Seth Czerepak – Biography
Seth Czerepak is a living testament to the power of personal growth and entrepreneurial resilience. His life experiences have played a key role in sharpening and deepening his uncanny ability to decode and predict people’s words, intentions, and actions.
“I believe Seth could become one of the next great writers,” said one of Seth’s early mentors. “His command of language and understanding of people is uniquely sharp and intuitive. Especially for someone his age.”
Those who know Seth often speak of his drive, his discipline, and his brutally honest commitment to intellectual clarity.
Seth Czerepak was born on January 17th, 1976 in Tallahassee, Florida. He discovered his passion for language before kindergarten when his mother, an English teacher, started teaching him the letters of the alphabet. During his first days of school, Seth quickly discovered that he had a gift for language.
“I remember being surprised at how much my classmates hated to read out loud,” said Seth in a 2012 interview. “I didn’t understand how reading could be hard, or why my classmates complained about having to do it. I loved it and was surprised to find out I was the best reader in my class. I guess that’s how it is when you’re born with a knack for something.”
By the 4th Grade, Seth was already losing interest in school. He started challenging his teachers about things they said in class, especially on topics related to politics and current events.
“I wasn’t even trying to be controversial,” said Seth “I just thought it was weird that my teacher and classmates were discussing their opinions as if they were facts. I caused so much trouble, my teacher asked for a parent conference. I argued right through the meeting. My parents were embarrassed. They hadn’t raised me to question authority. My teacher was pissed off. I was just bewildered. I didn’t get why a teacher would mislead students, or how my classmates could just agree with her. I guess that was my first time challenging the status quo. I’ve been doing that ever since.”
After this meeting, Seth’s interest in school continued to deflate. He withdrew from most of his classmates. He started ignoring any rules he considered dumb and worked hard to persuade his few friends to do the same.
“It’s hard being the bad kid when your mom teaches at the same school,” Seth laughed, “Every time I got in trouble, my mom knew about it by lunchtime. Sometimes sooner. But I still couldn’t stay out of trouble. I thought there was something wrong with me because I didn’t think like other kids. I didn’t believe everything my teachers said. Many times, I didn’t even acknowledge their authority. My parents hadn’t raised me this way, so it took me until adulthood to realize that this was a normal part of my temperament.”
At age 13, after his parents’ divorce, Seth started skipping school, drinking, fighting, and getting into trouble with the law. He dropped out of High School at 16 and spent the next three years playing in rock bands, writing music, practicing martial arts, and reading books on philosophy and the occult.
“I was the only kid my age who had a cop assigned to watch their house,” Seth said, “Every day, between about 3 pm and 7 pm, there was a cop sitting outside in their car just watching, and taking notes. Maybe they thought I was selling drugs. Or, maybe it was something else. I don’t know, but I know my friends and I gave them plenty of reasons to be suspicious.”
One night, after drinking heavily and fighting with some of his friends, Seth tried to shoot himself with his father’s .22 caliber rifle.
“The gun was loaded, but the safety was on,” said Seth “I didn’t realize this until I’d pulled the trigger. The second I did, I regretted having even thought about it. So, I didn’t tell anyone. To this day, I can’t say why I did it, or whether I even meant it. But, I did scare the hell out of myself.”
At 17, Seth had a horrifying spiritual experience that changed his life forever. He went immediately from being an atheist and dark occultist to believing in God. He would continue to have similar experiences for the next ten years, many of them more intense than his first.
“I’m not getting into detail about what happened to me,” said Seth. “Maybe I’ll write about it someday, but I can tell you that believing in God was absolutely the last thing I wanted to do. But, if you’d known what happened to me that morning, you’d understand. I had no choice. I also knocked off all the satanic nonsense. To this day, I’m totally convinced I’d brought this on myself by dabbling in that stuff.”
Later that year, Seth read a book called “Live Your Dreams,” by Les Brown. In it, he discovered a quote that would ignite his passion for personal growth…
“What you do in life isn’t nearly as important as who you become.”
This was another turning point in Seth’s journey. It planted the seed for what would later become the foundation of his professional life.
“Les Brown’s story oozed off the page and poured over me like a bucket of warm honey,” said Seth, “All my life I’d been made to believe that my self-worth was the sum of my failures subtracted from my successes. The second I read that quote, I knew that I was going to be okay as long as I kept growing. It would still be years before I got my shit together, but Les Brown had set my life in a new direction. I knew that no matter how many mistakes I made, I would learn more than all of my friends who had chosen the ordinary path in life. I was proud of that, and of myself. That was a first.”
