One year ago, I was restarting from nothing. Since then, I’ve documented my journey back to entrepreneurial success in this podcast. At the time of my first podcast, I was making zero dollars a month. Today, I’m making about $5,000+ a month on average. Of course, this month is only partially over, so I’m working on this month’s goal. But, this ought to show people what’s…
What is a USP in marketing? Don’t be fooled by phony marketing myths. A real USP (Unique Selling Proposition) is something your competitor can’t duplicate without landing themselves in court. Most people confuse USPs with limited time offers, benefit statements, or even vague claims like “we really care about our customers…” or “we pride ourselves on quality…
Knowing how to deal with chaos at work is just as important as knowing how to deal with failure, or success. Chaos seems sudden. But, it’s almost always the result of dozens (or hundreds) of small choices you’ve made (or neglected to make) over a period of time. Most of us never consciously consider choices until the consequences of those choices show up. Many times…