Content Marketing Articles by Seth Czerepak
5 Benefits of a Content Marketing Strategy. What if you could attract a steady stream of inbound leads, and have more time to serve your clients and develop new products and services? According to a 2017 CMI Report, content marketing generates three times as many leads as outbound marketing and is 62% less expensive. Inbound …
A Content Marketing Strategy is a type of marketing plan focused on creating and distributing relevant, valuable information with the goal of attracting a clearly-defined audience and engaging them to take a specific action. This article introduces our eight-step content marketing blueprint. I started designing this system in the early 2000s while working as a …
Any successful Content Marketing Strategy starts with knowing How to Create a Buyer Persona. In my experience, content marketing efforts based on a well-defined buyer persona are much more likely to succeed. This is why the second step of your content marketing strategy is to thoroughly define your buyer persona. How to Create a Buyer …
Buyer’s Journey vs Customer Journey – this article defines both these content marketing terms, explains the five stages of the buyer’s journey and the five stages of the customer journey, and gives you a blueprint for implementing both in your. The buyer’s journey comes into play after you’ve completed the first two steps of your …
A Content Distribution Strategy is a plan for publishing and promoting your content to a clearly-defined buyer persona using multiple media formats distributed through various channels. This article explains how to build and implement a Content Distribution Strategy, starting with three types of content distribution channels. We’ll cover three rules for picking the best channels …
A Content Creation Plan is a strategy for defining and managing all projects related to planning, researching, creating, editing, and publishing the content defined in your content distribution strategy. The three-step content creation plan in this article should help you decide which approach is best for you. Step 1) Planning Your Content, Step 2) Drafting …
Welcome to your step-by-step guide on How to Build a Content Marketing Team. We’ll start with an overview of your content marketing team members, followed by a detailed description of each role and how they work with one another. We’ll also discuss how these team members will work together to implement your Content Distribution Strategy …
Content Marketing Goals and KPIs – Your content marketing goals should be: 1) Specific Enough to Be Measurable. 2) Given a Definite Deadline for Review. Tracking your Content Marketing Goals and KPIs will help you quickly discover what’s working, and what isn’t. This gives you the clarity to do more of what’s working and less …
How to Track Content Marketing ROI – Content Marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. Knowing How to Track Content Marketing ROI will help you quickly discover what’s working, and what isn’t. This way, you can do more of what’s working, …