When Seth Czerepak was 20 years old, he attended a small concert at a guitar shop in Tuscaloosa Alabama where he was living at the time. There, he heard Julian Coryell play jazz/classical-fusion on the electric guitar.
“That concert was a turning point in my life. I was just blown away by the sounds that guy was making,” Seth said, “When I found out he’d graduated from Berkley College of Music in Boston, I instantly wanted to study there myself. That’s the first time I actually wanted a formal education in something. I moved back home and started looking into getting my GED and applying to colleges. I didn’t have the money for Berkley, but I worked a full-time job and attended classes at a small community college as I could fit them in.”
Seth’s first few years of college were off and on. He was torn between his desire to learn music theory, and the annoyance of having to deal with the rigid framework of formal education.
On the first day of Humanities 101 Class, Seth’s Professor caught him reading a book and asked…
“You, with the book. What should we do the first day of class?”
“You tell us.” Seth snarked, without looking up from his book. “You’re the teacher.”
Offended, the professor called Seth to the front of the class. He asked Seth to introduce himself and to tell everyone what he expected to be doing in 10 years. Then, he asked everyone else in the class to do the same thing. After the last person was done, the professor turned to Seth saying…
“Okay, Seth. Let’s see if your brain is as smart as your mouth. Come up here tell us everyone’s name and what they expect to be doing in 10 years.”
Within 90 seconds, Seth recited every classmate’s name and their 10-year aspiration. The class applauded. When Seth’s professor saw that he’d been outstaged, he tried to do the same thing. After stumbling on several students’ names and missing many of their 10-year aspirations, the professor gave Seth an awkward look.
“That story turned out to be a microcosm of my life,” said Seth, “When people meet me, they often misread or underestimate me. They think I’m slow or a pushover because I don’t talk a lot and I rarely make eye-contact. But I’m always sizing things up. I’m hard to fool, and I don’t intimidate easy. In fact, I often intimidate people without meaning to. Maybe that’s why I’ve always like Teddy Roosevelt’s saying, ‘Speak softly and carry a big stick.’ ”
At 24, Seth got married, bought a house in the suburbs, and started acting more like an ordinary person than he ever had in his life. However, he soon realized that his new in-laws were determined to see him give up his dreams of writing music and to become a public school teacher.
“When my parents got divorced, I swore it would never happen to me,” said Seth. “But my spouse and her family were hell-bent on pouring me into the mold of their expectations. Of course, they didn’t start this crap until a year into the marriage, and I had been upfront with them about my ambitions. After a few years of fighting with my spouse about it, I was relieved to become single again. I let her keep most of our stuff, including the house. I left with my self-respect.”
At 26, Seth finished college with degrees in developmental psychology and music theory. Later that year, he had an encounter with Jesus Christ and became a Born Again Christian.
“That’s another experience I usually keep to myself,” Seth said when pressed about the encounter. “I only tell people if I believe they’re ready to hear it. What I WILL tell you is that I was absolutely beside myself for a week after it happened. I wasn’t interested in accepting Jesus as the flesh-and-blood manifestation of the Creator. I’d turned away from that Faith for what I thought were damn good reasons. But, the experience really didn’t leave me with a choice.”
Shortly after becoming Born Again, Seth started working as a part-time minister and worship leader. He also got into a relationship with a young woman who had professed a desire to work in ministry herself. The relationship would soon become one of the most trying crucibles of Seth’s life…
“It’s hard to overstate how reckless and abusive she was,” said Seth. “She opened up credit cards in our names, told people we were married, and literally forced me into personal bankruptcy with her reckless spending habits. The night I left her, she punched me in the face dozens of times, bit me hard enough to leave scars on my leg and chest, and broke down my bathroom door coming after me. I was raised that you don’t hit a woman, so I didn’t defend myself. I just waited for the cops to get there and arrest her. Which was funny, because she’d called them claiming I was trying to take her car. The bloody car was mine, and she was mad because I had packed my stuff in it and was about to leave her for good. Of course, there were red flags in the beginning. But I tried to make it work in spite of them. I was raised to believe that’s what a ‘good Christian Man’ should do. I learned that lesson the hard way.”
