this myth, and how seeing through it will transform your dating life. 

TEMPLATE:

• # [ITEMS] that [BENEFIT/PROBLEM] (Surprise! One of them is [ITEM]). Discover the other [#] [TIME STAMP OR LOCATION]

EXAMPLES:

• 5 foods you should avoid if you have foot pain. (Believe it or not, one of them is peanut butter!) Discover the other 4 on page 65. 
• 15 words that can quadruple your online sales. (One of them is “because”)  Learn the other 14 at the end of this video. 
• 9 foods that boost mental focus (Surprise: one of them is Brazil nuts!). Learn the other 8 foods in this free webinar.

TEMPLATE: 

• How to [ACTION OR BENEFIT]. [3 SUBITEMS]

EXAMPLES:

• How to choose the right nursing home. What to look for when you’re choosing one. Best time  to conduct an inspection tour. Hidden charges you should ask about. Page 22 
• How to cure insomnia for good. Discover the best lighting for your bedroom… which blankets and pillows to buy, and what you should NEVER do in bed again. 
• How to choose whether to go on a second date. Find out how much you should spend… what to watch out for on the first date, and five red flags to avoid like the plague. 

TEMPLATE: 

• [#] magic words that [BENEFIT]

EXAMPLES: 

• Two magic words will get ANYONE to lower their price in a negotiation. 
• Use these magic words to get a second date… even if the first date didn’t go well. 
• The secret word that makes ambulance come faster. Just say it this many times a day, and watch the magic happen!

TEMPLATE:

• [BETTER STATEMENT]! Discover the [EXPERT] [Shortcut, Trick, Hack, Secret, Habit, Loophole] to [MEGA-PROMISE]

EXAMPLES:

• BETTER THAN SQUATS. Discover the Olympic Level Secret to building a big, powerful lower body. 
• GO BEYOND CLOSING! Discover the eight figure secret used by billionaire negotiators.
• BEYOND SIX PACK ABS!  Discover the  secret of what REALLY makes a sexy male physique.

TEMPLATE:

• If [Something that’s obviously true], [Something you want your reader to consider or accept]

TEMPLATE:

• If you have shoulder pain, here’s why you should be more concerned about your foot health. 
• If you’ve got just 5 hours a week, I’ll show you how to get rich in the next 18 months.  
• If you loved Tolkien’s Lord of The Rings, you won’t be able to put this book down.

TEMPLATE:

• How [RECOGNIZED EXPERT(S)] [ACTION or OUTCOME]

EXAMPLES: 

• How holistic doctors stay well while treating sick people all day – amazing immune system boosting tips!
• How intellectual property attorneys read patent applications (this tip can save you YEARS while applying for your patent).
• How Wall Street insiders make money no matter what the market is doing (you’ll be shocked at how easy this is for you to do).  

TEMPLATE:

• [What to never ___ when, Why you should not, The absolute worst way to, What to avoid when] [ACTION/CONDITION]

EXAMPLES:

• What you should never say when marketing to a cold list. 
• Why you should never use soap that contains this “natural” ingredient, even if your doctor says so. 
• The one place you should NEVER go on a first date, even if every “expert” tells you to.

TEMPLATE:

• [AUTHORITY] says [ADVICE]. You [RESULT-DO] anyway with/using this [Shortcut, Trick, Hack, Secret, Habit, Loophole]

EXAMPLES:

• Financial experts say you should play it safe this year. You invest anyway and double your money with this shortcut. 
• Your Doctor diagnosis you with diabetes and suggests medication. You use this natural cure to heal yourself and restore your health.
• The IRS demands 40% of your income. You use these 11 write offs and cut it to 17%.

TEMPLATE:

• [QUESTION]? [Hint at the answer]

EXAMPLES:

• Do you know how and when most home breakins happen? Find out on page 3 of this report. 
• What’s the most common place people have panic attacks? Find out in chapter one…and learn the secret to preventing them.
• Joint bank accounts? Watch this video and discover why you should close them immediately and open separate ones.