Ironically, it was one of Seth’s Muslim coworkers, Andre, who finally talked sense into him…
“That’s not God’s will. God is not the author of confusion. Don’t stay in a relationship where you can lose your life.”
“The second he said that I knew it was a word from God,” said Seth. “I had a lot of religious dogma and bullshit rattling around in my head back then. Stuff I would later find out had nothing to do with Jesus or his teachings. I knew I had to get that crap out of my head, so that became my next mission.”
A month after ending the relationship, Seth found work as a sales consultant for a Motivational Seminar Company. In his first month on the job, he broke all company sales records and became the top producer for the coaching department. He also started meeting with a counselor. Between one-on-one consultations with clients, meetings with his personal counselor, leading a team of sales consultants, and developing company training manuals, Seth became an expert in marketing and human motivation. His income grew from his previous $15,000 a year to $30,000, and then to $40,000.
At 30, Seth had a revelation that would soon become his lifetime obsession…
“I was on vacation in Long Boat Key, Florida when it happened,” said Seth. “My job as a coaching sales manager had given me a ‘back-stage-pass’ into the real differences between successful and unsuccessful people. I’d conducted more than ten thousand hours of one-on-one sessions with everyone from drug addicts, to world-champion athletes, to self-made multi-millionaires. These people would tell me things on the phone they’d never told anyone. I learned so much about human motivation, I had to take a full week off just to organize it into a holistic philosophy. Sitting on the beach that day, pouring through my notes from five years of coaching sessions, I discovered a theme that ran through all my client’s stories like a golden thread. I put together a model for overcoming personal limitations and achieving your full human potential. I called it ‘Value-Driven Transcendence.’”
Thrilled about his new revelation, Seth left his job as a coaching sales manager to start his own personal growth brand. Having signed a temporary non-compete agreement with the company, Seth spent the next two years of his career working sales jobs before making the final move into being self-employed. At his final sales job in the corporate world, Seth broke the six-figure a year barrier, making nearly $110,000. He left this job in 2009, just after his 33rd Birthday. It was time for him to pursue his life’s mission.
“My manager’s jaw literally dropped when I told him I was leaving my six-figure sales job,” said Seth “Everyone warned me that it was a bad time to start a business. They were freaking out over the recession and assuming I’d be back to work soon. But, I knew it was the right time for me to do this. So, I did it. Six months later, my bank account balance was negative thirty-two cents, my blood pressure was high enough to break the Hoover Dam, and the contents of my refrigerator included some bottles of water, a jar of fish-oil capsules, and a bag of apples.”
Six months into his new entrepreneurial venture, Seth Czerepak started finding work as a freelance copywriter. He continued working on his own personal growth products based on his signature method, Value-Driven Transcendence. However, hundreds of thousands of self-proclaimed “experts” were flooding the self-help market, and Seth found that most people were more interested in shortcuts and gimmicks than in honest solutions.
“When the internet became popular, it turned the personal growth industry into a circus freak show,” said Seth. “Countless self-proclaimed ‘experts’ flooded the market, and consumers were so disoriented by the novelty of it all, a lot of them got fooled by charismatic personalities and ‘sounds true, but isn’t’ sales gimmicks. They’re only just now starting to realize how much B.S. is out there, which is good. But it was frustrating to watch people being seduced by that crap for so long, especially considering I had a legitimate background. I just didn’t have the online business experience. Thank God this trend is tapering off now. I plan to get back into writing personal growth books, but they will only be for people who are serious about leveling up in life, and know that shortcuts are a waste of time.”
By 2011, Seth was earning more than two hundred thousand dollars a year as a freelance copywriter. He also earned an endorsement from Copywriting Legend Dan S. Kennedy for his signature marketing system, which he called “The VQ Success Copywriting System.”
“The VQ Success Copywriting System applies the principles of Value-Driven Transcendence toward planning and implementing a content marketing strategy.” said Seth, “It’s how I kept the fire of VDT fresh in my mind while the personal growth industry was stumbling through its Internet Dark Age. All my content marketing and copywriting products are based on this system. I took some of those products off the market while building the Vervenia Marketing Automation Software. I’ll be revising and republishing them starting in 2021.”
In 2009, Seth discovered WordPress and started building websites. He quickly realized that he needed a robust, user-friendly application for handling lead capture, user segmenting, content personalization, marketing funnel tracking, popup notifications, email and SMS marketing, and more.