TEMPLATE:

• What to (NEVER) [ACTION] if/when [CIRCUMSTANCES]

EXAMPLES:

• What to do if you wake up with stiff hips, back, or shoulders. 
• What to look for when buying plant- based protein supplements.
• What to NEVER do when fighting someone taller than you. 

TEMPLATE:

• Inside ([NICHE]) secret(s) of former [INSIDER]( turned [ADVOCATE])

EXAMPLES:

• Inside finance negotiation secrets of a former car salesman.
• Inside tax writeoff secrets revealed by former IRS  agent.
• Protein supplement secrets revealed by a former FDA Investigator turned nutritionist. 

TEMPLATE:

• The [TIME] [NICHE] [Shortcut, Trick, Hack, Secret, Habit, Loophole] to/that [OUTCOME]

EXAMPLES:

• The 10  minute workout that naturally triples your growth hormone levels.  
• The 90 second secret to instant a menstrual pain relief.
• The six week all-natural alternative to chemotherapy. 

TEMPLATE:

• The “[NICKNAME” [Shortcut, Trick, Hack, Secret, Habit, Loophole] to [PERCENT] [RESULT]

EXAMPLES:

• The “hand towel” workout that triples your grip strength before wrestling season.
• How the “disinterested” attitude attracts high-class women with 90% a success rate.
• The “7 second rule” that increases your first call close rate by 100% to 500%.

TEMPLATE:

• The [SUPERSEVEN] [Shortcut, Trick, Hack, Secret, Habit, Loophole] to [BENEFIT]

EXAMPLES:

1. The easiest way to add one inch (or more) to your arm size. 
2. The fastest way to add one inch (or more) to your arm size.
3. The most powerful way to add one inch (or more) to your arm size.
4. The safest way to lose one pound of fat EVERY day. 
5. The most sustainable way to lose one pound of fat EVERY day. 
6. The most enjoyable way to lose one pound of fat EVERY day. 
7. The most stylish way to lose one pound of fat EVERY day. 

TEMPLATE:

• (___ )Warning! The [Hidden, Secret, Little-Known, Rare] [risk, danger] of [ACTION OR CIRCUMSTANCE]( and [POSITIVE TIP])

EXAMPLES:

• WARNING — The hidden risk of belly fat, and what to do about it. 
• Blue Tooth DANGER! The disturbing impact on your brain function. 
• DANGER – What you haven’t heard about artificial sweeteners is killing your sex drive.

TEMPLATE:

• The [Hidden, Secret, Little-Known, Rare] cause of [PROBLEM OR SYMPTOM]

EXAMPLES:

• The hidden cause of memory lapses. Fix this and watch your memory sharpen in 7 days. 
• The hidden cause of migraines. This little-known trick wipes them out permanently.  
• The hidden cause of ADHD. Medications aren’t the answer, do this instead.

TEMPLATE:

• Why [CURIOUS CAUSE] [EFFECT]

EXAMPLES:

• Why this traffic method works for any niche, B2C and B2B alike.
• Why you should never do this everyday task after drinking wine or orange juice. 
• Why shaving this part of your face first makes you more attractive to women – discover the astonishing reason on page 33.

TEMPLATE:

• PLUS, [ACTION] now and get a [BONUS]

EXAMPLES:

• PLUS, Order now and get a 90 day supply of our best energy boosting supplements.
• PLUS – Register now and get a list of 1,837 penny stocks set for massive growth this year. 
• PLUS, sign up in the next 24 hours and get lifetime access to our best meal plans and workouts. 

TEMPLATE:

• Are you [ACTION]? [TIP OR WARNING ABOUT ACTION]

EXAMPLES:

• Are you still using Google ads? Here’s a tip that will save you a fortune on ad spend. 
• Does your financial advisor have a “rap sheet” with the SEC or NASD? Here’s how to find out in 5 minutes.
• Do you take any of these popular  supplements? If so, read page 54 and find out why your energy is low.

TEMPLATE:

• Do you [ACTION]? [TIP OR WARNING ABOUT ACTION]

EXAMPLES:

• Do you start your workout with stretches? Here’s one stretch you should never do until after your workout.
• Do you take motrin for inflammation? Here’s what you should never take with it.
• Do you do calf seated raises? Here’s what you should do right them for maximum muscle growth.