After nearly a year of experimenting with dozens of subpar Marketing Automation products, Seth decided to write his own software. The result would be the Vervenia Marketing Automation Software; a Marketing Automation Plugin for WordPress that took Seth ten years to create.
“If I’d known then how hard and how nerve-racking the project would be, I would have never started it.” Seth said after completing the software in 2020.“But now that I’ve finished it, I’m glad I didn’t know better.”
Having broken the six-figure mark in 2010, Seth quickly realized he’d overextended himself by trying to run his freelance writing business and develop a complex software application at the same time. He decided to outsource the Vervenia project and focus only on writing.
“I invested more than $100,000.00 into that project before cutting my losses,” said Seth a year after the project had failed. “My knowledge of managing sales teams didn’t transfer well to managing a team of software developers. I also underestimated how lousy most coders are at seeing an application from the user’s perspective.”
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Seth Czerepak has a formal education that includes degrees in philosophy, music theory, and developmental psychology from the University of South Florida and Harvard Certifications in Neuroscience. However, he considers his entrepreneurial experience and life-long commitment to self-education to be his greatest intellectual assets.
“I graduated from college with honors. But it wasn’t because I worked hard and loved school,” Seth said in a 2012 Press Release interview, “I was too busy reading. You know, books on psychology, moral philosophy, information theory, quantum mechanics…that was a big one…and biographies about Beethoven, Berlioz, Bach, Stravinsky, and a whole bunch of interesting historical figures, the good and the bad.”
Since his early 20’s, Seth has read more than 1,000 books on human motivation, moral philosophy, linguistics, marketing, and anthropology. Seth has dozens of ancient and modern texts memorized. His professional expertise includes 15,000 hours of direct response copywriting, 10,000 hours of one-on-one counseling, and 10,000 hours of WordPress development.
Seth Czerepak is a Libertarian and considers both major political parties to be “corrupt beyond redemption.” His political philosophy is a reflection of his expertise in human motivation.
First, Seth believes that the right amount of power can corrupt anyone.
Second, Seth believes that everyone has the natural right to live their own life, according to their own values, as long as they’re not interfering with someone else’s right to do the same.
Finally, Seth believes that people have the natural right to defend themselves against anyone who would seek to interfere with these basic rights.
“I’m probably more of an Anarchist than anything since the real meaning of that word is ‘Against rulers.’” said Seth. “Bottom line, I don’t believe anyone has the right to rule over another person. I prefer to defend my right to live my own life, and, when possible, to defend other people’s right to do the same. I think that’s our moral duty. But any attempt to proactively impose your values on someone else is just wrong. I don’t care how virtuous you think your values are. The second you try to force them on someone or to vote someone into power to do it for you, you become an agent of tyranny.”
Seth’s expert knowledge of propaganda tactics and dark occult-style psychological manipulation has led him to believe that the “Left vs Right” political paradigm is also an instrument of tyranny.
“I was a Liberal in my early 20’s. Then I realized that their solution to almost every problem is another law, regulation, or government program. That’s epically stupid when you consider two things. First, most Liberals believe that big corporations have been corrupted by power and greed. In most cases, I agree with them on this. But they naively think they can solve this problem by centralizing more power and money into this big organization we call a government. Liberals also seem to have a shallow understanding of human nature and of the laws of cause and effect. I mean, if citizens are so incapable of being decent that they need a government to enforce or impose basic decency on citizens, how the hell can those same citizens be trusted to elect ‘the right leaders?’”
“Mainstream Conservatives aren’t much better. They claim to want less government. But then they’re eager to shovel out trillions of dollars for building a military and law-enforcement machine that could be easily used to impose tyranny on American Citizens, and the rest of the Civilized World. In fact, we saw an ironic example in 2019 with the I.G. Report. In the early 2000s, Congress passed a law called ‘The Patriot Act.’ They sold it to Mainstream Conservative Americans by claiming that it would be used to ‘protect us’ by surveilling potential terrorists and putting them on trial. Of course, a whole mess of ‘small government’ conservatives applauded this like seals clapping for a handful of sardines. Then, in 2019, they found out that our so-called ‘Intelligence Agencies’ had used this same law to surveil, and frame their Republican President. That’s cartoon-like irony if you ask me.”