TEMPLATE:

• The sneaky [ACTION] that [EXPERTS] use to [BENEFIT]

EXAMPLES:

• The sneaky trick that prizefighters use to knock out their opponents.
• The sneaky negotiation trick sales people use to make you pay more than you should.
• The sneaky email marketing shortcut that can double your lifetime value per customer this year.

TEMPLATE:

• [#] Early warning signs of [CRISIS]( in [AVATAR])

EXAMPLES:

• 3 Early warning signs of heart disease for women over 40.
• 5 Early warnings that you’re going out of business.
• 3 Early warnings of arthritis, and how to prevent it for good.

TEMPLATE:

• The ONLY (safe) way to [BENEFIT], without [CATCH]

EXAMPLES:

• The only way to boost libido in men over 50, without medications or hormones treatments.
• The only safe way to lose one pound of fat (or more) every day.
• The only way to scale your business to $10 million a year, without venture capital.

TEMPLATE:

• The [Surprising, Jaw-Dropping, Mind-Boggling] about [SUBJECT/OUTCOME] 

EXAMPLES:

• The shocking new truth about cryptocurrency, read this before you do ANYTHING else with your money!
•  The surprising truth about alcohol and muscle growth. Ignore everything but this new study!
• The surprising truth about anger management. Discover why you can’t stop yourself before an outburst. 

If this sounds familiar, you’re not alone. A lot of our customers felt the same way when they came to me. What they found in working with me is that making money isn’t NEARLY as hard, or complicated as they thought it was. It was just different. Let me show you what I mean…

Application: tell them you’re about to reveal something that will

settle a curiosity related to their goal desire. The curiosity should be

set up somewhere in your opening or headline.

• Example: (from the earlier example of opening strategy #1).

“What if you could communicate your message so clearly, so vividly and with such

urgency that it compelled your listeners to believe in it and to take action? Ladies

and gentlemen, “(promise to settle curiosity set up in the headline ->) today

I’m going to share three speech writing skills that will empower you to do just

that.”

Application: similar to the anticipation strategy, only without

specific mention of what you’re about to reveal. This method is risky

and should only be used if you’ve promised an unrevealed reward

immediately before it and either issued a challenge or invoked

jealousy.

• Example: (from the earlier example of opening strategy #5).

“This is something no one can teach you or give you. (curiosity/hope of

reward) But it can be learned, developed and mastered (challenge) if you

have what it takes to put your business over the top. (cliff hanger)That’s why

I’m delighted to share this message with you today…”

Application: similar to the anticipation strategy, only this time you

promise something that will happen by the close of your presentation

or even during it.

• Example: (from a seminar script selling a negotiation product).

“In fact, (prediction) I bet you already have all the skills you need to (hope)

win more clients and get paid what you’re really worth, it’s simply a matter of

having a process for applying those skills in your negotiations.

Ladies and gentlemen, (prediction) by the end of this presentation, you’ll be

able to (promise to settle curiosity set up in the headline ) win more clients

and get paid what you’re really worth by applying a simple four step process… “

#1: Multiple Problems, One Solution 

–Application: tell them you’re about to reveal something that will  settle a curiosity related to their goal desire. The curiosity should be  set up somewhere in your opening or headline.  

–Example: (from a long form sales page selling a personal growth  product). 

“If you’re ready to (anchor to multiple problems) wipe the slate clean of ALL  these problems, there’s a (one solution) single process that will empower you to  overcome self-sabotage, put an end to self-doubt and awaken your inner source of  creativity, motivation and drive. (one solution) That process is something I’ve  come to known as (***obscured***)” 

#2: “If…then…” Anchors:
-Application: similar to the if…then…anchors covered earlier (see headline strategy #3 and “Cashflow Copywriter” superpower #4).
-Example: (from an infomercial script on a personal finance product).
“(curiosity/hope) What if you could make this happen, starting today? What if you could obliterate debt, take charge of your spending, increase your income by 50 to 100%, start building your net worth and make (***year***) YOUR year? (anchor transition) If this sounds like the breakthrough you’ve been searching for, then you’re just moments away from getting the help you need to make it happen… “