After having his secondary YouTube and Twitter accounts banned for making videos exposing political corruption, Seth took a break from public debate. He started planning an “Intellectual Fiction” series called The Apologist. These books showcase Seth’s political views within the context of a fictional narrative, just as authors like George Orwell, Ayn Rand, and Aldous Huxley did during the 20th Century. However, the 2020 COVID-19 shutdowns inspired Seth to once again go public with his criticisms of government corruption.
Between the years of 2016 and 2017, Seth’s secondary YouTube and Twitter accounts were banned for content said to have “Violated Community Guidelines” for these platforms. His domain “redeemthenarrative.com,” a website publishing opinion pieces on politics and culture, was deindexed by Google, along with his namesake domain.
The bans came after Seth’s criticizing of members of the United States Congress, and of the Mainstream News Media for their use of Soviet-Style propaganda tactics during and after the 2016 Presidential election. In 2019, Seth was temporarily suspended by Facebook after posting stories detailing Facebook’s agreement to publish political ads bought by Russian and Ukrainian Troll farms.
“The most ironic thing is that these platforms banned my accounts for exposing their plans to work in concert with United States lawmakers to systematically censor people they disagree with,” said Seth, “It’s just a good thing I kept my personal accounts separate from my political accounts. So, I didn’t completely lose my access to those platforms. Still, it’s f*cked up. I’m a firm believer that any business has the right to deny you service, for whatever reason. I mean, as long as they’re not endangering your life by it. But Social Media has become an extension of the public space now. That’s the only reason these companies have enough users to make money selling ad space. But legally speaking, these companies aren’t editorial entities, like newspapers. Based on what I know, they don’t have the legal right to practice editorial discretion. Especially if it blocks people from practicing their first amendment rights within what has become part of our public social sphere.”
Seth’s access to his personal Facebook account was reinstated after several weeks but removed without warning or explanation in early 2020. His personal Twitter and YouTube accounts remained unaffected by the bans. He is currently planning to share his cultural and political views via fictional books, just as authors like George Orwell, Ayn Rand, and Aldous Huxley did during the 20th Century.
Seth’s close friends and family members call him the most disciplined and determined person they know, and some consider his ambitions to border on obsession. He is a voracious student of spiritual and philosophical writings and has dozens of ancient and modern texts memorized, including:
Seth also plays the guitar and the piano. He has written dozens of folk songs for guitar and voice, several pieces of chamber music, three orchestral pieces, one opera, and a seven-part piano suite. He also enjoys weightlifting, boxing, martial arts, hiking, fishing, forex trading, and meditation.
“I was impressed by Seth’s portfolio from the moment that I saw it. He has incredible talent and drive to succeed. I recommended him to a client that meant a great deal to me, and he wowed us all! I would never hesitate to hire Seth in any capacity, because he’s honest and self-aware enough to know what would and wouldn’t work. He tackles projects like he owns them, and that is very, very rare. He is focused and conscientious as well, which I admire (those are rare traits). He’s an asset to any project. I would never hesitate to use him again, and would actually prefer to work with him over anyone else in his field.”
Public Relations Expert
“I was referred to Seth by a friend who is a high-level international marketer who has multiple businesses; e-commerce, conducting international seminars on marketing and business coaching. He raved about Seth, and brought Seth in to speak at one of his events. I have had exposure to, and have been trained by, world-class level marketers and copywriters. I was curious about who Seth was, & why he garnered such effusive praise from my friend, who in his own right is a world-class marketer. I was blown away! Seth not only is a marketing genius, I would put him up there with John Carlton, Gary Halbrook, and Dan Kennedy as a copywriter. Dan Kennedy even gushed praise on Seth for his marketing insight. Considering the way Dan talked about Seth, I’ve only ever seen him heap praise like that on Carlton and Halbrook. (He may have done it for others, by I’m unaware of it.) So, I consulted with Seth on an info marketing venture I was started. I was fascinated by his level of insight and excited at how he didn’t waste time and got right to business. His questions and detailed analysis of what was at play in my marketing efforts left me speechless. But he was right! I did some more work, bought his marketing books, and ended up being coached by him. It was well worth it. I was disappointed when Seth stepped away from his coaching efforts (at least with me) to focus on an intense new project of his own. The coaching I received from Seth, as well as our initial consultation, and even the first presentation I saw him give, continue to guide me through my current marketing efforts. I have a new project I’m planning, and I will absolutely consult with Seth before I move forward. I give Seth my highest recommendation as a marketer, copywriter, and entrepreneurial consultant.“