#3: Tell What It’s NOT
-Application: similar to the anticipation strategy (see transition strategies from connection to presence), only this time you transition into the solution. This method is risky and should only be used if you’ve promised an unrevealed reward immediately before it and either issued a challenge or invoked jealousy.
-Example: (from a video script selling).
“This is something no one can teach you or give you. (curiosity/hope of reward) It’ not something you’ll learn about anywhere else because no one else in the world is talking about it right now. It’s a single secret to creating the financial independence that most people only dream about. Introducing (***obscured***)…”

#4: Lead with the Result
-Application: similar to the “what it’s not” strategy, only this time you talk about the result which the solution will produce without revealing the solution itself until the transition is completed.
-Example: (from a seminar script selling a negotiation product).
“Every negotiation technique we just talked about is a part of a single negotiation process; (result) a process that’s so powerful, it will have you attracting more clients than you know what to do with and at more than double the rates you’re making right now. Introducing…”

#5: Lead with the Evidence -Application: similar to the “lead with result” strategy, only this time you provide evidence and data to support why the solution works before you introduce the actual solution. -Example: (from a seminar script selling a muscle building product). “Now, if you’re ready to discover the single secret that’s been proven to (evidence) increase muscle mass by 50% within less than six weeks and if you’re serious about getting a body that will turn heads, I want to invite you to discover the amazing power of (***obscured***) .

#6: Lead with the Solution -Application: an abrupt mentioning of the solution without any build up. Tie the solution immediately to either the problems or the promises discussed in the presence section. This is a hard sell strategy which should only be used when talking to sales people or when selling business to business solutions to key decision makers who are comfortable being pitched. -Example: (from a video script selling call recording software). “If you’re ready to put your business over the top, (***product name obscured***) is the one solution that will (promises discussed in presence section ) increase your customer satisfaction, boost your closing rate and make YOU the hero of your organization, starting today… “

Fighting symptoms instead of causes is like cleaning your counters with a dirty rag.

[MYTH] is on the other side of the toilet seat from [SOURCE].

[MTYH] is the parasitic twin of [SYMPTOM].

“I would have grabbed it like it were a fistful of winning lottery tickets.”

“I would have grabbed it like a drowning man grabbing onto a life vest.”

“I would have grabbed onto it like a pit bull going after a porterhouse steak.”

“Sucks the marrow out of your bones.”

“It was like crawling naked over broken glass.”

“Pours over me like a bucket of warm honey.”

“Hit me like a steel-toed kick in the balls.”

Godforce words are words associated with forces of nature that invoke awe and respect, especially when the force has the potential to do a lot of damage.

Wordlist: WORKING(vqsuccess_show show=copywriting key=sense val=godforce).

Examples:

1. “Has your business become a tornado of undelegated tasks, customer emergencies and unfinished projects?”
2. “That’s when the secret hit me like a bolt of lightning. “
3. “Is your business on the verge of a cardiac arrest?”
4. “Does your business have ‘financial cancer?’”
5. “If you’re ready for a monsoon of laser-targeted traffic to flood your site, download this software right ”

1. Announcing: New products, New services, New promotions, Changes in the business.
2. Now: Act, Get it, Click here, Find out, Learn more, Read More, Register.
3. You: For, With, To.
4. Imagine: Having, Being, Doing, Going.
5. Discover: Value, New, Great, Savings.
6. Fix: Now, Forever, Soon.
7. Save: Now, Percent, Money, Time, Cost.
8. Amazing: Deal, Promotion, Discount, Opportunity, Feature.
9. Simple: Savings, Features, Buying process.
10. Exclusive: Sale, Offer, Customer, Savings.
11. Premium: Product, Process, Services.
12. Guarantee: Money-back, Offer, Deal.
13. Value: Great, Awesome, Incredible, Maximum, Amazing.
14. Deal: Great, Awesome, Exclusive, Industry.
15. Opportunity: Limited, One-time, Great, New.